NEW WORK 🎥
I had the pleasure of shooting the new #Gewoongesteld campaign for
@women_inc . ❤️
We all know the good old Dutch classic ‘Bloed, Zweet en Tranen’ (Blood, Sweat and Tears) by André Hazes. In this version , sung by
@sophiestraat , women.inc is giving the song new meaning and is raising awareness about menstruation—the challenges, the pain, and the literal blood, sweat, and tears that come with it.
It’s honestly crazy to me that we still need to raise awareness about something so normal! Something that half of the population experiences, yet it’s still considered a touchy subject?
Such a powerful campaign, and I’m so grateful to have been part of it! Special thanks to
@rubycruden , dwight.groot,
@women_inc , and the entire crew, of course. ❤️
Agency:
@thefamilyamsterdam
Creatie: Ed Bennekom
Accout: Linda de Graaff
Production company:
@vigics
EP: dwight.groot
Producer:
@shanyavalies
Production manager:
@dilbayasin
Director:
@rubycruden
DP: 🙋🏻♀️
Focuspuller day 1 :
@tim_broers
Focuspuller day 2 :
@michelle_vanderplas
Gaffer:
@maximepottuit
Best boy: Simon Reusink
MUAH:
@creating.chiara
Styling:
@lyannewiersema
Styling assistant: Hannes Schievink
Art director:
@merel.hx
Art director:
@twaalfie
Production assistant: Soma Ridha
Production assistant: Tijn Lodder
Production assistant: Quincy Carrilho
Post productie: Willem Korsten
Edit / Grading: Fernando Barrientos
Title design: David Velt
Soundtrack:
@sophiestraat