How can it already be a week since the launch of
@swoon_gelato Winchester? This was one of the best launches I’ve worked on, and an absolute joy from start to finish.
For those who don’t know Swoon, it was founded in 2016 by Bruno Forte, whose family introduced handmade gelato to Great Britain over 120 years ago. The brand operates gelato bars in Bristol, Bath, Oxford and a permanent concession within Selfridges Foodhall on London’s Oxford Street. Winchester becomes the sixth location. Their delicious gelato is crafted with clean ingredients and recognised with more than 100 Great Taste stars, including a Supreme Champion title. It’s the kind of brand that’s a PR’s dream!
I secured local media coverage ahead of opening day. Thank you,
@hampshirechronicle and
@winchester.magazine . I had great support from Winchester BID, local businesses and some brilliant content creators, alongside a group of students from the
@uniwinchester , led by
@sociablesuzy , who helped us spread the word: 120 free scoops for the first 120 customers from 10am on Friday morning. Spoiler, 10am is absolutely not too early for gelato.
Thursday evening brought a wonderful VIP pre-launch, and on Friday, our fabulous Mayor of Winchester, Sudhakar Achwal, and MP Danny Chambers (
@danny_the_vet ) cut the ribbon to officially open the doors and welcome a queue that stretched down the street and didn’t let up all weekend. Long after the free scoops were gone, the customers kept coming, exactly what you want to see.
Bruno and Ana-Maria Forte were wonderful clients, and Josh Margarson and the shop team were tremendous throughout.
A fantastic result. I love my job!🍦
Additional pics from
@fox.and.gazelle and
@sociablesuzy
#independentpr #foodanddrinkpr #hampshirepr #launchpr