Six years of
@mylittlecoco 🥥🌴🧴🛁🫧🤍✨
I honestly don’t even know where to begin..What started as a conversation at home..me wanting gentle, effective, beautiful essentials for my own babies has grown into something bigger than I ever imagined.
Six years ago we launched with a handful of products and a whole lot of heart (and a logo my mum drew around my kitchen table back in 2017 🥹). I’ll never forget that moment..the scribbles, the samples, the BIG dreams. We were one of the first in the UK to champion coconut oil as the hero ingredient in baby care, and I remember so clearly being told it was “too niche” or “too different”. But I believed in it. I believed in simple ingredients that worked hard but felt kind on delicate skin.
Seeing those very first bottles land in your homes… that’s a feeling I’ll NEVER forget and to this day I never take it for granted. Since then, we’ve continued to innovate..bringing products to the UK market that didn’t exist in the way we felt families deserved. Intentionally formulated, multi-use, beautifully designed essentials that fit seamlessly into your real life.
From day one, the ethos has been clear..to bring premium, diverse products for ALL families to the high street. Representation matters. Accessibility matters. Quality should never feel exclusive. I’ve always wanted families to be able to pick up something that feels luxurious, considered and inclusive..without it being out of reach.
This little carousel is just a snapshot of the past six years..awards,community events, stats, family photos, initial designs, a first look at new product and whatever else insta would let me squeeze into 20 slides. Behind every image is a lesson, a risk, a pivot, a win. Becoming a founder has taught me more than I ever expected..about resilience, leadership, patience, and backing your vision even when the path feels uncertain (which is most of the time). It’s come with incredible highs and some really challenging moments too, but I’m so grateful for all of it. It’s shaped me. It’s taught me business in a way nothing else could.
