After 6 years in the making, Ritual’s Essential Postnatal is now ✨clinically proven✨ to improve breast milk quality AND support mom’s increased nutrient demands, in a university-led, randomized, double-blind, placebo-controlled clinical trial.†*
The postpartum period is one of the MOST nutritionally demanding life-stages. Women deserve a postnatal multivitamin that is not only backed by science but clinically proven to work. ✔️ Meet Essential Postnatal and dig into all the details at the link in our stories.
†Based on a 10-week, randomized, double-blind, placebo-controlled clinical trial on 64 breastfeeding women.
*These statements have not been evaluated
by the FDA. This product is not intended to
diagnose, treat, cure or prevent any disease.
Didn’t expect breastfeeding to be all about ME eating, but lactation is one of the most nutritionally demanding life stages which is why I’ve been taking Essential Postnatal by my friends at Ritual #breastfeeding #baby #momlife #ritualpartner
“You can build a company, or you can build a family. But you can’t do both.” Nearly a decade ago, I was four months pregnant with my oldest daughter and pitching the initial vision for Ritual when a well-known venture capitalist told me this.
By dismissing my personal life as a liability, that investor inadvertently pointed me toward a massive market opportunity: the unmet needs of women. Where traditional VC saw a distraction, I saw the ultimate R&D lab. To read our Founder & CEO, @katandkale ’s, full op-ed with @incmagazine head to the link in our stories now.
photos via @nickisebastian
There’s nothing like pregnancy to make you change your expectations.
For over a decade, Ritual has been working to raise standards in supplements through clinical research and ingredient traceability. And this year, we’re taking you along, in our 4-part series about the many ways “WE’RE EXPECTING” higher standards.
We invited expert OB/GYNs to join us as we ask members of Congress for updated supplement regulations and increased funding toward pregnancy & womens health.
We’ve gone beyond just asking for a better future — now, we’re expecting it.
Take action with us at the link in our bio.
FEATURING:
@paging.dr.dre@jessicaadiggs@kaitlyndinneh@katandkale@lindsay_dahl
+ Dr. Christie Messenger
#explore #womenshealth #supplements #explorepage #explorepage✨
We’re expecting higher standards for the supplement industry. Wouldn’t it be nice to know supplements were safe and effective before they hit store shelves?
We sat down with @glossyco and @lexylebsack to talk about why women are tired of navigating heavy metal test results and deciphering if a product was actually clinically studied.
We’ve got a reason to celebrate 🎉🎉🎉
Yep, Essential Prenatal’s gold standard clinical study is now PUBLISHED in Frontiers in Nutrition — a leading, high-impact, peer-reviewed nutrition journal. Head to the link in our bio to see all the details 💅 #womenshealth #clinical #explore #explorepage #explorepage✨
Such an AMAZING and unforgettable day on The Hill with @ritual ! We came together to advocate for higher standards in the supplement industry, because women deserve better.
Women are some of the most consistent users of vitamins and supplements, so we deserve the most updated research on what ingredients and dosages are actually safe and efficacious, especially during vulnerable life stages like pregnancy.
We also advocated for increased funding to support more clinical research on women. For too long, we have been underrepresented in clinical trials and it’s time we expect better!
We’re done asking - we’re EXPECTING more.
Thank you sooooo much to the Ritual team for leading this important work. I had so much fun and learned so much! 🙌🏽
#RitualPartner
We’re expecting PROOF and we mean it. That’s why we’re thrilled that Essential Prenatal’s gold standard clinical study is now published in Frontiers in Nutrition, a leading, high-impact, peer-reviewed nutrition journal. 🎉🎉
From conception (wink wink) to launch to this major milestone, Essential Prenatal was created so that women could understand what they’re putting into their body and why during pregnancy. We’re so excited to see the research be shared for everyone in such a respected space. ✔️
Women deserve supplements that are both safe and effective. We’re done asking.
That’s why we've turned page in D.C. (ICYMI), our team joined forces with health care providers to ask Congress to:
👉 Create a clear definition for the term “clinically studied”
👉 Empower the FDA to establish health-protective limits for heavy metals in supplements and protein powder
Make your voice heard alongside us, head to the link in our bio and sign your name in support of higher standards.
big shoutout to the gen z Ritual team members for this one 💅
P.S. showing you how our supplements work in supporting your health has always been essential to us. After all, traceability isn’t just about pulling back the curtain for what you’re putting into your body—it’s why, too. As true skeptics, we know that it’s not enough just to say “trust us,” and we’re proud to make “prove it” the new standard.
High standards for supplements? Ground breaking 😉
If you’ve been following us for a while you know that Ritual was founded on transparency, clinical research, and traceability, and we have the receipts. We’ve shown that women don’t have to question if their vitamins are safe and efficacious, and we think it’s time the industry caught up. That’s why we went to D.C. expecting real change.
#metgala #metgala2026 #thedevilwearsprada
