rist0

I've been holding this for a while, and I'm beyond excited to share that @stinky_socks is joining @zumiez portfolio of brands. Starting this month, you can find Stinky Socks in the finest Zumiez locations across the US. The recognition by the Zumiez team shows those countless hours of work in the past decade are worth it as we celebrate our 11th b-day of the brand on 11.11.2022. I would have never imagined Stinky would get to where we are. Their platform will help us reach new audiences and amplify our voice to share our brand's values and mission. I still remember the Zumiez ads in the magazines in the late 90s, and I was hoping to one day be able to shop at their stores. And now, I have my brand on the racks of one of the largest outdoor retail networks in the US. Thanks to those who made it happen. It's a lot of years that you guys believed in Stinky! Join the #stinkyfamily by grabbing a pair! ❤️

Giving the Stinky Socks award to the most successful @zumiez employee for 2023 - @mitzzritzz 🙌, and getting on the stage at the #zumiez100k event in front of over one thousand top Zumiez employees, plus the skate/snow industry, was mindblowing. @mitzzritzz is joining @christopherhiett on a trip to Bulgaria this summer, and we cannot wait to make it happen. I’m amazed at how Zumiez creates its culture and fuels it by giving a platform to those who want to express their individuality. These are the foundations of Stinky Socks’s brand values, and we are honored to be sharing those values. #stinkyfamily

Arizona was such a treat from the sunny sky to blizzards and knee-deep powder runs. Stoked we had to show for the first time the @snowboyproductions x @stinky_socks Bit-Bit snowboarding socks collab. And got excited to meet friends from all over the place. 📷 @jendephoto / 📹 @kamak_films #stinkyfamily

👉 В България ни липсва едно нещо и то е чувството за общност. В Щатите непознати се заговарят, помагат си, чувстват се част от нещо. Тук не винаги е така. Но можем да го променим. И точно в тази посока трябва да работим. 🔗 Виж целия епизод на линк в bio. #XploreMarketingPodcast #XploreMarketing #StinkySocks #NextDC #GlobalBrand

🤔 Има нещо много ценно, което кара клиентите да чакат 50 минути на опашка. И за което разказват пак и пак. 🧠 Как български бранд завладява ниша на световния пазар? А защо хората биха чакали 50 минути на опашка за торбичка? Защото не искат просто предмет. Искат да бъдат част от историята. Ако искаш да разбереш как да намериш своята ниша и да я завладееш глобално, без да губиш фокус, този разговор е за теб. 🎙️ В епизод 225 на Xplore Marketing Podcast Христо Петков споделя с Жоро Малчев вдъхновяващия път на Stinky Socks и опита си в творческата индустрия с Next DC. Разбери как емоцията на живо захранва дигиталния ти маркетинг и защо лоялността на клиентите ти няма граници. 💡 Какво ще чуеш в епизода: 🤘 Позициониране на световния пазар и работата със 700 магазина в САЩ; 🤘 Общността като носител на стойност; 🤘 „Born in Bulgaria, raised in the world“ - изграждане на бранд идентичност; 🤘 Как сноуборд елитът откри България; 🤘 Защо емоцията на живо захранва социалните мрежи и защо experiential маркетингът е незаменим. 🎧 Изслушай целия епизод на линк в био #XploreMarketingPodcast #XploreMarketing #StinkySocks #NextDC #GlobalBrand

✔️ 30 000 гледания за 3 дни. Без платена реклама. ❤️ Събираш хората на едно място. Заражда се разговор, емоция, енергия. И после тя се разпилява по света. Епизод 225 на Xplore Marketing Podcast с Христо Петков от Stinky Socks и Георги Малчев идва съвсем скоро. 👀 Очаквай в YouTube, Spotify и Apple Podcasts. #XploreMarketingPodcast #XploreMarketing #StinkySocks #NextDC #GlobalBrand

Took my film camera on a world tour with some fine people.

I don’t even know where to start. Thank you to everyone who showed up for The Balkan Run. To everyone who traveled, supported, rode, built, shoveled, filmed, and took photos—this was special. I’ve been dreaming of having our own spot in the mountains since the late 90s. Back then, it was just a bunch of kids with ideas and zero resources. Just passion. Fast forward to now… standing on our hill, hosting a @snowboyproductions x @stinky_socks event, with people flying in from all over the world to ride with us — it feels unreal. None of this happens without the years of work behind Stinky and the people who supported us along the way and being part of the global #stinkyfamily. That support is the reason we have the opportunity to make things like this, and it’s what fuels us in moments of doubt. Krush trusting us with a Snowboy stop is something I’ll never take lightly. That kind of trust means everything and goes far beyond the event. And the part that hit me the hardest — seeing my 5-year-old Max shoveling alongside Krush. Just being there, part of it. That’s full circle in a way I can’t describe. This hill was built by friends. It still runs on friends. And this weekend proved that the crew can grow, but the feeling stays the same. I’ve got to snowboard with a bunch of my friends from across the globe on my home turf, where it all started for us @ninjasquad Dreams take time. A lot of time. But when you stay at it with the right people, something real happens. Thank you Miro and Dimo for the hard work on the hill! Grateful beyond words. ❤️ 📸 @mihail_novakov @ivaylodonchev @veliko.balabanov Recap video is in the bio 👆 #wrngppl

If there is one piece of advice I feel comfortable in passing along in my fifty four and a half rotations, it's to seek out and surround yourself with individuals that mirror the characteristics that you admire in yourself. The fortitude, dedication, and DIY ethos of @rist0 & @bratboydimo to create and share space born from pure stoke and passion is appreciated and should be continuously celebrated. It is an absolute honor to start our twenty ninth year in the #pursuitofconstantradness with them and a grip of like-minded folks here in Bulgaria. благодаря ви to all who traveled near and far to share time this week. Long live @stinky_socks and see you soon Japan!🤘🏼 - Krush #snowboyworldtour

Thank you, @zumiez , for an unforgettable 100K experience! I’m beyond grateful to @stinky_socks and our incredible global #stinkyfamily for helping turn a dream into reality. Hanging out with our Zumiez friends is always a blast! I’ve been visiting Colorado for two decades, and I never tire of those breathtaking sunrises. Had an amazing time with @bratboydimo and @shredmasterkeith . You guys rocked it! 🙌 #wrngppl

Took @shredmasterkeith to Colorado for some good times at Zumiez 100K, thank you @zumiez Stoked we had to meet all the homies out there. 📹 @bratboydimo #stinkyfamily

Since 2011, on November 11th, we celebrate the birthday of @stinky_socks and the authenticity that we believe in. We live in a world where luxury is often defined by price tags, where teenage insecurity is the most profitable market segment, and where brands sell self-worth dressed as hype. That’s not us. That’s never been us. At Stinky Socks, we don’t chase trends — we build identity. We believe value isn’t measured by how exclusive something is, but by how real it feels when you wear it. We stand for people who know who they are because of what they’ve done, not what they’ve bought. For those who earn confidence on skate decks, in the mountains, behind the lens, or in any place that challenges the body and frees the mind. We’re not here to impress the algorithm. We’re here to inspire the individual. Our community isn’t built on followers — it’s built on family. On self-expression. On shared passion for the outdoors, for snow, for motion, for the story behind every fall, scar, and the rise after that. We’re proud to come from the outside — from Bulgaria — and grow into a global movement that empowers people not to fit in, but to stand up. And to every team rider, sales rep, shop owner, distributor, supporter, fan, and believer in this culture — you are the vessel of that message. Together, we’re building something real and meaningful for future generations. Thank you for being part of it. Thank you for building the global #stinkyfamily Wear what you believe in. Move how you feel. Welcome to the 14th season of Stinky Socks. And remember: no logo can define you — unless you let it. We are Stinky Socks. We’re not for everyone. We’re for you. With ❤️ @rist0 & @bratboydimo