Trust is more important than ever.
After helping companies around the world rebuild their hiring processes, Empowered shifted focus to reshaping workplace culture. To support their new Keynote, we created a research-driven social campaign that highlights what their clients value most.
We turned insights into high-energy stories that spark conversations, showcase Empowered’s new services, and give audiences actionable ways to improve their work environment. By focusing on small, meaningful changes, the campaign not only raised brand awareness but also drove measurable business impact, proving that culture isn’t just feel good, it’s good for business.
Shot on @sonycine FX6 & FX30
Client: Empowered EDI
Production Company: @riptidecreative.ca
Producer/DP: @_rijulk
Director: @ryanlabrie
Gaffer: @itsgodswill_
BTS Video: @mikesmind__
Post Production House: @frametwostudio
Editor & MoGraph Artist: @mikesmind__
Colourist: @_rijulk
Sound Mixer: @ryanlabrie
Stangers in Work Clothes
The People Puzzle isn’t a typical workshop and the project couldn’t feel typical either.
After developing a research-driven team experience inside a historic Victorian space, Nigel needed more than coverage. He needed a brand film that captured the depth of the experiment and reinforced his positioning.
By immersing ourselves in the environment, we shaped a clear narrative arc of turning complex ideas into a story with movement and emotional weight.
Beyond the hero spot, we created supporting cuts designed for social and email distribution, extending the story across platforms.
The result is a distinctive content system that helps Nigel communicate what makes his work different and stand out in a category filled with predictable learning and development content.
Client: People Puzzle
Production Company: @riptidecreative.ca
Producer/Director: @by.chrisbrown
Co-Producer/Director of Photography: @_rijulk
Cam Ops: @kiamozaffari , @kedzierm_dp
BTS Video: @mikesmind__
Post Production House: @frametwostudio
Editor & Mograph Artist: @mikesmind__
Colourist: @_rijulk
Special Thanks to: @grossmangroup & @themindofandre
Our entire production process in 35s.
Every shoot is different, but the process never changes.
That’s how you get better work.
And that’s where we come in.
End of the shoot foolery almost got me to stop doing commercials.
For real, this project was something new for me & I’m super grateful to Fook for bringing us on to level up the production and the team for going above and beyond to make everything happen.
Built for the trade is now live.
PS, don’t do interviews sitting on your car at wrap.
