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Behind the Scenes of our social campaign for Empowered EDI

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22 days ago

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One of our reels from our recent social campaign for Empowered EDI. After helping companies around the world rebuild their hiring processes, Empowered shifted focus to reshaping workplace culture. To support their new Keynote, we created a research-driven social campaign that highlights what their clients value most. We turned insights into high-energy stories that spark conversations, showcase Empowered’s new services, and give audiences actionable ways to improve their work environment. By focusing on small, meaningful changes, the campaign not only raised brand awareness but also drove measurable business impact, proving that culture isn’t just feel good, it’s good for business. Shot on @sonycine FX6 & FX30 Client: Empowered EDI Production Company: @riptidecreative.ca Producer/DP: @_rijulk Director: @ryanlabrie Gaffer: @itsgodswill_ BTS Video: @mikesmind__ Post Production House: @frametwostudio Editor & MoGraph Artist: @mikesmind__ Colourist: @_rijulk Sound Mixer: @ryanlabrie

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24 days ago

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Trust is more important than ever. After helping companies around the world rebuild their hiring processes, Empowered shifted focus to reshaping workplace culture. To support their new Keynote, we created a research-driven social campaign that highlights what their clients value most. We turned insights into high-energy stories that spark conversations, showcase Empowered’s new services, and give audiences actionable ways to improve their work environment. By focusing on small, meaningful changes, the campaign not only raised brand awareness but also drove measurable business impact, proving that culture isn’t just feel good, it’s good for business. Shot on @sonycine FX6 & FX30 Client: Empowered EDI Production Company: @riptidecreative.ca Producer/DP: @_rijulk Director: @ryanlabrie Gaffer: @itsgodswill_ BTS Video: @mikesmind__ Post Production House: @frametwostudio Editor & MoGraph Artist: @mikesmind__ Colourist: @_rijulk Sound Mixer: @ryanlabrie

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26 days ago

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Less dad energy, shooting 73 different aspect ratios and our director’s birthday!? This is BTS, look at our Built for the Trade campaign for Mister Safety Shoes, in partnership with @fookcomm . Shoutout to the team! Client: @mistersafetyshoes Agency: @fookcomm Production Company: @riptidecreative.ca Cast: @benmurray4 , @unique.adriano , @misstaurus_ Producer: @_rijulk Production Manager/1st AD: @erfan.tohidinia Director: @ryanlabrie DP: @_rijulk Cam Op: @kiamozaffari 2nd AC: kedzierm_dp Gaffer: @itsgodswill_ Key Grip: @mahanfilms HMU: @andrea.espinoza.makeup BTS Video: @mikesmind__ BTS Photo: @amandeshmukh PA: @anttonellaolmos , @sharuka.jpg Edit & Motion: @frametwostudio , @mikesmind__ Colourist: @_rijulk Sound Mix: @ryanlabrie

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5 months ago

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After expanding to 34 stores, Mister Safety Shoes shifted its marketing strategy from radio to digital, aiming to use online storytelling to enhance brand awareness and consideration. Partnering with @fookcomm , we developed a social campaign based on research into what their customers value in a shopping experience. We built focused messaging around this research and brought it to life through video. The resulting campaign differentiates their brand and helps their audience understand why they should choose Mister Safety Shoes. Our campaign included video ads and motion ads, designed to expand reach and maximize brand awareness. On Point Shot on @reddigitalcinema / Gemini & @nisiglobal Athena Primes Client: @mistersafetyshoes Agency: @fookcomm Production Company: @riptidecreative.ca Cast: @benmurray4 , @unique.adriano , @misstaurus_ Producer: @_rijulk Production Manager/1st AD: @erfan.tohidinia Director: @ryanlabrie DP: @_rijulk Cam Op: @kiamozaffari 2nd AC: kedzierm_dp Gaffer: @itsgodswill_ Key Grip: @mahanfilms HMU: @andrea.espinoza.makeup BTS Video: @mikesmind__ BTS Photo: @amandeshmukh PA: @anttonellaolmos , @sharuka.jpg Edit & Motion: @frametwostudio , @mikesmind__ Colourist: @_rijulk Sound Mix: @ryanlabrie

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5 months ago

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After expanding to 34 stores, Mister Safety Shoes shifted its marketing strategy from radio to digital, aiming to use online storytelling to enhance brand awareness and consideration. Partnering with @fookcomm , we developed a social campaign based on research into what their customers value in a shopping experience. We built focused messaging around this research and brought it to life through video. The resulting campaign differentiates their brand and helps their audience understand why they should choose Mister Safety Shoes. Our campaign included video ads and motion ads, designed to expand reach and maximize brand awareness. Built for the Trade Shot on @reddigitalcinema / Gemini & @nisiglobal Athena Primes Client: @mistersafetyshoes Agency: @fookcomm Production Company: @riptidecreative.ca Cast: @benmurray4 , @unique.adriano , @misstaurus_ Producer: @_rijulk Production Manager/1st AD: @erfan.tohidinia Director: @ryanlabrie DP: @_rijulk Cam Op: @kiamozaffari 2nd AC: kedzierm_dp Gaffer: @itsgodswill_ Key Grip: @mahanfilms HMU: @andrea.espinoza.makeup BTS Video: @mikesmind__ BTS Photo: @amandeshmukh PA: @anttonellaolmos , @sharuka.jpg Edit & Motion: @frametwostudio , @mikesmind__ Colourist: @_rijulk Sound Mix: @ryanlabrie

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5 months ago

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When @fookcomm came to us with this campaign for Mister Safety Shoes, we knew we were called on to level up the production quality. Full crew, real camera and a lot of laughs. Project & BTS coming out soon!

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5 months ago

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For our latest Pokémon spec, we wanted to bring back that feeling of being kids again. The answer? Pokémon. Here’s the BTS of One Journey, For Every Generation, where we mixed nostalgia with storytelling. Shot on @sonycine FX6 with @7artisansofficial cine lenses Client: @Pokemon Production Company: @riptidecreative.ca Starring: @marcars.ca @mannyfreshhh @desai_yaami Penelope Desabelle Trent Murray Crew: Producer: @_rijulk Director: @ryanlabrie 1st AD/PM: @go4soph Director of Photography: @_rijulk 1st AC: @marianaxdiazzz Gaffer: @_rafaelzoto Grip: @himynameischriz Swing: @shot.by.alan Production Designer: @b.ellerz Set Dec: @mutyarae Wardrobe Stylist: @stylebykaay BTS Photo: @thenameistravis BTS Video: @mikesmind__ Editor: @mikesmind__ Sound Mix: @jlopezu23 Colourist: @mobin.azarr Special Thanks To @_dungeoncomics @trakfve

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9 months ago

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On set with our Director @ryanlabrie for our Pokemon spec as he works on bringing all of us back to our childhoods!

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9 months ago

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Get a quick look at us capturing the nostalgia and all things Pokemon from our latest spec, One Journey, For Every Generation. Shot on @sonycine FX6 with @7artisansofficial cine lenses Client: @Pokemon Production Company: @riptidecreative.ca Starring: @marcars.ca @mannyfreshhh @desai_yaami Penelope Desabelle Trent Murray Crew: Producer: @_rijulk Director: @ryanlabrie 1st AD/PM: @go4soph Director of Photography: @_rijulk 1st AC: @marianaxdiazzz Gaffer: @_rafaelzoto Grip: @himynameischriz Swing: @shot.by.alan Production Designer: @b.ellerz Set Dec: @mutyarae Wardrobe Stylist: @stylebykaay BTS Photo: @thenameistravis BTS Video: @mikesmind__ Editor: @mikesmind__ Sound Mix: @jlopezu23 Colourist: @mobin.azarr Special Thanks To @_dungeoncomics @trakfve

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9 months ago

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One Journey, For Every Generation - Pokémon Spec A concept commercial crafted to capture the generational magic of Pokémon. It follows the evolution of a young boy’s love for the cards, cut through time to reveal him now, as a father, sharing that same joy with his daughter. Built around nostalgia, and handing down your passions. “One Journey, For Every Generation” Shot on @sonycine FX6 with @7artisansofficial cine lenses Client: @Pokemon Production Company: @riptidecreative.ca Starring: @marcars.ca @mannyfreshhh @desai_yaami Penelope Desabelle Trent Murray Crew: Producer: @_rijulk Director: @ryanlabrie 1st AD/PM: @go4soph Director of Photography: @_rijulk 1st AC: @marianaxdiazzz Gaffer: @_rafaelzoto Grip: @himynameischriz Swing: @shot.by.alan Production Designer: @b.ellerz Set Dec: @mutyarae Wardrobe Stylist: @stylebykaay BTS Photo: @thenameistravis BTS Video: @mikesmind__ Editor: @mikesmind__ Sound Mix: @jlopezu23 Colourist: @mobin.azarr Special Thanks To @_dungeoncomics @trakfve

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9 months ago

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Having the best morning ever as we bring you back to your childhood with our @pokemon spec commercial!

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9 months ago

Labrie

@ryanlabrie