Last week was Alice’s prom and my brother sent me some photos of her he found in an old camera. It was a mix of nostalgia, gratitude and pride. Fatherhood is a crazy ride... And she is incredible 🥹🙏🏼🥰
25th Graduation Anniversary in Design today 🎓
ESDI 33 class gave me my wife, my family, my career and the best friends for life ❤️
*graduation invitation designed by @bottino_angelo #y2k
We did something. Again. 🍋🍋🟩🟩™️
There’s a unique privilege in design: going back to our own work and making it better. Sharper. Truer to what the brand can become.
That’s what we set out to do with Sprite.
We turned up the volume, bringing back the sensory punch. That crisp, cold, unmistakable feeling the moment Sprite hits.
The icon is back: the Lymon! More energy. More flavor. Impossible to miss.
A fresher, more expressive identity. Bolder everywhere. More Sprite.
@jcschwarber@archiecolvin@timblackburn@rovlado@guyaroch@annapalma@wonnacott@weareforpeople
Get to know the TDC72 Competition Juries - Comm Design 2
The TDC72 Competition Juries are stacked to the rafters with some of the world’s best typography talents. Get your work viewed by industry experts and innovators. A TDC win transcends social media likes. This is the esteemed and qualified judgement of global leaders. Enter now for your chance to elevate your reputation!
enter.tdc.org Next deadline: January 23rd.
Rapha Abreu is a visionary design leader with over two decades of experience revolutionizing global brands. Currently serving as the Vice President of Global Design at The Coca-Cola Company, Rapha oversees the design expressions for some of the world’s most iconic billion-dollar brands, including Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, and Smartwater. He became the first Latino to hold this prestigious position, exemplifying his ability to break barriers while driving innovative design strategies.
Rapha’s work has garnered multiple prestigious awards, including multiple Gold Cannes Lions, D&AD Wood and Graphite Pencils, and Dieline Awards. His Burger King rebrand alone earned him over 50 accolades such as Fast Company’s Rebrand of the Year and Gold awards from the Art Directors Club. His thought leadership extends to conference presentations at renowned events such as D&AD Festival, How Design Live, and Adobe Max. His expertise has also been featured in numerous publications, including Fast Company, Creative Review, and Forbes.
Rapha Abreu
Global Vice-President, Design
The Coca-Cola Company, Atlanta, United States
@rapha.abreu
TDC72 Brand Identity by @morcoskey
