Just wrapped up a redesign and refresh of our Global Design Team offices at the Coca-Cola HQ. Can’t show everything, but here are a few of my favorite details.
Even for a small team like ours, it’s an interesting challenge to create an environment suitable for different working styles, functions, purposes, and personalities … a space that flexes as ideas grow and shift while grounding us in familiar routine … a place that can get messy with creativity but remain polished to signal the excellence of craft and intense care that goes into the work that happens here.
Thanks for the trust to make this a reality @rapha.abreu and @slacker7 … along side the Coca-Cola workplace facilities team.
2025 recap in 20
1 - Cold walks in DC
2 - Cool cars in LA
3 - Grand openings in CDMX
4 - Deep convo’s in AU
5 - Our new addition!
6 - My busted knee
7 - Off roading in CA
8 - Missing teeth
9 - What time is it?
10 - Hagia Sophia in Istanbul
11 - Contour in NYC
12 - Floor motivation
13 - Meetings in SF
14 - Big trees at Disney
15 - Jump for joy
16 - Designing things
17 - MONSTER TRUCKS!
18 - Big Bubble Boi
19 - Pirate Cowboy
20 - My Queen
Introducing the world’s first House of Coca-Cola in Mexico City. 🇲🇽🌎🟥™️
A new beverage-led retail experience that is iconically Coca-Cola, fully immersive, and shaped by the creative spirit of Mexico.
Every design element, from the bold red beverage bar and the Georgia-green details to the reinterpreted crates, the warm concrete, the sculpted curves inspired by our iconic silhouette, and the custom Mexican-designed pieces, was custom crafted to celebrate both our global identity and the culture that makes this place special.
It was amazing to be part of this project, over two years in the making: Selecting materials and finishes, designing custom display fixtures, detailing team member uniforms, endless floorpan configurations, and obsessing over customer experience. All while keeping things as simple and iconic as possible.
Now open, come discover, taste, and make it yours. ❤️🥤
@rapha.abreu@jcschwarber@cokeglobaldesign@yiwenludesign@buroroy@weareforpeople@thebrandtailors@cocacolamx@guyaroch@annapalma #houseofcocacola #cocacola #polancocdmx
Custom hand embroidered hoodie w/ cascade bonsai and roots over a Vans logo by the talented @dosneedles . Love how the box around the logo takes the shape of a pot for the tree and the powerful roots have outgrown their surroundings.
My latest Eames acquisition, a very gently used fiberglass molded rocker. Sidewalk sale for ONLY $75. Can you believe it!?! Dreams really do come true.
Still processing an amazing few days in NYC for the install and debut of 'Contour' during @nycxdesign May 15-21, 2025. This is a photography exhibition about trust, storytelling, creative vision, and of course... a little bottle known around the world for 110 years. Many of the images on display have never, and will never, be seen anywhere else. It was awesome to be part of the team to curate, design, and build this moment celebrating a decade of collaboration between @cokeglobaldesign and photographers @guyaroch and @annapalma .
@artworld.agency@birdhouseco.prod
#cocacola #contourbottle #nycxdesign
One of my favorite parts of working on Coca-Cola’s upcoming photography exhibition has been digging into the archives and discovering the story behind the Coca-Cola contour bottle.
It’s been 110 years since the bottle was introduced, and it still works. Not just as a design icon, but as a signal and a feeling. Originally created to solve a business challenge, it became a global symbol of refreshment. Raymond Loewy once called it the “perfect liquid wrapper.”
From vintage ads and 100-year-old bottles to mold-making blueprints and patent documents, it’s been a fascinating journey gathering materials for the show.
You’ll see the bottle throughout the work of Guy Aroch and Anna Palma. Sometimes it’s the hero. Sometimes it’s barely there. But the moment you spot it, you know exactly what it means.
Come thru if you’re in NYC May 15 to 21, 2025!
P.S. DM me for an invite to the opening night reception. 🥂📸
#cocacola #contourbottle #cokebottle #nycxdesign
