Less, But Better: Design That Achieves More
We are honored to be part of this exhibition.
This exhibition focuses on the classic works of Rams, presenting the complete trajectory and profound influence of his design philosophy through horizontal comparison and vertical tracing.
Exhibited works include: those by Apple‘s Chief Design Officer Jony Ive, who integrated Rams into the digital age, reshaping the design language of consumer electronics with integrated materials and seamless forms; works by Japanese design master Naoto Fukasawa, known for his “unconscious design”; and works by B&O designer David Lewis.
“Less”represents a return to essence after stripping away superficiality; “better”represents the ultimate pursuit of function, texture, and humanity. This exhibition is both a design dialogue across time and space and a testament to the enduring power of “Less, But Better”as the foundation of modern industrial design.
- The exhibition will run until August 31, 2026.
Location: Lobby, 1F, Administrative Center, Xi’an Eurasia University
- Organized by: Xi‘an Eurasia University
Co-organized by: Brand Communication Department of Xi’an Eurasia University, Design Museum of Xi‘an Eurasia University
Supporting Organizations: Jian Shan, Song
Curator: Liu Juntao
Coordinator: Wu Miao
Design Collaboration: Chen Tao
Special Collaboration: Dai Zhizhao
Photography: Yun Jing, Lao Jin
Collection Provided by: Liu Juntao
Special Thanks:
Thomas Guttandin
Peter Kapos
Gary Hustwit
4560 Design Haus
Uli Zenkel
#dieterrams
#braundesign
#jonyive
#naotofukasawa
#davidlewis
Some more impressions from the 2026 edition of the Braun+Design collectors' fair in Kronberg. What did you add to your collection? Let us know in the comments! | All photos: Cassandra Peters
@pd.rkive@ramsfoundation #braunanddesignfair #brauncollectors
The Hamburg-based Braun expert Hartmut Jatzke-Wigand was also present at the 2026 edition of the Braun+Design fair in Kronberg last Saturday. He is running the website signundtext.com with many valuable articles by him and also with contributions by the late Braun collector and expert Jo Klatt with whom Jatzke-Wigand collaborated for many years. We recommend the extensive interview that both conducted with Dr. Fritz Eichler, a few weeks before he died in 1991. It's on the website. Concept, design and realisation of the website was done by gugelot gmbh / @guusgugelot | Portrait: Cassandra Peters @pd.rkive@ramsfoundation #jatzkewigand #joklatt #gugelot
Impressions from the 2026 Braun+Design collectors' fair in Kronberg. What did you add to your collection? Let us know in the comments! | All photos: Cassandra Peters @pd.rkive@ramsfoundation #braunanddesignfair #kronberg
A truely rare Braun product, supposedly dating from the mid-1980s, this one is part of the private collection of Braun designer Markus Orthey. Do you know more about it? Who designed it? Let us know! | Photo: Markus Orthey #braunflaschenkühler #braunglobal
Have you read our feature about the Wagenfeld lamp yet? It can be found in the Magazine section of our website Shown here on a Vitsœ table 621 is the exemplar in the Rams house. | Photo: Cassandra Peters @ramsfoundation@pd.rkive@tecnolumen #wagenfeldlamp @vitsoe
In almost every room in the Rams house, subtle dialogues between man-made objects and nature can be observed. | Photo: @gerritterstiege #ramshouse #ramshaus #dieterrams @ramsfoundation
A new article by @gerritterstiege can be found in the Magazine section of our website (link in bio) as part of our series focussing on long-lasting products. This time we give you details of the desk mat Area that has been in use in the personal studio of Dieter Rams for decades. We spoke with its designer Prof. Kuno Prey @kunoprey and learnt quite a bit! We would like to thank Mr. Prey for his time and efforts and also the Frankfurt-based photographer Dieter Schwer for allowing us to use his photo of the desk mat. | Photo: @dieschwer #ramsfoundation #dieterrams #areadeskmat #tischunterlage
Edited by Keiko Ueki-Polet and Klaus Klemp, the over 800 pages-strong publication "Less and More - The Design Ethos of Dieter Rams" accompanied the international traveling exhibition of the same name. Shown here is the 2011 hardcover version that was published by @gestalten | Photo: @gerritterstiege@design_yesterday@braun_global #dieterrams @ramsfoundation
Beautifully reduced cover of a booklet presenting the range of new Braun products in 1958. Even if there were not that many yet, they were already formally coherent in their clarity and simplicity. @braun_global #braunwerbung #braunprodukte #braunbroschüre #braunbooklet #1958
Impressive print ad dating from 1989 showing the systematic "atelier" audio and TV programme designed by Peter Hartwein together with Dieter Rams. The ad was conceived by the Frankfurt-based agency TRUST. | Photo: @stefanie_becker_@braun_global #peterhartwein #dieterrams #braunatelier
