Puig

A spark lives in all of us.⁠ ⁠ Across every role, every challenge, every day, creativity shapes how we think, how we build and how we move forward.⁠ At Puig, it goes beyond artistic expression. It is a mindset, expressed in ideas, decisions and the way we collaborate and grow together. Because we are creators of all kinds.⁠ ⁠ On World Creativity and Innovation Day, we celebrate the power of creativity to drive progress, inspire change and shape what comes next.⁠ ⁠ This is our Home of Creativity.⁠ ⁠ #WeArePuig #PuigHomeofCreativity #WorldCreativityDay

Did you know?⁠ ⁠ @penhaligons began its journey in London in 1870, crafting fragrances for royalty and curious minds alike.⁠ With a rich heritage and a spirit of storytelling, each scent captures a world of character, tradition, and British eccentricity.⁠ ⁠ A timeless expression of perfumery artistry. ⁠ ⁠ #PuigLoveBrands⁠

At the 2026 Metropolitan Museum of Art Costume Institute Benefit, creativity and art were expressed through one of our Puig Love Brand.⁠ ⁠ La Bomba ambassador Vittoria Ceretti (@vittoria ) wore a custom @carolinaherrera design by @wesgordon . Inspired by the clarity of Greek sculpture, the gown balanced structure and fluidity, with a silhouette shaped directly on the body.⁠ ⁠ A celebration of craftsmanship, creativity, and the power of expression.⁠ ⁠ #WeArePuig #MetGala #CarolinaHerrera ⁠

Puig announces a three-year partnership with Fondazione Dries Van Noten (@fondazionedriesvannoten ), an independent cultural initiative founded by Dries Van Noten and Patrick Vangheluwe, which opened in Venice at Palazzo Pisani Moretta on April 25, 2026.⁠ ⁠ Bringing together artists, designers, artisans and emerging talents, the Fondazione fosters dialogue across disciplines through a curated program of presentations, residencies and educational initiatives, celebrating craftsmanship as a universal language and creating a platform for creative exchange.⁠ ⁠ As a Home of Creativity, Puig supports spaces where ideas evolve, where heritage meets experimentation, and where creative expression generates lasting cultural impact.⁠ ⁠ “THE ONLY TRUE PROTEST IS BEAUTY” the inaugural presentation, brings together over 200 works across disciplines, exploring beauty as a force capable of unsettling the familiar and opening space for new perspectives.⁠ ⁠ Curated by Dries Van Noten with Geert Bruloot.⁠ ⁠ Fondazione Dries Van Noten⁠ Palazzo Pisani Moretta⁠ San Polo, 2766, 30125 Venice, Italy⁠ 25 April – 4 October 2026⁠ ⁠ Read more on puig.com⁠ #PuigHomeOfCreativity #FondazioneDriesVanNoten⁠ ⁠ Image credits, courtesy of Fondazione Dries Van Noten: 1–2. Palazzo Pisani Moretta, Ph. Camilla Glorioso

@carolinaherrera brings the Good Girl universe to life in Madrid with The Good Girl Lab, an immersive pop-up celebrating the fragrance’s 10th anniversary and the debut of Good Girl Jasmine Absolute. Hosted at Palacio Santa Bárbara, the experience invited visitors into a multi-sensory journey, where the different expressions of Good Girl, from the original signature to Good Girl Blush and the latest jasmine-inspired creation, are revealed through interactive spaces. The Good Girl Lab reflects Puig’s commitment to crafting meaningful brand experiences through creativity, storytelling and innovation, connecting with people’s emotions. #WeArePuig #PuigLoveBrands #GoodGirlCarolinaHerrera

Explore the latest arrivals from Puig’s Love Brands. ⁠ ⁠ @carolinaherrera presents 212 Men Parfum, a bold and modern interpretation of the iconic fragrance with a long-lasting, confident signature.⁠ ⁠ @driesvannoten reveals The Hand & Body Line, a refined three-step ritual combining cleansing, hydration and nourishment with artful design and refillable packaging.⁠ ⁠ @jeanpaulgaultier unveils Divine Couture, a bold new interpretation of the iconic fragrance, blending juicy raspberry, airy meringue and warm benzoin in a sensual, couture-inspired signature.⁠ ⁠ @apivita unveils Queen Bee Longevity 12 Youth Markers Cream, powered by patented Royal Jelly and plant exosome peptides to boost firmness, smooth wrinkles and restore skin’s youthful vitality. They also introduce Queen Bee Longevity 12 Youth Markers Serum, a redefining formula that enhances skin resilience, lifts contours and visibly smooths signs of aging.⁠ ⁠ @banderas_perfumes launches The Icon Elixir, two bold and long-lasting Eau de Parfum Intense for Him and for Her, designed to convey confidence and determination.⁠ ⁠ Which new product will you discover first? #WeArePuig #PuigLoveBrands

During Salone del Mobile 2026, Puig Love Brands brought their creative universes to Milan through a series of unique activations at the intersection of design, craft and storytelling.⁠ ⁠ @officialbyredo presented “In Conversation With”, a collaborative project with Jean Guillaume Mathiaut exploring the dialogue between memory, material and scent within a historic Milanese cloister.⁠ ⁠ @driesvannoten unveiled “Behind the Looking Glass”, a collection inspired by vanitas and the passing of time, exploring how beauty is altered and redefined today. The mirror becomes a threshold: a place where we are seen but cannot be reached. ⁠ ⁠ @lartisanparfumeur L’Artisan Parfumeur introduced “L’Appartement” by Antoine Billore, an intimate installation merging design, memory and imagination to celebrate 50 years of creative freedom.⁠ Three distinct visions, each inviting a new way of experiencing emotion through form, space and craftsmanship.⁠ ⁠ @carolinaherrera hosted an immersive experience bringing together fashion and fragrance to celebrate the duality of the House and the 10-year anniversary of its iconic Good Girl.⁠ #WeArePuig #salonedelmobile

Haircare icons from #PuigLoveBrands, where science, sensoriality, and performance come together to elevate every strand.⁠ ⁠ @drbarbarasturm elevates scalp care with the Molecular Hair & Scalp Collection – targeting the foundation of hair health to support stronger, fuller, and more resilient hair from the root.⁠ ⁠ @uriagefrance delivers a dermatological solution for seborrheic dermatitis with the DS Hair range⁠ ⁠ @apivita harnesses the revitalising power of Royal Jelly to repair, densify, and boost shine, revealing fuller, stronger hair.⁠ ⁠ @kamaayurveda Rooted in Ayurvedic wisdom, Kama Ayurveda restores scalp balance and strengthens hair from root to tip, revealing naturally radiant and healthy hair.⁠ ⁠ @officialbyredo adds the final touch of elegance with delicate hair perfumes that leave hair subtly scented, luminous, and effortlessly refined.⁠ ⁠ #WeArePuig

Designing with purpose. At Puig, eco-design means considering environmental impact from the very beginning, shaping how our products are conceived, developed and brought to life. Embedded across #PuigLoveBrands and categories, it guides decisions on formulas, materials and packaging to reduce impact across the full product lifecycle, while preserving quality and desirability. Eco-design supports our long-term commitment to a more responsible value chain. Discover more on puig.com #WeArePuig #EarthDay

‘Miró and the United States’ is now on view at The Phillips Collection (@phillipscollection ), with the support of Puig, exploring the artistic dialogue between Joan Miró and the American art scene, and the role of transatlantic exchange in shaping 20th-century creativity.⁠ ⁠ Following its presentation in Barcelona with the Fundació Joan Miró (@fundaciomiro ), the exhibition brings together a selection of works reflecting a pivotal moment in Miró’s career and its lasting influence on post-war art.⁠ ⁠ Puig’s support of the exhibition reflects its enduring commitment to fostering creativity through cultural dialogue. Being a “Home of Creativity”, Puig champions initiatives that celebrate heritage and forward-thinking ideas, where legacy and innovation come together to shape a reality in which creativity thrives.⁠ ⁠ The exhibition is on view at The Phillips Collection, Washington DC through July 5, 2026.⁠ ⁠ Read more on ⁠ #PuigHomeofCreativity⁠ ⁠ Image credit, courtesy of Fundació Joan Miró: ⁠ ©️ Joan Miró, Ciphers and Constellations in Love with a Woman from the Constellations Series, 1959, Fundació Joan Miró, Barcelona⁠ ©️ Joan Miró, The Red Sun, 1948, The Phillips Collection⁠ ©️ Joan Miró, Woman and Birds at Sunrise, 1946, Fundació Joan Miró, Barcelona

A legacy of bold creativity and fearless reinvention.⁠ ⁠ From avant-garde beginnings to a lasting impact on fashion and fragrance, this house continues to shape modern luxury in its own distinctive way.⁠ ⁠ Do you know which Puig Brand we’re talking about?⁠ ⁠ Discover the answer in the final slide.⁠ ⁠ #GuessThePuigBrand

Explore the latest arrivals from Puig’s Love Brands. @carolinaherrera introduces Stallion Leather Sirocco and Bad Boy Cobalt Absolute, two bold signatures that channel strength, sensuality and modern intensity. @charlottetilbury unveils Charlotte’s Magic Cream and Pillow Talk Blush Balm Lip Tint, iconic beauty essentials designed to deliver radiant skin and an effortlessly flattering glow. @lartisanparfumeur presents La Boule d’Ambre, a warm and captivating creation that transforms fragrance into a refined decorative object. @apivita introduces Bee Sun Safe Daily Age Repair Tinted and Micellar Oil, two skincare must-haves combining daily protection and gentle cleansing with sensorial care. @drbarbarasturm reveals The Peptide Serum, an advanced formula crafted to support smoother, firmer and more youthful-looking skin. @christianlouboutinbeauty presents Oud Fétiche Eau de Parfum, a rich and magnetic fragrance that wraps oud in an aura of mystery and sophistication. Which new obsession will you discover first? #WeArePuig #PuigLoveBrands