A dream manifested in the White Tower of London September 17th on the Eve of
@londonfashionweek Emmy Award–winning designer Jeff Garner not only unveiled his new collection, Billy Shakespeare, but also a movement, Garner presents his final collection before the film’s release. —————————The show celebrates the work and message behind
@letthembenaked , a gripping exploration of the toxic truths woven into modern clothing and a powerful convergence of fashion, film, and environmental advocacy. Spurred by the personal loss of his mother to breast cancer, Garner takes viewers on a global journey from natural dye houses to farms and research labs uncovering how what we wear may be making us sick, and what we can do to change it. “We are not provided with wisdom; we must discover it through a journey no one else can take for us,” says Garner. That ethos runs through both the film and the Billy Shakespeare collection, which merges the Wild West and Victorian England into a romantic mashup of natural dyes, rugged silhouettes, and poetic rebellion. Each piece is crafted with non-toxic, biodegradable materials, dyed with plants from Garner’s Tennessee farm and British heritage techniques such as the Raven Black from the Cotswolds. ————————————————The Tower of London itself is deeply symbolic. Built on a Neolithic mound once called Bryn Gwynn (“white raven” in Welsh), the site was long regarded as sacred a mound of sovereignty, a crown of the land. In myth, King Bran the Blessed, whose name means raven, was seen as a protector of the isle. Today, the Tower’s ravens continue to honour that ancient energy of protection a reminder of the need to safeguard both people and planet. Billy Shakespeare also reflects Garner’s heritage, his Native American and Tennessee roots intertwined with his English and Scottish ancestry. The collection evokes the early pioneers, whose finery was weathered by hardship, and draws on the raven’s role in both Native and Celtic traditions: a bringer of light and discernment, a symbol of balance, renewal, and transformation. #sustainablefashion #jeffgarner #nontoxic #prophetik #londonfashionweek videography by Juan Manuel Music composedby
@jamesburnett