New work for
@coordown just dropped yesterday. These ads are always special for us as they are not only brilliantly conceived by the “Luci” of Small Agency (the dual Luca’s of Luca Pannese
@lucapannese and Luca Lorenzini
@lorenzini.luca ), they raise awareness of important issues and oversights facing those with disabilities, including but not limited to Down Syndrome. My directing partner Rich Lee
@hypothetical_monkey and I have done 3 of these over the years and each has been among our most rewarding labors of love.
Huge thanks to our team at Synapse Virtual Production
@synapse_vp for not only donating the use of the VP stage for many of the “locations” our ambitious 2-day shoot needed to capture, but they also produced the spot right here in Los Angeles as well. Next but certainly not least, our Italian producing partners at Indiana Production
@theindianaway (including EP Karim Bartoletti
@karimbartoletti and producer Silvia Bergamaschi
@silviaberga ) who’ve collaborated on this, our prior Coordown ads, as well as many of Rich and my most cherished jobs and life experiences. Thank you Karim, Silvia and the “other” Luca (
@lukebetti ) that we can’t seem to get away from mentioning. 🤣
From a technical side, I want to single out my local LA crew with HODs, gaffer Nizar Najm
@ocneezy running lighting, key grip Eric Budlong
@mtnbikethis , 1st AC Kevin Hughes
@blvd_la and DIT Tony Kwan. Equipment was also supported by Niranjan Martin
@niranjanx , 20/20 Rentals, Red Digital Cinema (shot on my Raptor XL-X with Zero Optik rehoused vintage Canon FD lenses and Cinelease.
#NoDecisionWithoutUs #WorldDownSyndromeDay #WDSD25
