Had a lot of fun art directing, designing & animating flowers for Squarespace's A Website Makes It Real campaign with
@futuredeluxe .
The core idea centres on the act of creation itself: as the website name is typed out, each keystroke triggers the flowers to grow and assemble - literally bringing the brand to life in real time, as if the business is blooming into existence through the simple act of making a site.
The digital out-of-home campaign spans more than 40 premium sites across New York City, including LinkNYC, the Penn District Digital Skybox and 180° Experience, Subway Livecard MAX trains, Liveboard Arrays, and the Oculus at Westfield World Trade Centre.
Thanks
@georgehsound for the lovely sound design on the first r&d test!!
[ See the full project on ] 🌸❇️🌷
![Had a lot of fun art directing, designing & animating flowers for Squarespace's A Website Makes It Real campaign with @futuredeluxe.The core idea centres on the act of creation itself: as the website name is typed out, each keystroke triggers the flowers to grow and assemble - literally bringing the brand to life in real time, as if the business is blooming into existence through the simple act of making a site.The digital out-of-home campaign spans more than 40 premium sites across New York City, including LinkNYC, the Penn District Digital Skybox and 180° Experience, Subway Livecard MAX trains, Liveboard Arrays, and the Oculus at Westfield World Trade Centre.Thanks @georgehsound for the lovely sound design on the first r&d test!![ See the full project on ] ️](https://sp1.picnob.com/p/pt_6742245235631073636532_0_85ad5368b06804aebe02479c256e48a4.jpg?o=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&h=0caf63b0ba0a7f050527ec46cb2c2205)
