DADA PROJECTS

Visualising AI - AI For Sustainability Following the release of our first film for @GoogleDeepMind ’s Visualising AI project, this next iteration showcases AI’s ability to analyse vast datasets, predict and mitigate environmental risks, and preserve vital marine ecosystems 🪸💜🪸 For this film we focused on compelling subjects like algae’s superior CO2 absorption and the dynamic changes in Madagascar’s Betsiboka Estuary. We textured the terrains to create visually engaging representations, including a space-view depiction of ecosystems and a microscopic focus on coral reefs, showcasing the intricate details and significance of these habitats. This effort aimed to underscore how AI can provide insights into global ecosystems on both macro and micro scales, and its critical role in understanding and combating climate change, paving the way for a more sustainable future. Created with @princeling @annet_liulko @anaaguiar___ christina worner @gaby.pearl.work @rosswest_work @_alisochka @katiemcatackney Sound by @georgehsound Visualising AI is an initiative by @googledeepmind & @google that aims to open up conversations around AI. By commissioning a wide range of artists to create open-source imagery, the project seeks to make AI more accessible. It explores the roles and responsibilities of the technology, weighing up concerns and societal benefits in a highly original collection of artist works.

A deeper look into our explorations for the recent @glossier Holiday campaign testing liquid sims, building worlds and studying materials. Much love to the whole Dada and Glossier Team 💖 lots of fun was had!

Beauty in a dream state ☁️💖💫 Working with @glossier , we designed these digital environments where light shifts into shimmer and forms float in mid-air. Our goal was to create a visual language of „sculptural surrealism“ that is oversized, colourful and meticulously refined. Proud to have created this with Joana Celine, Annet Liulko, Baak Grey, Funmi Akinyode, Alice Shaughnessy, Meron Kibret, Merry Arnold, Christina Worner, QB Sound 🤍

New work for @glossier ✨ We recently set out to transform the familiar into something fresh for Glossier’s holiday campaign. A series of CGI vignettes blur the line between the ordinary and the magical, with each product reimagined in a sculptural CGI world, suspended in zero gravity, surrounded by surreal ingredients and textures that reflect its essence. Big thank you to the whole team 💖💞💖

@dada.projects has designed a certification label for 700 million Europeans.⁠ ⁠ Made in Europe, developed by the think tank @21st.europe , proposes a pan-European mark for goods and services that embody quality, transparency, and sustainability. The challenge was creating something that feels instantly familiar without being institutional.⁠ ⁠ The logo uses the classic star arrangement and European blue, but softened. The rounded edges give it a human quality that represents makers and communities rather than bureaucracy. Helvetica anchors the typography, chosen because it doesn’t belong to any specific industry or trend, letting the values speak rather than the style.⁠ ⁠ The label system splits into two directions: rectangular forms for industrial applications, and rounded shapes for consumer products.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @dada.projects ⁠ Brand: Made in Europe⁠ Typography: Helvetica by Max Miedinger and Eduard Hoffmann

Stepping into 2026 feeling grateful for the people and projects that shaped the year just gone. From great conversations to bold ideas, you filled the studio with energy. To everyone who trusted us with your spaces and stories, thank you. Excited for what 2026 has in store 💚 Sound by @nickchotkowski at @parallelpeople.collective

When developing the Made in Europe logo, the challenge was finding the right balance. Modern yet familiar. Distinct yet recognisable. A logo and label system designed to work across industries. In early explorations and mockups for @21st.europe , we tested the artistic boundaries by pushing the identity into a more experimental and colourful space. Fresh and expressive, but less rooted in traditional European cues. Sharing a few Made in Europe sketches that didn’t make the final cut. With Baak Grey, Ruta Paskeviciute, Annet Liulko, Alice Shaughnessy, Christina Worner, Merry Arnold, Kaave Pour, Johanna Fabrin #madeineurope #digitalarchive #designsystem #dadaprojects

Made in Europe is the latest blueprint from @21st.europe – a new label and certification system designed for European goods and digital services, embodying Europe’s commitment to quality, transparency, and sustainability. We were honoured to translate this vision of values into designs. We wanted to create a mark that represents people, communities, and industries across the continent, visualising trust and creativity at every scale. With love and thanks to the ⭐ team: Ruta Paskeviciute, Annet Liulko, Baak Grey, Alice Shaughnessy, Christina Worner, Merry Arnold, Kaave Pour, Johanna Fabrin #madeineurope #digitalarchive #designsystem #thebrandidentity

With AnyOtherName, we built @rimowa ’s An Alphabet: 26 CGI films, 26 letters, 120 years of evolution. Tiny stories of their past, values, and future. Big love to @anyother.name , @_computergenerated , @golden_hum , @wildislandfilms @batlabat @nielsmoolenaar 💫

As part of our recent campaign in partnership with @mox_london for @swatch ’s SCUBAQUA range, we took our jellyfish across the world with anamorphic screen experiences in Times Square, New York and Mira, Hong Kong. With the illusion of a water-filled box, waves ripple and bubbles rise as the watch floats, while jellyfish swim around and occasionally burst beyond the screen’s boundaries — creating a breakout moment to captivate passers-by. In addition to the 3D installations, the campaign extended across murals, large-format posters, and other OOH screens, bringing the underwater world to life in a range of urban environments. 💙💙💙 Love to @mox_london , Alice Shaughnessy, Annet Liulko, Baak Grey, Kwan Chow, Lucas Struchen, Christina Worner, Mateo Vallejo, Noi Berlin, Julien Pietri, Merry Arnold, Dan Hoopert, Dani Matthews, Catriona Brown, Matt Bolton, Amanda Wilmer

More of our photoreal visuals and hypnotic slow-mo water simulations in Houdini, bringing the five waves of colour to life with texture and rhythm — in our latest campaign for @swatch , created with @mox_london 💧🫧🐬

Our newest CGI campaign for Swatch🫧 We dropped the vibrant new SCUBAQUA diving watches into an underwater world where glowing bubbles float, jellyfish dance, and every watch swims through a silvery sea of light and motion. Created with @mox_london for Swatch – and our amazing team: Alice Shaughnessy, Annet Liulko, Baak Grey, Kwan Chow, Lucas Struchen, Christina Worner, Mateo Vallejo, Noi Berlin, Julien Pietri, Merry Arnold, Dan Hoopert, Dani Matthews, Catriona Brown, Matt Bolton, Amanda Wilmer 💕