We’re excited to announce our latest collaboration with
@madomorpho We at
@correspondence.works , had the opportunity design their new Webshop, an online store that blends nostalgia with a very modern feel.
As silhouettes are crucial in fashion, significantly influencing the overall impact and style of an outfit, we started the design process by isolating some of the silhouettes from Madomorphos existing looks to highlight the ornamental potential of their fashion designs. This led to the idea of using some of the pre-existing items like door handles or buckles, which were an integral part in their collections. By integrating them into the Webshop design in the form of buttons and icons we utilized the symbolic power of the individual ornamental aesthetic throughout the page.
The color palette is also inspired by the old fashioned colors that appear in Madomorphos collections. To match the eclectic style of their fashion we worked with different animated effects on the site, like a morphing hover reaction on all images, a drawing animation before entering the page, different video formats and an animated logo that appears during scrolling on the site.
The entire content is set in the font catalouge by
@Lineto . This is a contemporary update of 19th century serif fron of Scottish origin. Initially copied from an old edition of Gulliver’s Travels by designers M/M (Paris) in 2002, and first used for their redesign of French Vogue.
Make sure to check out the page /
Code by
@user_nijhoff 
