Pretty Local ®

Calling all beauty, wellness, and lifestyle professionals! The LI Beauty Scene Insider newsletter is expanding its contributor network—and we’re looking for columnists who are leaders in their field. This is a visibility opportunity for experts, founders, and practitioners who want to share their insights, build credibility, and connect with our engaged community of beauty and wellness pros. ✨ DM Krista @prettylocal.li for more information. #longislandbeauty #longislandfitness #longislandwellness #longislandesthetician #longislandhairstylist #longislandmakeupartist #longislandbusiness #libeautyscene

Hi, I’m Krista, storyteller and founder, and, as ChatGPT once called me, connector-in-chief. I wanted to be a journalist since I was a kid. My mom said I should be a TV news anchor; I told her, “I want to see my name in print.” I was six. A few decades later, my byline has appeared in Women’s Health, Oprah Daily, Allure, and more, including quite a few that no longer exist. Yes, the media landscape has changed. There are far fewer glossies; the lines between editorial and advertising have blurred; algorithms and AI threaten to replace editors and writers, but the need for credible, connected storytelling is more important than ever. Pretty Local is a new blend of media where editorial storytelling meets community—a digital platform connecting local beauty, fashion, and wellness pros with the larger industry conversation. Through the LI Beauty Scene newsletter powered by @longislandherald , Industry Nights, the Pretty Local Pro Directory, and Launchpad consulting, it’s media that lives beyond the screen. It’s informed, inclusive, and intentional. The dream started with wanting to see my name in print, but really, it’s always been about creating space for more stories to be told. ✨ Know someone who loves discovering local pros and hidden gems? Send them this post and tell them to follow @prettylocal.li and @prettylocal.us . The local edit: 📷: @katherinenunez.photo Top: @veronicabeard Skirt: @kateandhaleshop Necklaces: @elyse.boutique Bracelet: Mom’s ❤️ #localbusiness #localbeauty #longislandbeauty #longislandwellness #longislandfashion #localfashion #supportlocal

The Hair Color Trends Right Now? Vanilla blonde, soft copper, and sunlit brunette are officially the shades of the season. Think creamy blondes with soft dimension, wearable copper tones that glow in the sunlight, and rich brunettes woven with caramel warmth. We rounded up the spring/summer hair color trends showing up all over Long Island salon feeds for this week’s LI Beauty Scene newsletter. ICYMI, the full article is now live on prettylocal.com. Link in bio. Cover: @hair.byhim , @bocusalonandspa , Commack Vanilla blonde: @styledby_sammiejay , @ampersandateliersalon , Farmingdale Soft copper: @hairbyangelaalberici , @hairdreams.ny , St. James Hair color | Long Island Salon | spring trends

Skin Cancer Awareness Month reminder: your skin checks should not stop at your arms and legs. Melanoma can also show up on the hands, fingers, and even under the nails, areas that are often overlooked. Pay attention to dark streaks under the nail, spots that are changing, or anything new that does not seem to heal or grow out normally. Early detection truly matters. Check out @prettylocal.li new article where I give my expertise on mani's and melanoma. Full article is linked in my bio. @kbdemaio #Skincaretips #SkinCancerAwareness #MelanomaAwareness #SkinChecks #dermatology

From today’s LI Beauty Scene X Herald newsletter: Makeup artist Erica Taylor went from filming makeup tutorials in her Long Island bedroom during the pandemic to building one of the most recognizable beauty platforms online—all by teaching women how to do their makeup in a way that makes sense for real life, changing skin, and changing features. Now, the makeup pro and creator launched her first book, The Magic of Makeup, and new products with Doll 10 Beauty. Read up on @ericataylor2347 ’s new chapter on prettylocal.com✨ Link in bio 📷 @solqa.media

Beauty Live with @prettylocal.li What’s worth the hype when it comes to beauty products Krista gets to test lots of products as a beauty editor and she understands the science behind the technologies We cover pale skin tans Wrinkles Skin redness Acne And even @liquidluxury_aesthetics XERF Thanks for everyone who joined us live. And if you have questions drop them below ⬇️

This is a different kind of Mani Monday. Because it’s also Melanoma Monday, the first Monday of Skin Cancer Awareness Month. Melanoma can show up on the hands, feet, and under nails—areas people don’t always think to check. Acral melanoma (ALM) is rare (about 1–3% of cases), but it’s more likely to be diagnosed later because of that. As Kavita Mariwalla, MD, president of @asdsskinmd and Pretty Local Pro Advisory Board Member points out, melanoma can develop on the soles of the feet—and most people simply aren’t looking there. For clients: Take a moment to look at your natural nails and skin when the polish is removed. For pros: You’re seeing these details up close, regularly. That quick “you may want to have that checked” conversation can be life-saving. For more details, check out the full story on prettylocal.com. Link in bio.

Pretty Local Columbus with celebrity makeup artist Ashlee Glazer From Long Island to Columbus, celebrity makeup artist and Pretty Local Pro Advisory Board Member Ashlee Glazer is proving great glam isn’t tied to a zip code. Now based in Ohio, she’s heading back to New York tonight to cover the Met Gala live as a guest beauty commentator on NBC’s NY Live (7:30PM 👀). Before stepping out to cover one of fashion’s biggest stages, she let Pretty Local in on her full prep, spotlighting the Columbus pros who got her camera-ready (and Long Island’s @karmabeautystudio ). And that’s exactly why this matters: incredible beauty talent exists everywhere, and we’re on a mission to highlight it city by city. Tune in tonight and click link in bio for her full Met Gala prep diary. ✨

Not just a social media trend! These are beauty horror stories I hear all the time. And exactly why Pretty Local exists. Discover. Explore. Next Door - prettylocal.com

Been playing dress-up a lot lately. Yesterday looked like this: Fouquet’s for a celeb interview for the Strategist → Halo for Lancôme Absolue Longevity MD (with new ambassadors Demi Moore and Zoe Saldana) → Aspire at One World Trade Center for a gala dining experience. Somewhere in between: a lifetime’s worth of red light therapy, beautiful views from the top floor (that didn’t photograph well), catching up with beauty friends old and new, and a reminder of how glamorous the beauty industry can be. ❤️ And a local plug: Shout out to my friend @elyse.boutique , who knew I was I pressed for time (when am I not?) and met me at a nail salon to show me necklace options. Tough choice but I went with this stunning unpolished garnet necklace with a rustic Polki diamond. This is shopping local at its finest!

I’ve been a busy bee this week, but I won’t make you wait until Monday for more Long Island nails. The latest buzz in nail art: bees! (OK, I’m done with the puns) These spring sets by: @cassprostudios , Oakdale @kmiinails , Freeport @nailz_bybella , Merrick 🐝🌸

Miss Long Island 2026 Meet Geanna Koulouris, Miss Long Island 2026 and a Bethpage native who’s been in the pageant world since her first competition in 2017. A special education teacher by day, she’s using her platform EmpowerEd to help students build confidence and find their voice—on and off the stage. We caught up with Geanna about her journey, her go-to Long Island beauty spots, and the products she swears by (swipe for a peek 👀). Read the full story at the link in bio. @geannakoulouris @empoweredwithgeanna 📷: @jessiepalumbo