Cheryl Willberg

Great minds think alike - collective minds succeed TOGETHER! 🏆 Honoured to be named one of Business Elite’s Top 40 Under 40 - alongside 39 other Life Athletes committed to showing up, making impact, and pushing limits in their own lanes. Grateful to be recognized not just for what we build, but for how we lead - with purpose, positivity, and people at the very core of it all. 💕 Let’s keep raising the bar, TOGETHER. #lifeathlete #top40under40 #cityshred #mindset #community

LIFE ATHLETES 🏆 A huge shout out to our community of Life Athletes. This year has been a whole vibe, and we’re excited to keep the energy flowing with an EPIC 2025 event lineup. Make sure to sign up to our mailing list to get our updates on events, promotions, giveways and more - see link in bio. See you on The Turf. 💚 #CITYSHRED #LIFEATHLETE #SHREDLIMITEDBELIEFS #ONECOMMUNITY

IRONMAN GULF COAST 70.3 🧠⚡️💕 T - 1 1/2 days 🥰 Work is done. Heart is full. Legs are up. 💃🏼 I’M READY 💕💕💕 Funny enough, I hesitated before putting that out into the universe… because who isn’t scared of failure sometimes? But this is my reminder to myself — and maybe to you too: Mindset isn’t magic. It doesn’t replace preparation, hard work, or realistic goals. But it does amplify what you’re capable of. ✨ There is not a single champion on this planet who walks into their biggest moments already defeated in their mind. Why go into a race, an interview, or any opportunity already believing you can’t do it? What if you can? What if it goes better than you imagined? What if you surprise yourself? 💭⚡️ The work is done now. Time to trust it. 💕 So much love to all my people who have lifted me up throughout this journey — the ones who trained with me and alongside me, brushed my hair when I couldn’t, and wiped my tears through both sadness and immense joy. On Saturday, one of my goals is simply to reflect on how far I’ve come. Oh and to crush it. 🤷🏼‍♀️ No pain cave, BB… only gratitude. 💕 #ironman #triathlon #trilife #mindset #selfbelief #cycling #swimbikerun #girlswhoride #athlete #lifeathlete

📣 Testing Ground Series Season Opener on May 23!! DM “Limehouse” or go to link-in-bio for the registration page. You can guess your fitness… or you can test it. The Testing Ground Series is where the work gets honest. ⏱️ Time trial format 📈 Track your progress 🤗 Open to all levels 👏 A supportive, high-vibe environment 🚀 Built for those who want to improve before race season 👑 Earn the Strava segment (KOM/QOM) But this isn’t just about performance. It’s a social opportunity to push yourself alongside a community doing the same—people who show up, put in the work, and elevate each other. After you test yourself, stay for the experience: Post-TT drinks, food, and connection are all part of your registration. Don’t wait for race day, prepare for it. Race season doesn’t start on race day.�It starts here. Join Testing Ground Series Season Opener on May 23.

Swimming isn’t just a sport - it’s a mind-body connection. 🏊‍♀️🧠💕 Everytime you get in the water, you’re learning - how to stay calm, find your rhythm, and trust your breath when things feel uncomfortable…And that’s why I jumped into @swim.miami 🌴🧜🏼‍♀️ This wasn’t about results. It was about showing up. Post-race, I connected with Head Coach Erinne from @fullcirclecoaching to sharpen my open water swim. We met years ago, and it truly was a full circle moment. I still think about her tips she shared back then - and here we were beachside, dialing in technique for this season! 🥰 Learning how to swim as an adult is one of the most humbling experiences, but we’re out here with big goals and surrounded by people who teach me, challenge me and inspire me to keep evolving. ✨🌊 Always a student. This is also physical proof that I can in fact slow down! 🤪😂🤷🏼‍♀️ You can hear her excitement when I do!!! 🥰🥰🥰 Huge thank you Erinne - I will be thinking about your tips at each buoy. Gulf Coast 70.3 T - 12 Days. #swimming #triathlete #swimbikerun #swim #roka #mindset #athlete #miamiswimweek #ironman #ironmantraining

GFNY Miami 🚴‍♀️🥈 Time: 2:02 / 41 km/h 💨 First bike race = success 💅🏽 50% terrified, 100% Cheryl. After three broken bones from a bike crash, throwing myself into a peloton of competitive men and some strong ladies felt like chaos… and yet the biggest thrill. 💕⚡️ No real strategy—just learning to trust my body, my bike, and seeing what these legs could do. Proud of how hard I pushed and how strong I felt. Turns out being the fastest doesn’t always mean winning in this sport—but we’re just getting started. Also… pretty fun showing the boys how tough we are 👊 Wearing my @jelenew_official high-support bib shorts—made for women breaking barriers and chasing big goals. I love all of their products and stand by any brand inspired and built for women. 😘 So thankful for my coaches and my community who always support me, lift me up and love me for the crazy I am! 🤪🙋🏼‍♀️ Up Next: Gulf Coast 70.3 @ironmanamericas 💕 Coach Suzanne Zelazo & Coach @bryan.rusche #gfny #granfondo #girlswhoride #cycling #athlete #selflove #stronggirls #cyclist #cyclinglife

Went to Mallorca. Rode hard. Loved harder. Ready for an epic year doing what I love—grateful for the journey, the growth, and the constant chance to evolve. Two things I’m bringing into 2026 and I urge you to as well: 🧠 Learn to reframe your goals. There’s always a reason to be proud, especially when you’ve put in the work. A perfect day is rare to come by, so micro goals and wins will ensure you always walk away with so much to be proud of. Do not rob yourself from the joy of accomplishing a major goal! 🏆 💕Always bet on yourself. You have to believe to achieve. 🚴‍♂️✨ One month out: Gulf Coast 70.3 🏊‍♀️🚴‍♀️💃🏼💕 #trilife #triathlon #swimbikerun #mallorca #mallorcacycling #goals #selfbelief #girlswhoride

When they ask, “Do you still have it?”… @djlaperle already knows the answer. 🥊⚡️ Built in that gym. Tested every round. Never broke and always leveled up. 🏆 Years later, it’s still the same energy: pressure, discipline, and a little bit of “he might actually try to end me today…or vice versa!” 🤷🏼‍♀️ Such a fun reminder of why I love this sport—and why finding a coach who truly believes in you changes everything. Boxing isn’t just physical, it’s just as mental…making it both an incredible sport and a killer workout. And yeah… the arms are just a bonus 💅 #athlete #femaleathlete #femaleboxer #fitnessgirl #workout #strong

If you want to go fast, go alone. If you want to go far, go together. If you want both—go to Mallorca 🇪🇸🚵🏼‍♀️ Epic climbs, endless descents, and roads that make you feel alive. This is what riding dreams are made of. 🩷 Came home with a full heart, strong legs, and race season fast approaching. ⚡️⚡️⚡️ Grateful every day for @taranortontraining —for the belief, the push, and the constant inspiration. My post-crash comeback wouldn’t be what it is without TNT, and I’ll never stop being thankful for that. I’ve truly won the epic human lottery. 🤑🤑🤑 💃🏼 Wearing my NEW favourite High-Support Bib Shorts from @jelenew_official —made for women who ride and break barriers. Say less. 🤍💅🏽 #girlswhoride #mallorca #cycling #athlete #womeninsport #bikelife #triathlete

We asked you to nominate the Life Athletes in your world… and you showed up in the most powerful way. ❤️ We received hundreds of nominations - stories of resilience, consistency, courage, and people choosing to show up for themselves and others every single day. And that’s exactly what a Life Athlete is. It’s not always the podium. It’s not always the comeback story. Sometimes, it’s simply the decision to begin. To keep going when motivation isn’t there. To honour where you’re at on your journey. We’ve officially selected and reached out to our Top 20 finalists—but the truth is, every single person nominated is worthy of recognition, celebration, and an award in their own right. 🏆 Because here, 100% effort is 100% effort—and it looks different on every body. This community is built on positive connection, support, and showing up as you are. 💕⚡️ Thank you for believing in this movement. Thank you for seeing each other and yourselves. And thank you for reminding us what it truly means to be a Life Athlete. Get ready to vote for our Top 5 Life Athletes. Voting will begin Thursday, March 26th. 🔥 #LifeAthlete #LifeAthleteAwards #AthleteMindset #Community #SelfLove

Where’s my ladies at? 💃🏼 Happy International Women’s Day to all the amazing women out there! 💖 This isn’t just today, it’s every day. Let’s keep breaking barriers, lifting each other up, cheering each other on, and remembering—there is no ceiling. 🙅🏼‍♀️ We simply get further together, and there’s room for all of us to win! 🏆🏆🏆🏆🏆 #wonensday #iwd #femaleathlete #lifeathlete #community #women #womeninsport #strongwomen

@patagonmanxtri in 276 👹 Light, breezy, totally casual 😌🌊🏔️🚴‍♀️ Just a relaxed morning where you jump off a boat into a glacier-fed fjord, bike through the Andes, and jog a casual mountain marathon with 1000m of elevation. Huge thanks to Coach @bryan.rusche & @iialina for convincing me to sign up for a full Ironman… and then deciding this should be the debut 🤷🏼‍♀️😂 What’s the saying? Friends who cry together on a ferry before jumping into freezing water… stay crazy together. Let’s roll 👹 #traininsane #patagonman #triathlon #lifeathlete #adventure #adventureracing #lifestyle #swimbikerun #travel