FACULTY HIGHLIGHT | ANDREW HOLDER / THE LADG
Visage Brut | Coachella Valley Music and Arts Festival, 2026
Andrew Holder, chair of Graduate Architecture, Landscape, and Urban Design at Pratt Institute, recently completed an installation at
@coachella .
A soaring steel totem animated by a stack of subtly anthropomorphic “characters,” “Visage Brut” reimagines the logic and mythology of a totem pole through the language of contemporary construction. Designed by
@the_ladg (The Los Angeles Design Group), the tower is composed of modular boxes — each one folded, rolled, cut, or warped just short of losing its structural integrity. The result is a vertical procession of hybrid geometries that both perform the physical labor of holding up the weight above and project an uncanny, almost figurative presence.
Born from an experimental collaboration with software-assisted steel fabricator
@studio.construction , the installation transforms an industrial material used in retail construction into an expressive form. Its mesh and selectively skinned surfaces shift from sculptural mass to filigreed lattice as light changes, and nighttime illumination animates its dual nature. Encountered as both landmark and invitation, “Visage Brut” offers shaded niches, intricate surfaces, and a layered legibility that encourages festivalgoers to slow down and look closely.
Project Team
Design:
@andrewjamesholder &
@freyinbe
The Los Angeles Design Group
Fabrication Computation:
Scott Mitchell
Stud-IO Computational Construction
Engineering:
Anthony Trgovcich
John A. Martin & Associates
Fabrication:
Craig Couch
KHS&S
#PrattGALAUD #PrattFaculty #TheLADG #Coachella #AndrewHolder