Founded in 2008, Positive Feedback is a boutique publicity and creative agency working at the intersection of music, culture, and brand.
With a tight-knit team of publicists, producers and strategists, we build long-term, global campaigns across press, radio, TV and digital — always tailored, always true to the artist.
We believe in a bespoke approach: aligning strategy with identity, and securing meaningful coverage that cuts through the noise.
Visual storytelling and creative alignment sit at the heart of what we do, deepening the strategic offering across our PR and radio campaigns.
With experience spanning editorial, fashion and brand partnerships, we act as creative cupid — bringing together artists, stylists, photographers and brands across music, tech, fashion and lifestyle.
Every project is shaped by a long-term strategy designed to build the artist’s brand and unlock opportunities for authentic, commercially aligned partnerships.
Driven by the need for striking, story-led visuals to bolster PR and brand partnerships, our Creative Production arm brings an artist’s vision to life through carefully considered image creation for press, campaigns, and social media.
We conceptualise, produce, and manage shoots both locally and internationally, with a focus on strategic brand alignment and placement across key local and global media titles.
Our Creative Production team also places heavy focus on events and activations, strategically connecting artists, brands, industry and community. From conception and ideation, to planning and execution, we ground client campaigns in the real world, opening up opportunities for networking, engagement and celebration.
“Her music calls to mind the corrugated production, spooky visuals and ASMR vocals of early Billie Eilish; the bleak poetics of Ethel Cain; the rumble and drama of Halsey’s work with Trent Reznor and Atticus Ross. There are echoes of Fiona Apple’s righteous piano-pop, too. But @sofia_isella is uniquely focused in her desire to confront taboo or divisive subjects head-on” - @nytimes
Welcome to the world ‘something is a shell .’ - the new EP from @sofia_isella — the unsettling feminist artist bringing alternative art rock into a contemporary pop landscape. Here, she channels a visceral, unflinching vision of feminist hyper-realism, bringing listeners into a world where the horror and complexity of womanhood are laid bare. Blending her love of pop with the raw edge of industrial influences, the project moves between cool detachment and emotional detonation, often within the same song.
Sofia bends our minds, challenges our capacities and stretches our hearts, using her music as a vehicle to expose, interrogate, and reclaim power. It’s a privilege to help share her work 💕
@thejunglegiants are back with “A Moment Like That” — another arrow in the quiver that is their forthcoming album Experiencing Feelings of Joy, released next month.
This one is an old school Balearic tinged banger, complete with a euphoric chorus and an electro rave up unlike any other. TJG may be Australian indie-pop royalty but they continue to evolve and continue to surprise us.
Even though it’s a surefire dance floor staple in waiting, its origins were born out of frontman Sam Hales’ processing of a particularly turbulent part of his life.
Utilising The Artist’s Way, envisioning joy and excitement on the other side of it, it’s Sam backing myself, being himself myself again and feeling confident 💕
Their national tour kicks off this June, joined by @tear.drive and @thetullamarines - seeya on the d floor x
Acclaimed futurists @thedeepfaith are no stranger to sharing stages with icons, including @andre3000@genesisowusu@itsthedare@theavalanches
Currently the boundary pushing duo are on tour with @sebastientellier across France and they’ve documented the journey for one of our fave publications, @fuuuckingyoung 🍸
Their new single “don’t know who my friends are” is another example of the genre-defying music the pair have become renowned for. It’s spiritual dance music baby… a bit rave, a bit classical, sometimes theatrical but always anchored by their love of melody and pop hooks.
Head to fuckingyoung.es for the full run down of @spencernotspencer ‘s passion for Liza Minelli (who can blame him) and @danial__danial__danial ‘s musings on trains through the countryside. Wholesome 💕
Off the back of a @bbcradio1 Hottest Record, we welcome sibling overachievers @wasiaproject to the family.
Their new single ‘2515’ is a rave-inspired, cinematic offering and proves why they’ve been championed by everyone from @voguemagazine to @nmemagazine@npr@rollingstone as well as supporting @laufey on her US tour.
You may also recognise Will Gao’s face from his role as Tao Xu in Netflix series @heartstopper . In Wasia Project he is joined by his sister Olivia as the classically trained duo celebrate their mixed British-Asian heritage and continue to prove that it’s possible to do it all.
Happy day of birth to @courtneybarnett ‘s fourth album Creature of Habit. A decisive new chapter for the Grammy nominated songwriter: this record is bold, emotionally resonant and explores the central question: how to get out of your own way so you can truly feel your life. 🌀
Written in the wake of a relocation from Australia to Los Angeles and the closure of her long-running label Milk! Records, Barnett was grappling with changes that put the future of both her life and career in question. Rather than internalizing those feelings, she decided to bring all this swirling confusion directly into the recording process.
With collaborations and features from some of her long time friends including @waxa_katie@floatingpoints@steezmeez and @flea333 this record was born during her time at Joshua Tree - where she learned how to slow down and how to make noise again.
@babycool.music shimmy’s into her new era with ‘Everything’ — a hazy, hypnotic first taste of her new album Infinity Baby (out June 5) via @greenwayrecords and @badvibesuk
You may know Grace Cuell as co-frontwomen of Brisbane psych outfit @nicebiscuitband — a project that’s quietly built a cult following on swirling guitars, dual vocals and immersive live shows.
Since stepping out solo, @babycool.music has carved her own lane, sharing stages with the likes of @thebaberainbow , @kinggizzard , @allahlas + @blonderedheadofficial
Now, ‘Everything’ feels like a shift. Still dreamy, still transportive — but more grounded, more deliberate. A kind of soft-focus existentialism: searching for meaning, questioning everything, landing (briefly) somewhere real.
Infinity Baby traces those cycles — desire, devotion, doubt — the patterns we inherit and the ones we choose to keep.
A new era, in more ways than one. 🌀
