For a century, New Era Cap Company
@neweracapstyle has defined sports headwear—and today stands alone as the only brand with exclusive on-field, sideline, and on-court rights across the NFL, MLB, and NBA. That legacy deserves a gorgeous flagship store — and we're in the final stretch of making it happen at 300 Lafayette Street, NYC.
This is what the last push looks like.
Contractors and electricians are working around the clock to get everything installed during the limited time that lifts and scaffolding are available. Sometimes this means that the lights get installed on their tracks, 12' up, without our supervision, and spotlights get mixed in with floodlights. As you can see in the first photo, they are hard to tell apart --you have to have a really keen eye for the optics to spot the difference. In this case we even went back to the manufacturer
@coronetled so they could show us what to look for.
Another challenge is having to aim at shelves that haven’t been installed yet. Our geometric visualization skills are invaluable here.
Update: just opened! Come pick out some hats for yourself!
Architect:
@tpgarchitecture
#baseballcaps #retaillighting #architecturallighting #womeninlighting #lightingdesigner