Perri Runion

On November 12th, I got the call that my father had fallen and was being taken to the hospital. That call brought me home, and eventually into one of the most heartbreaking, meaningful, and life-changing chapters of my life: stepping into a caretaker role alongside my mother until his passing on January 5th. I have been resisting making this post. Maybe because sharing it makes it all feel even more real. But I also know this is part of my process, slowly finding my way back to sharing again. When it came time to write my father’s memorial speech, the words flowed through me. Since then, I’ve struggled to find words at all, or maybe just where to begin. So this is part of my grief journey, sharing what I feel are the best words I could ever find…the speech I wrote for his memorial. My hope is that something in this post speaks to you, stays with you, and encourages you to use your voice while you still can. For love. For connection. For truth. Thank you to everyone who reached out with love and support throughout those months. Your messages, prayers, check-ins, and care meant more than I can ever fully express. And @kevinbperron , thank you will never be enough. Having you by my side through the most tender and painful moments of my life is something I will never take for granted. The way you showed up, helped, held space, made us laugh, stayed steady, and loved my family through it all is something I will forever bow to you for. I know it brought my dad peace having you there, and knowing I was loved and held by someone with such a good heart. And Dad, I know you’re still here. I see you in the eagle soaring high and free. I feel you in the whispers of the wind, reminding me that love doesn’t leave. It changes form. I’ll keep looking for you. And I’ll keep trying to use my voice in all the ways that matter. Just like you taught me. 🤍🦅🤍 #griefjourney #loveneverdies #loveyoudad

@armadaskis team movie ORNADA officially dropped on YouTube today — and you don’t wanna miss it! 👽🛸 In honor of the drop, here are a few of my favorite BTS snaps from @mammothunbound last spring when I got to tag along with @kevinbperron for the team shoot. It was such a treat to witness even just a slice of the hard work that went into creating this film — the time, effort, and dedication from everyone involved to bring the vision to life. Go give the full film a watch and prepare to be blown away by the talent on this team, both on screen and behind the scenes. Much appreciation to the whole crew for the hospitality and letting me hang behind the lens 🙏🏻

The grief of seeing what can’t be unseen 😮‍💨📝 #collectivegrief #sharedhumanity #speaktruthtopower #humanityfirst #spokenword

Last year, I had the honor of joining a group of powerhouse women on the Rhode Island coast for the V3 Leadership Experience with one of my favorite humans and an incredible coach, @michelle.claffey . What unfolded was more than a retreat — it was a true immersion. Voices, visions, and vulnerabilities came together in ways that felt alive, honest, and deeply real. We shared stories that cracked us open, meals that nourished us, laughter that softened us, and sunrise reflections that reminded us of the beauty in simply being. I had the privilege of guiding the closing workshop, blending film and voice — inviting each woman to step into her truth and allow herself to be witnessed through film. The honesty and courage in that circle left an imprint I still carry. This October, I am grateful to return to V3 — this time as a co-facilitator alongside Michelle. Michelle has such a gift for holding space with wisdom and love, guiding women to step fully into their presence and power. To join her in co-creating this experience, bringing my own passion for creativity, intuition, and play, feels both humbling and exciting 💫 Even more special, this year we gather October 20–23 on the Isle of Palms in Charleston, South Carolina — the land of my roots. The Carolina shoreline in the fall holds its own special magic. The salt air, the rhythm of the tides, the spaciousness of sky and sea. A place that has shaped me, and now a place I cannot wait to share. If you’ve been craving space to pause, to reconnect, and to step more boldly into your leadership and calling, we would be honored to have you. Link in bio to learn more 🔗 📸’s by the wonderful @amylanephotography23 , from my favorite morning at last year’s retreat 🌞🌊

Holy whirlwind, what a year it has been. Last fall, my health unraveled in ways I could not make sense of. I got sick with something I still cannot name, and it set off a flare-up of the chronic conditions I’ve carried since my concussions. What I thought would be a brief pause stretched into months of fatigue, head pressure, dizziness, and nausea. Winter slipped by while I struggled just to find my footing. It was humbling, frustrating, and exhausting. Meanwhile, my business grew. Partnerships expanded in aligned directions. Even when it was all I could manage, my work was an anchor. Supporting brands and entrepreneurs doing good in the world gave me meaning when everything else felt shaky. That purpose became its own kind of resilience. Just as I began to feel steady again, I got the news of Twon’s passing. Grieving him was also grieving an era of life that shaped me. At his memorial, a paddle out and community gathering, I felt both the ache of loss and the blessing of being surrounded by those I love who have marked my life so profoundly. Leaving the gathering, we received news that my dad fell and broke his hip. Weeks of hospital visits followed, layered between work calls and my own fragile capacity. The uncertainty of his future weighed heavy. It was then I had to make one of the hardest choices: pausing partnerships. The fear of losing opportunities was loud, but my body made it clear it could not carry on at the same pace. Choosing healing over performance was tough but necessary. In that pause, I learned true partnership extends beyond productivity. It honors humanity first. Resilience is not avoiding hardship. It is staying present inside it. Showing up even when it asks you to move slower. Honoring limits you wish you didn’t have. Choosing faith when ease is nowhere to be found. This has been a year of polarity, but also of profound growth. I’m grateful for the people who carried me through, for clients who offered grace and understanding, for @kevinbperron who has been my rock, and for the resilience still being shaped in me. Here’s to the journey in all it’s phases, trusting each one is for our greatest good 💫 #onlyhuman #resilience

I was 15, sitting in a salon getting my hair done for prom, when my mom walked in halfway through and said, “I think I’ve got you a job.” Still in the robe, hair half-done, I left with her and walked into our local surf shop to meet the owners. I had no idea then how much that moment would change the course of my life. @surftheearthpi became more than a job—it became a second home. A place that gave me belonging, chosen family, and a deep love for community. And one of the people who made that place what it was… was Antwoine. Finding out he’s passed has felt like a gut punch. He was like a little brother to me. And with this loss comes an aching grief, a quiet questioning: Did I do enough? Did he know how much he meant to us? Antwonie was always at the beach. He showed up with this bright, magnetic energy that made everyone feel like they belonged. We taught surf camps together, shared so many waves, and crammed way too many of us into a tiny condo in Hatteras chasing perfect days. Since I couldn’t make it home for the paddle out, I did the only thing I knew to do. I paddled out here. Just me and the water. And even though it wasn’t the ocean, I felt him. A quiet, powerful reassurance that he’s okay. That his soul is free. Antwoine was someone who made the ocean feel more alive just by being in it and there’s no doubt Pawleys Island won’t be the same. I’m heartbroken that I won’t be walking up to the beach access and see his big smiling face. That there won’t be one more session, one more set. Let this be a reminder: check in, stay close, reach out, be that someone. Twon, this one’s for you. Thank you for being such a light. I hope you’re out there catching the longest ride of your life. 🕊️💙

I haven’t felt pulled to post here in awhile. Not because I’ve disappeared or disconnected—but because I’ve been reconnecting in ways that don’t need to be seen. I’ve been in the work. In the relationships. In the real conversations. And for me, that’s where the aliveness is. There was a time when social media felt like a place for genuine exchange—a place to build relationships, not just reputations. But slowly, it started to shift. It became noisier. More curated. More performative. And I realized: I was never here to perform. I want to participate. I want to co-create, collaborate, connect—in real time, with real people, doing real work. So I gave myself permission to step back. No pressure to post. No need to explain. Just space to recalibrate. To choose depth over visibility. To prioritize the integrity of my work and well-being over the constant demand to be “seen.” I’ve been in creation mode, fully immersed in the projects and people I feel aligned with—and I am so, so grateful for that. The work has been beautiful, challenging, inspiring. It’s reminded me of what I’m here for: not to chase the algorithm, but to serve real humans, in real ways. Because here’s the truth: We weren’t made for 24/7 digital connection. We were made for rhythm. For rest. For sitting side by side and building things that last. We were made to belong to each other—not to a platform. So with that, I’m still here. Creating, collaborating, and leading in a way that feels honest and human. And I’m slowly reemerging—not for the sake of staying visible, but to stay in right relationship with this space, my people, and those I’m here to serve. Here’s to making this space more human. Less performative. More relational. Rooted in purpose—not just presence. Here’s to remembering why we showed up here in the first place. 💚 📸 @kevinbperron

Road trip to Mammoth w/ the girls! I brought a drone and a @gopro cause we didn’t have much room. Had a blast documenting the camp - snowboard mission! This was also my first time to @mammothmountain , and wow! Thanks to @katie.lazzari and @perrirunion for your patience, and pull overs to let me fly the 🚁!

Perri embodies kindness and resilience. Connecting with her and hearing her story was truly inspiring. From overcoming a traumatic brain injury to navigating her fears while pursuing a carefree life, her journey is remarkable. Her father’s stroke, which took away his ability to communicate with his voice, drives Perri to share her own story. She reminds us that we never know when we might lose the chance to connect and share our experiences. This episode highlights the importance of speaking up, sharing your truth, and embracing the journey of self-growth. Episode link in bio 🫶

Balancing fear with the desire to live a carefree life with @perrirunion 🫶 Episode comes out tomorrow :)

Be all of yourself. The messy. The ugly. The weird. The deep. Shutting off pieces of yourself never serves anyone 🫶 So excited for this week’s episode with @perrirunion ! Episode comes out Thursday!

ITS LIVE! Checkout the full “Be Happy” film online. Link in bio. Please share with anyone who this message might resonate with. I am proud to present this passion project to the world. THANK you from the bottom of my heart to everyone who supported along the way. Namely @kevinbperron and @perrirunion for helping bring this vision to life. This film could not have been made without you. And to @nextadventure who has stood by my message and provided a safe place to speak my mind, thank you. Now let’s go snowboarding! @nichesnowboards @buffofficial @zealoptics @prethelmets #behappyfilm #online #linkinbio #genderequality #callout #letschangetheworld