Pascal Kaegi

large-scale typesetting for 𝓽𝓻𝓪𝓬𝓮__𝓵𝓮𝓼𝓼 by Izidora I LETHE. 𝓽𝓻𝓪𝓬𝓮__𝓵𝓮𝓼𝓼 is a site-specific conceptual exhibition, spanning through the entire Building of the Löwenbräukunst 270 complex — from the entrance hall to the third-floor stairwell. vivid orange “wall-glows” applied in earthy hues mark dust-prone spots, combined with 18 monotypes on mirrored silverpaper, installed along the walls. A dissonant seven-minute sound piece “disunified ensemble” echoes hourly, and mirrored cursive texts on the glass facade reflect viewers in poetic recipes. organized by Edition VFO, curated by David Khalat. On view until July 1, 2026. thanks @lethe__i for another mission assignment<3 photo credit: Bernhard Strauss @editionvfo @lowenbraukunst.zurich

BA Diploma Project: MEGALOTOPIA [1/3] @vc.zhdk @zhdk_design Megalotopia draws up a masterplan for a tourism utopia that aims to solve the global tourism problem. Based on an analysis of the global tourism economy, arises a grotesque-speculative vision for a better world that promises a liberating solution to the issue at hand. Within the realm of dystopian fiction, Megalotopia became a media-critical project of Ballardian qualities which comments on consumerism, control, cultural homogenization and the values of neoliberal economic structures.  Revolving around a grand “pitch” presentation two main companion assets physicalize this grotesque vision. One example is the “Handout,” a 540-page book containing the complete analysis as well as the visualization of the project itself. The handout appearing in the form of a hefty hardcover publication sporting a silver cover and an overwhelming amount of content, acts as a symbol of the monumental/megalomaniacal quality of the envisioned masterplan. Printed and bound by: @ausdruck_berlin Papers used: Arctic Volume White, Maxigloss Typefaces: Selecta, Signs by @maxitype Mentored by: Matthias Michel and @infinityvoegeli Special Thanks to @abdel369_ozelot for the visualization and AI expertise #graphicdesign #editorialdesign #typedesign #typography #visualcommunication

BA Diploma Project: MEGALOTOPIA [2/3] @vc.zhdk @zhdk_design Megalotopia draws up a masterplan for a tourism utopia that aims to solve the global tourism problem. Based on an analysis of the global tourism economy, arises a grotesque-speculative vision for a better world that promises a liberating solution to the issue at hand. Within the realm of dystopian fiction, Megalotopia became a media-critical project of Ballardian qualities which comments on consumerism, control, cultural homogenization and the values of neoliberal economic structures. The “Handout” is divided into two parts: the analysis of the tourism economy, with its needs as well as its problems, and the visualization of the masterplan. The analysis is heavily based on visuality as well as on statistical data that is tailored (manipulated) to strengthen the legitimacy of the project. The analysis part is quite clinical in its design, emphasizing on visual impact and highlighting the key parts of the arguments which guides the readers interpretation heavily.  The second part takes its design cues from keynote presentations and plays with bold typography and cinematic visuals. This new world is built in front of the readers eyes, and next to the key features of the island, the organization and business model are showcased to maximum capacity. Within its radical form, the project can be read as dystopian as well as utopian depending on the reader's views on technological and economic advancements. Thus it acts as one all encompassing comment on various societal, cultural and political topics.  Printed and bound by: @ausdruck_berlin Papers used: Arctic Volume White & Maxigloss Typefaces: Selecta & Signs by @maxitype_com Mentored by: Matthias Michel and @infinityvoegeli Special Thanks to @abdel369_ozelot , for the visualization and AI expertise, and everyone else involved. #graphicdesign #editorialdesign #typedesign #typography #visualcommunication

BA Diploma Project: MEGALOTOPIA [3/3] @vc.zhdk @zhdk_design Megalotopia draws up a masterplan for a tourism utopia that aims to solve the global tourism problem. Based on an analysis of the global tourism economy, arises a grotesque-speculative vision for a better world that promises a liberating solution to the issue at hand. Within the realm of dystopian fiction, Megalotopia became a media-critical project of Ballardian qualities which comments on consumerism, control, cultural homogenization and the values of neoliberal economic structures.  As a second companion asset, the promotional film acts in a more public-facing role. It showcases the project's promise for a better world in a bold and cinematic way, borrowing heavily from Hollywood blockbuster aesthetics and classic TV commercial dramaturgy. The grandiose display of the features and attractions goes hand in hand with a narcissistic, self-congratulatory undertone that, once more, emphasizes the eerie quality of grand ventures like this.  Through a specific AI text-to-image (and image-to-video) workflow, the look and feel of the generated visuals tries to hover right in between “realistic” architecture visualization and fantastical imagery trying to capture the sweet spot of uncanniness that is the main through line of this project. The use of AI in this project is not about the possibilities of AI or its downsides but more of a conceptual connection between theory and design practice—the greatest hits of tourism assemble themselves into the ultimate simulacrum and through this technology become, in my opinion, a prime example of the Baudrillardian hyperreal. Used AI Tools: Stable Diffusion (Flux_1-dev), OpenAI ChatGPT, Runway Gen-4, TopazLabs Gigapixel Mentored by: Matthias Michel and @infinityvoegeli Special Thanks to @abdel369_ozelot for the visualization and AI expertise and everyone else involved #graphicdesign #visualcommunication #hyperreal #ai

"The Garden of Existence" is a didactic path through Simone de Beauvoir's "Pyrrhus and Cineas". It is an attempt to deconstruct and recontextualise complex philosophical writings by directly integrating references, additional material and glossary entries within the text. Done at @vc.zhdk @zhdk_design , mentored by @lea.n.michel and @infinityvoegeli Schweizer Broschur, Fadenheftung 175 pages, 155x221mm Paper: Normaset-Puro 120gsm, 300gsm Typeface: Clarendon Graphic by François Rappo Print: Lukas Zindel @zindeldruck Binding: Christa Wyss @buchbekleidung #editorialdesign #editorial #typesetting #visualcommunication #graphicdesign

Come join me to witness the reveal of the revolution called Megalotopia. My BA diploma project will be on display from June 5th until June 20th at Zurich University of the Arts (Toni-Areal) in room 3.K01 (Hörsaal 1). Opening tomorrow at 5pm. Come by! @vc.zhdk Typeface: Signs @maxitype

Ammit is a serif typeface, originally based on the Fleischmann Antiqua from the 18th century. Not being a revival, Ammit uses the shapes and contrast of the Fleischmann as a base but is influenced by many other typefaces, which turns it into a sort of Frankenstein’s Monster. Named after an Egyptian goddess who wears the legs of a hippopotamus, the body of a lioness, and the head of a crocodile, Ammit is an almost unconscious rendition of research, learning and experimentation in type design.  Currently existing in a regular cut, the typeface is mainly composed for use in running text. Additionally, a stylistic set with pronounced serifs can be used to add more character if needed. Done at @vc.zhdk with @gilianecachin @mariettaeugster @maximage_societe_suisse David Keshavjee hmu if you want to use it!

Photo editorial project on the meaning of everyday objects and a criticial look on how aesthetic theory approaches them. Mentored by: Matthias Bünzli Lea Michel Hansruedi Rohrer  Jonas Vögeli @vc.zhdk Typefaces: Favorit Mono, Diatype by @abcdinamo

New website for Izidora I LETHE (@lethe__i ) The design aims to capture Izidora's multi-faceted artistic practice and translate it into the digital sphere. While remaining clean and straightforward, the site uses gestures, systems and concepts from the artist's body of work to outline and exhibit the individual works. About Izidora I LETHE Izidora l LETHE is a transdisciplinary and conceptual artist. Their practice spans choreography, sculpture and video, accompanied by correspondent drawing and writing processes. Their research-based work aims at expanding or eroding canonical histories and situating the body as epistemological orientation. Thanks for the trust @lethe_i <3<3<3

typeface: morphine mono done @vc.zhdk with @mariettaeugster @gilianecachin @maximage_societe_suisse david keshavjee dominik langloh #typedesign #typeface #hailsatan #666 #electricwizard

signs & symbols madness with @offshore.studio.ch

sunny dreams of iron spades interrupted by programmed slumber rush hour days and folded nights traffic directed by the long dance the grim reaper on an electric scooter reminds me again of the yesterdays of western ways of desperate, strategic plays of conversations with the mirror self trying to quiet the id silence its amplified polyrhythmic hum golden, perfectly soft illusions leave with old wooden legs with marble arms and hearts made of brass with lungs of rust, with minds of cold with trails thick and damp remaining traceable at last so safe travels i tell you one more time marking the ending of the ever lasting delay and as the mind sheds one of many pins the first summer rain reminds me that only the mad are truly free