That’s a wrap on @netapp Converge F27!
Last week was all about strategy, connection, and high-stakes energy. Our team was proud to be on-site and behind the scenes, ensuring every detail was in place so the NetApp global sales teams, engineers, and partners could focus on the road ahead.
Congratulations to the entire NetApp team on a phenomenal event. We are honored to have partnered with you to help set the stage for your team to #UnleashGenius!
#NetAppConverge
#WeAreOpusAgency
#saleskickoff
Happy Global Meetings Industry Day! 🌍✨
The future of events is being rewritten, and our President, Dena Lowery, is right at the center of the conversation.
She joined the Meeting Professionals International broadcast to celebrate #GMID2026 and discuss why face-to-face meetings matter now more than ever.
Alongside a panel of industry leaders, Dena shares her take on how we’re evolving experience design to build the kind of high-energy environments that drive real momentum.
If you want a look at where the industry is heading next, this dialogue is worth the watch.
A huge thanks to our hosts at @caesarsentertainment for setting the stage for this conversation!
👀Watch the full broadcast in our bio.
🎙️Featured Speakers:
Carina Bauer, @imex_group
Kelly Gleeson Smith, Caesars Entertainment
Dena Lowery, Opus Agency
Michael Massari, Caesars Entertainment
Nolan Nichols, Keynote Speaker
Steve O’Malley, @maritz_inc
John Palmisano, Amex GBT Meetings & Events
#WeAreOpusAgency #EventProfs #CaesarsEntertainment #MPI
They say “people make the place,” and Opus Agency After Hours in London was proof. 🎉
There is something special about the event and experiential industry. We design gatherings for a living, but we truly love to gather ourselves. Hosting this alongside London Experience Week was the perfect way to lean into that energy and celebrate the community that makes our industry thrive.
The turnout was incredible, the energy was electric, and the conversations were even better. It was a privilege to host so many peers and partners for a night of pure connection.
Cheers to everyone who made it out!
#WeAreOpusAgency #AfterHours #LXW
That’s TWO finalist nominations for Opus Agency’s clients for the 2026 Ex Awards. 🔥
We’ll be at @eventmarketer #EMS and the Ex Awards Gala to find out if we take gold for Best Use of AI (Meant to Be with @salesforce in Sydney) and Best B-to-B Event for a multi-sensory tech immersion experience that pushed the boundaries of B-to-B engagement.
The #ExAwards recognize the most strategic and creative brand experiences of the year. Proud to be on the list!
See you in Vegas.
#WeAreOpusAgency
A bit of a legendary night, if we do say so ourselves.
During London Experience Week, we took over @theministry.london for ✨ Opus Agency After Hours. ✨
We brought together the leaders, the thinkers, and the makers of the experience economy for a night of connection, conversation, and a few hands-on moments along the way.
Thanks to everyone who joined us for a first look at #OutrunOrdinary in the real world. We’re glad you were a part of it. #WeAreOpusAgency
Ordinary ends here.
You’ve seen it before. The sea of sameness. The safe choices. The predictable playbook. Not us. We’re breaking the pattern and building what’s next.
Outrun Ordinary is our new identity and promise to never settle for “good enough.”
Our new website is live. Explore the thinking, the work, and the experiences designed to Outrun Ordinary. 🔗
#WeAreOpusAgency #outrunordinary
A quiet tension has settled across our industry.
Convention compounds quietly over time. Event formats get inherited from the last program. Designs get pulled from what’s already been proven safe. Experiences get optimized for execution rather than impact. Nobody makes a single wrong decision, but somehow everything ends up looking the same.
The event industry is stuck in a sea of sameness. And we can do better.
Today, we’re launching Outrun Ordinary — our new identity, promise, and challenge to the industry to level up.
Visit our ✨new website ✨and hear from CCO Caryn Mambro and President Dena Lowery on the inspiration behind the brand. Link in bio.
#WeAreOpusAgency #OutrunOrdinary
Growth is the name of the game at Opus Agency, and the energy at HQ was off the charts last week. 📈🙌
We just wrapped up our latest Welcome Week, dedicated to training, connection, and culture.
To our new team members: Thank you for choosing to grow your careers with us. We are thrilled to have your talent in the mix and are ready to Outrun Ordinary together.
#WeAreOpusAgency #WelcomeWeek #NewHires #Training
BIG NEWS! Wave is now part of Opus Agency.
We’ve been building strong momentum across EMEA with our London team. Wave accelerates that, adding serious technical production capability and the ability to go even bigger, faster, and more seamlessly across markets.
This is about meeting the industry where it’s headed. More global, more complex, and more connected than ever.
Together, we’re ready for it. Read more at the link in bio.
#WeAreOpusAgency
How do you map a leadership journey for a global icon? 🍔✨
For the @shakeshack Ops Leadership Summit in San Diego, our goal was to create a purposeful path forward for Shake Shack’s leadership and showcase how they “Set the Standard.”
See how culture and strategy stacked up in our bio.
While AI continues to scale content and efficiency, Dena emphasizes what it can’t replicate—real human connection.
“Events are the antidote. Face-to-face interaction is where brands prove they’re real, where people form identities and find their communities, and where dopamine comes from real connection, not endless scrolling.”
That’s what our President Dena Lowery shared in a recent feature with @cmw_magazine . It’s a grounded reminder that as digital experiences multiply, physical ones carry more emotional weight.
Read the full perspective in our bio.
#WeAreOpusAgency
