Offset Commerce

The independent commerce platform built for fine wine. — Late last year, we rolled out our upgraded platform, Offset Commerce, shaped by 16 years of collaboration with wine’s cultural and business leaders. Since then, we’ve migrated nearly all our 250+ clients, welcomed incredible new wineries and retailers, and accelerated our feature development to continue meeting the needs of our sophisticated clientele. Given the recent acquisitions and consolidation in the wine commerce landscape, we’re more proud than ever to be an independent company. Our commitment to independence allows us to double down on the segments of the industry that fortuitously are full of our favorite wineries, wines, and people–and to continue building features and workflows that embrace wine’s nuances. If you’re a client, our door is always open to feedback. And if you’re curious to test-drive our platform and meet us, don’t hesitate to reach out! 📷 @ivaniannoli

“As a company with only wine production and vineyard staff, we needed a platform that could handle the complexity of wine sales without adding complexity to our day-to-day operations. When comparing solutions, Offset Commerce stood out because they clearly understood the unique challenges of selling wine–from compliance integrations to managing shipping in-house during punch downs and pump overs. The Offset Commerce team feels more like an extension of our own staff than a vendor. They understand wine industry workflows and proactively suggest solutions based on their experience with other wineries. They are constantly evolving and willing to customize the software to handle our unique requests. Most importantly, our members are happier than ever; the interface is clean and intuitive. In an industry where personal relationships matter so much, having technology that enhances rather than hinders those connections is invaluable. Offset gets that, and it shows in every aspect of their platform.” Eric Prahl, Winemaker @rhys_vineyards

At the headlands of the Sonoma Coast, @occidentalwines farms pinot noir that Cate Kistler releases once a year. One allocation window, every January. @offsetcommerce ’s tech and team ensure the window closes cleanly. 🎥 @bylavoie

“Working with Offset Commerce means having an entire team of support. They want your release to be a success just as much as you do, and that level of trust and teamwork means everything to a small winery like ours. Whether you need quick, nitty gritty technical support during an active offering or someone to talk through strategy with you, everyone at Offset Commerce gives you their full attention and is incredibly thoughtful.” Cate Kistler, Winemaker / Owner @occidentalwines

At @kermitlynchwine ’s Berkeley shop the sale has always been secondary to the conversation. Offset’s Point of Sale technology allows the transaction to disappear into the interaction. 🎥 @bylavoie

“It really is a piece of magic in an unexpected place, you don’t expect to see cutting edge point of sale technology in an old world wine shop, but that’s exactly what Offset is able to provide.” Will Meinberg, Retail Manager @kermitlynchwine

Offset Commerce is built on long-term relationships. — Thirteen years ago, before we developed our commerce platform, Offset’s @tysoncaly and @byronjhoffman collaborated on a website for Araujo Estate. This early collaboration planted the seed for a deeper integration of tech and design, and ultimately led to the merging of their respective companies a few years later. When Bart and Daphne Araujo sold their namesake estate and started Accendo Cellars, we continued our collaboration by designing and building them a new website, with their allocations proudly handled by our then-nascent commerce platform. Accendo Cellars, now Accendo “Estate”, is owned by winegrowers, Jack Bittner, Paul Goldbert, and Giancarlo Bettinelli—an ownership transfer rooted in its own long-term relationship, as growers for Accendo Cellars.  Today, we’re proud to continue our partnership with @accendoestate through an updated @offsetbrandstudio website powered by @offsetcommerce . Long-term partnerships with brands (and more importantly, good people) are at the core of what we do, and give our work meaning day to day. We couldn’t be more excited for this new grower-owned chapter of Accendo Estate. Slide 2: Araujo Estate website, 2012
Slide 3: Accendo Cellars website, 2015
Slide 4: Accendo Estate website, October 2025. 📷 @toomanyjimmys

“We chose Offset due to our shared value of offering customers a simple and seamless ordering experience. Over the years they have provided us with exceptional service and powerful tools. Ultimately, they make our job a lot easier.” Sierra Christensen General Manager, @saxumvineyards

@acmefinewines in St. Helena, California is more than a premier fine wine retailer. Founded in 2003, ACME is a beloved institution and one of the great ambassadors and evangelizers for American wine (and so many of our clients!). Their sustained success stems from lasting bonds with loyal customers and winemakers who know and trust ACME will introduce their brand with thoughtfulness and care. When ACME approached us, they struggled with a legacy e-commerce platform that necessitated a large administrative and sales team dedicating countless hours to manual entry across platforms that were not integrated. For ACME, the upshot of all this was frustration, hesitation to grow, and never enough time in the day to put a dent in the mountain of tasks each order, subscription, or allocation required. Today with Offset Commerce, ACME looks much different: • A team of 3 oversees a business that is more profitable AND more enjoyable, with a 3x+ increase in revenue per team member. • 7 day average improvement in time between customer order and shipment receipt. • 95% reduction in time required to process club subscriptions. • 50% reduction in time needed to open and complete and order for a customer. “It used to take me 2 weeks to process our club orders. Now it takes me 4 hours” Liz Murray, ACME Fine Wines “Now we have time for relationships. It’s changed the entire complexion of the business.” Karen Williams, ACME Fine Wines 📷 @emmakcreative

“The Offset Commerce team is always available to assist, providing top-tier customer service whenever there is a question or a desire for added functionality. It is intuitive and easily adoptable by every team member, something rare in the wine-technology space. Clients were reticent about our “big modernization,” but then saw that it was in fact a great simplification and far easier to transact or schedule visits with the winery. The easiest technology integration I’ve overseen in my many years in the wine business.” Lily Mirabelle Freedman, General Manager, @dunnvineyards

A huge congrats to longtime client, @raenwinery , for being the NUMBER ONE WINE on @james.suckling ’s top 100 USA Wines of 2025! 📷 @shotswithmike