emma kruch but just call me emma k

Hi, it’s still me! You may have noticed a username change: the “Morris” in my branding is officially no longer — Emma K Creative is the future. After years of wanting to make this important switch, finally taking the leap has been empowering but also a bit scary from a professional standpoint. You see, “Emma K. Morris” hasn’t been ME (or my name at all) for a long while. It’s the brand I have worked tirelessly to grow from the ground up, but a name I want no energetic ties to and ultimately a reflection of a past life. Over the years, I was told by brand strategists not to take this rebranding risk due to the name recognition I have with the community and national publications, the likely loss in SEO and engagement, the confusion with image credits, and and and…but let me tell you what: I am certain I made the right choice. For me, it’s worth the headache in order to shed past limitations, reclaim my power, and fully emerge into the evolved space I feel I’ve carved out for myself in this industry. Though this decision was more personal than professional, I have ultimately always been more than a photographer — I’m also a creative director, stylist, brand storyteller, and writer, so therefore branding myself as a creative studio makes a lot of sense in the end. This day feels cathartic for me. I want to thank you for reading this and supporting my journey over years, whether you’re a dear friend, a client, or maybe you’ve followed me here on Instagram since the very beginning. I’d be grateful if you’d all help spread the word that you can now just call me by my true name Emma Kruch (pronounced “Kroosh”) or simply “Emma K” for short, and find me here @emmakcreative , + [email protected]. Much love 💕 📷: @carltf

Save the date! INTERSECTION: Photography by Emma Kruch opens Saturday, May 30th from 3-6pm at Carter and Co. Emma Kruch is a Napa Valley-based photographer, stylist, and creative director. Her vibrant, recognizable aesthetic and dynamic visual storytelling has drawn clients ranging from highly-acclaimed restaurants, resorts and wineries to celebrated artists and small businesses. INTERSECTION is a solo photography exhibition that grew out of her desire to share the beauty, process and aftermath, humor, messiness, and above all the joy she finds in everyday life. For more, visit or @emmakcreative INTERSECTION: Photography by Emma Kruch May 30 - July 6, 2026 Opening reception: Saturday, May 30, 3-6 pm Carter and Co 1231 Main Street St. Helena, CA 94574

Flowers for all the moms out there holding it down. So many of these queens in my life that I tagged and tagged until it cut me off. And there’s still more! Celebrating you all today 🤍

That time @jahlala and I escaped to Golden Gate Park to touch grass during the scary part of lockdown.

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

I didn’t have becoming a tea nerd on my bingo card for 2026, but here we are! All thanks to my collaborative work with the amazing @ellyb35 + @susurrusteas 🐝 🫖

Port Costa, CA + surrounding // Shot on Porta 400 film.

Over the next month and a half I’ll be sharing a slow drip of mostly outtakes + behind-the-scenes footage from the many dozens of photoshoot days that went into capturing the visual storytelling for Wineland, a book by @chefcharliepalmer with @mattvillano . Set to be released on @artisan_books on June 16, it’s pages are a celebration of the raw, authentic beauty of Sonoma County and some of its most iconic artisans, makers, vintners, chefs + farmers. More than a year and a half ago, I spent the morning documenting @hogislandoysterco founders John Finger and Terry Sawyer at work in the Bay (I’m looking very fashionable in my hip waders). This easily lands on my top five list for favorite shoots of all-time. Special thanks to @rembean for capturing such a special behind-the-scenes moment!

We harvest honey the old way, slowly and by hand. Our honey isn’t spun at high speeds in metal drums, and it isn’t heated so it flows faster. It isn’t pushed through filters to make it perfectly clear and uniform. Most of our honey comes out of the hive exactly the way the bees stored it: thick, heavy, and full of pollen. Real honey is messy like that. It carries the landscape with it—the flowers, the seasons, and the tiny grains of pollen that tell the story of where the bees have been. We cut comb, press honey, and render wax gently. Sometimes it takes an entire day to process what a large operation could do in an hour. But the trade-off is something we care deeply about. The honey never touches heated machinery. It never loses its pollen. It never gets standardized into something anonymous. Each harvest tastes a little different because the land is different every season. That’s not inefficiency. That’s the point. If that means we’ll never produce honey by the ton, we’re perfectly okay with that. Bees don’t rush, and neither do we. 📷 @emmakcreative #honey #bees #rawhoney #beekeeping #beekeepers

Snapped from my bed at @1hotel.sanfrancisco just before Karl The Fog engulfed the Bay Bridge 🌫️

Zuni Café, San Francisco. Shot on Portra 400 film.

Spring things in bloom in and around the vineyard, shot for @donumestate .