Offset Commerce

Frames from some new work for @offsetcommerce featuring celebrated winemaker @catekistler and her internationally acclaimed @occidentalwines . I will never complain when a job takes me out to the furthest edges and coastal hilltops of West County, Sonoma. In fact, consider this an invite for more. Huge thank you to Cate and @byronjhoffman for the collaboration on this! Director / DoP: 👨🏻 Client: @offsetcommerce Production + Post Production: @grndwrk.studio

Offset Commerce is built on long-term relationships. — Thirteen years ago, before we developed our commerce platform, Offset’s @tysoncaly and @byronjhoffman collaborated on a website for Araujo Estate. This early collaboration planted the seed for a deeper integration of tech and design, and ultimately led to the merging of their respective companies a few years later. When Bart and Daphne Araujo sold their namesake estate and started Accendo Cellars, we continued our collaboration by designing and building them a new website, with their allocations proudly handled by our then-nascent commerce platform. Accendo Cellars, now Accendo “Estate”, is owned by winegrowers, Jack Bittner, Paul Goldbert, and Giancarlo Bettinelli—an ownership transfer rooted in its own long-term relationship, as growers for Accendo Cellars.  Today, we’re proud to continue our partnership with @accendoestate through an updated @offsetbrandstudio website powered by @offsetcommerce . Long-term partnerships with brands (and more importantly, good people) are at the core of what we do, and give our work meaning day to day. We couldn’t be more excited for this new grower-owned chapter of Accendo Estate. Slide 2: Araujo Estate website, 2012
Slide 3: Accendo Cellars website, 2015
Slide 4: Accendo Estate website, October 2025. 📷 @toomanyjimmys

A huge congrats to longtime client, @raenwinery , for being the NUMBER ONE WINE on @james.suckling ’s top 100 USA Wines of 2025! 📷 @shotswithmike

#offsetnapa