A storefront that expresses what the city is feeling.
'Hues of the Moment' is one of the interactive installations we designed for
@birlaopus ' newly launched experience centres, that reacts to time, place, and people. From shifting with seasons, and moods, to picking up colours of those who step in front of it, this living facade makes your every visit unique.
This installation was also awarded a
@kyoorius Baby Blue Elephant in the Immersive Experience category, making it a special one for us. Designed to redefine the in-store experience, our installations are now live in 6 cities across the country.
Made possible in collaboration with
@non.linear_ @gomathishankar92
Shot & edited by
@eyeamsid 
