đ The time has finally come: weâre launching our second campaign âUnder Our Skin: microplastics in fashionâ today at the sustainable fashion conference
@202030summit The Berlin Fashion Summit đđ
You were guessing in the last few days which topic we are addressing. It is synthetic microfibers - and polyester specifically. Polyester makes up a considerable proportion of the microplastics that end up in the ocean. It can cause inflammatory reactions in living organisms. The concentration of microfibers in the environment varies greatly. However, it is also steadily increasing. đ
International political agreements and a change to our economic system that puts the planet before profit are needed. We wish for proactive political action by the industry to restore the health of the planet. We have taken your opinion on board and will address decision-makers in politics and business in two petitions. In the first petition, we call on
@adidas to rethink and act. đĄ
To achieve a reduction of microplastics in fashion, we are using the power of conceptual art. In a series of portraits, we will address five central themes related to the production of the synthetic material polyester: Oil extraction, Overconsumption, Microfibers, Fashion Colonialism, and Healing. We will realize the photo series in collaboration with Toni Meyer __vamvam__, Vibha Galhotra
@vibhagalhotr , Kobina Nyarko, and other conceptual artists in Spring 2025. đž
Stay tuned to find out more about how you can contribute! đȘđœ
Video & Animation: by Maja Litzke
@litzke
Video Footage: Saskia Uppenkamp
@saskia_uppenkamp_photographer
Sound: Dave DK
@djdavedk
Voices of collaborating artists: Toni Meyer
@__vamvam__ , Vibha Galhotra
@vibhagalhotra , Kobina Nyarko
#BanMicrofibers #UnderOurSkin