Just announced at our National Convention: the 2025/26 ski season saw an estimated 52.6 million snowsports visits at U.S. ski areas.
“We’ve seen time and again that a lower-snow season is often followed by a strong rebound,” NSAA President and CEO Michael Reitzell. “With continued investment, a stable base of participants, and the passion that drives skiers and snowboarders, we’re already looking ahead to next season.”
Read more about the state of the ski industry: nsaa.org/pressrelease 🔗
#NSAA2026 #MountainInspired
Congrats to all of our 2026 award winners in sustainability, marketing, safety and conversion! 🎉
We had the time of our lives celebrating everyone at National Convention and are so proud of all the work being done by our members. Thanks again to all of our applicants, finalists, and winners.
Read more at NSAA.org/pressrelease 🔗
#NSAA2026 #MountainInspired
🎬 And that’s a wrap!
Thanks to our sponsors, speakers, attendees and suppliers for making their way to Carlsbad, CA 🌴 for the National Convention and Tradeshow.
We played in snow (yes, really), we learned about the customer journey, we met friends new and familiar, and at the end of it all we wish it never had to end.
Catch us next year in Amelia Island, FL? ⛱️
#NSAA2026 #MountainInspired
And finally… 🥁 Your 2026 Conversion Cup finalists!
The Conversion Cup recognizes the ski areas that make significant efforts to boost beginner skier and snowboarder conversion rates. Thank you to our applicants for working toward growth not just at their areas but on behalf of the entire snowsports industry.
We will be announcing our Conversion Cup award winners May 6 at National Convention!
Register now ➡️ NSAA.org/national
#NSAA2026 #CarlsbadCA #MountainInspired
🚨 Dropping now: NSAA's 2026 Safety Awards finalists 🚨
Swipe through ➡️ to see if your ski area is in the running to win this year. Thank you to all our Safety applicants for applying creativity and innovation to initiatives that keep guests and employees safe on the mountain.
We will be announcing our Safety Award winners on May 6 at National Convention!
All things National ➡️ NSAA.org/national
#NSAA2026 #CarlsbadCA #MountainInspired
This one goes out to all those “your social media team deserves a raise” comments… 🙏
Meet the finalists of NSAA's 2026 Marketing Awards! 💻 These ski areas worked hard to create awareness, loyalty and stoke through honest memes, consistent mountain updates, and straight up content creation machines (their in-house marketing teams). Thank you to all of our members who are using their platforms to foster inclusivity, educate skiers and riders, and promote snowsports.
We will be announcing our Marketing Award winners May 6 at National Convention!
Join us in Carlsbad ➡️ NSAA.org/National
#NSAA2026 #CarlsbadCA #MountainInspired
It’s that special time of the year… awards finalists are here! Join us in celebrating our esteemed Golden Eagle Award finalists for 2026 🎉Swipe through ➡️ to see if your favorite ski area is in the running to win this year. We’re so grateful for every application we received, and more importantly, all the incredible sustainability efforts showcased by our members.
We will be announcing our Golden Eagle Award winners May 6 at National Convention!
Get registered ➡️ /national
#NSAA2026 #CarlsbadCA #MountainInspired
Could stored snow be the next frontier for ski areas? ❄️
Across North America and Europe, resorts are experimenting with snow farming — stockpiling snow from one season to jumpstart the next.
Why it matters:
⏰ Earlier openings
💧 Lower water and energy use
⛷️ More reliable early-season terrain
The Spring issue of the NSAA Journal explores how resorts like @trollhaugen_wi , @coppermtn , @sunpeaksresort , @bigskyresort and @bogusbasin are making it happen.
📖 Read the full article: Corn Harvest: Ski Areas Farming for Snow at the link in bio!
Lots of soft, snowy smiles at @killingtonmtn last week 🙂
Thank you to each member, session speaker, and attendee for shredding and sharing their knowledge at the Eastern Winter Conference & Tradeshow.
What was your biggest takeaway?
#MountainInspired
Winter West was the best!
A big thanks to @snowbird for hosting us this week. From the time spent in education sessions and the tradeshow hall to shredding at sunrise, we can't help but wish we were still there. We are so grateful for each member, session speaker, and attendee for making the trip out and for all of the work you’re each doing to support this industry.
Do it again next year at @bigskyresort ? 😉
It’s that time of the year – our annual #NationalSafetyMonth photo contest is here!
Give us your best shot & win FREE ENTRY to an NSAA event 🤩 To celebrate National Safety Awareness Month, NSAA Journal is holding its 17th annual Safety Month Photo Contest. The ski area to submit the winning image highlighting January 2026 Safety Month festivities will be awarded FREE registration to one NSAA event over the course of the next year.
How to submit your photo(s):
📧 Send your submission photo to [email protected] with a brief caption and photographer credit
🚨 Deadline to submit: March 2, 2026
For more details and additional submission requirements, head to /contest🔗
We can’t wait to see what January 2026 looks like at your ski area!
📸: Last year's winner – @diamondpeak
#MountainInspired #NationalSafetyMonth
