Pregnancy forced the first real scaling decision.
Motherhood. Building. Breaking. Scaling.
All the same lesson in different forms.
@niccent , Founder and Co-CEO of @splendid.spoon holds both worlds at once. Mother and founder. Doing the hard work of letting go so things can actually grow.
The first thing that breaks is usually the belief that you can do it all alone.
To women founders holding both worlds, with everything it takes. 💪🌷
#uglytalk #cpg #founders #branding #fractionalcmo motherhood
Every founder’s first hire usually comes at a breaking point, not a milestone.
@niccent , Founder & Co-CEO of @splendid.spoon , shares how her very first hire came when the business was still under $1M in revenue and she was pregnant, no longer able to carry everything alone while scaling into new distribution channels.
That first hire wasn’t about scale. It was about survival, operations, and managing the messy middle layer of a growing business.
Then came the second pivotal hire, someone who filled the gaps she didn’t have as a product-focused founder, bringing strength in business and marketing.
Two hires. Completely different roles. Same outcome, everything changed.
This is what early-stage building really looks like: not doing it all yourself, but learning when to let go.
#UGLYTALK #founders #startupfounder #entrepreneurship #businessgrowth
Thanks for getting “ugly” with us! 💛
Seven figures feels like you’ve made it, until everything that got you there starts breaking.
UGLY TALK: WHAT BREAKS ON THE WAY TO BUILDING AN EIGHT-FIGURE BRAND brought together founders, operators, and ecommerce leaders for an honest conversation about what it really takes to scale past seven figures in today’s market.
From growth ceilings and rising acquisition costs to hiring challenges, operational bottlenecks, and the pressure of adapting to AI, the night was all about real lessons from founders who’ve actually been through it. No fluff, no filters — just real talk.
Huge thanks to our incredible panelists who shared their insights and experiences with the room:
🎤 Moderator: @brandonariblum – Managing Partner, New Edition
Nicole Centeno – Founder & Co-CEO of Splendid Spoon
Ryan Beltran – Co-Founder & CEO of Original Grain
Michael Chernow – Founder of Kreatures of Habit
And of course, appreciation to our incredible partners who helped make the night possible:
🤝 Host Venue: Shopify New York
🤝 Partners: @cin7online , @levantahq , @naturally_newyork
🤝 Media Partner: GREY Journal
🤝 Hosted by: @itsanewedition
What was your biggest takeaway from the conversation? Drop it below 👇
#UglyTalk #EcommerceGrowth #DTCBrands #FounderCommunity #StartupScaling
@robinberzinmd and @splendid.spoon founder @niccent — who also happens to be a Parsley member — recently shared the one nutrition habit they wish everyone would start tomorrow. Take a listen and let us know which one you’ll be trying first.
Your clinician-coach team at Parsley gives you the tools and resources to follow through.
Your coach helps you implement your clinician-recommended protocols, break them into specific weekly action steps, and stay accountable between visits.
Learn more about the ways nutrition coaching powers your care at Parsley (link in bio)
She doesn’t usually play favorites with Splendid food, but we’re pretty sure @niccent has a serious soft spot for oats.
And honestly, can you blame her?😋
#oats #newlaunch #oatmeal #guthealth #foundercontent #plantbased #fiber #splendidspoon #foodismedicine
Jealous? This could be you!
Each day on our 5-Day Detox includes:
Breakfast: Oats
Lunch: Soup
Snack: Smoothie
Dinner: Dish (often grains)
Dessert: Smoothie
Shot: Wellness shot
And do you notice those meal times? Every two hours! We have a feeling you won’t be hungry, but you might need to sip or snack during a meeting or two. If only work followed our eating schedules. 😉
Check the link in our bio if you want a day like Nicole’s!
#dayinthelife #detox #founderled #foundercontent #whatieatinadayvegan #plantbased #plantforward #splendidspoon #foodismedicine
Needless to say, the soup didn’t last long. I happily heated up another, because when your 12-year-old actually loves what you made, that’s a huge win.🙌
The Garden Minestrone officially gets the full seal of approval✅
#sealofapproval #soup #souptaster #childapproved #plantforward #plantbased #splendidspoon #foodismedicine
