The spring/summer 2026 season arrived like a gladiatorial match. New creative directors at Dior, Chanel, Balenciaga, Celine, Bottega Veneta, Loewe, Jil Sander, and Gucci, all stepping into their arenas all at once.
Some outlets even made scorecards. But as EE72 Fashion Critic
@anderschristianmadsen found, the most interesting question wasn’t who won. It was what each designer chose to say first.
Read the full piece via the link in bio.
Photography Alec Maxwell
@kloss_films
Styling Eniola Dare
@enied
Hair David Harborow
@davidharborow
Makeup Laura Dominique
@lauradomini2
Nails Michelle Class
@michelleclassnails
Casting Piergiorgio Del Moro for DM Casting
@piergiorgio @dmcasting
Production Tomasina Lebus-Price
@tomalebus
Tom Hardern
@tomhrdn
Digitech Aljaž Habjan
@aljazhabjan_
Styling assistant Justine Domejean
@lafilledudj
Hair assistant Tom Arnett
@tomarnett
Casting assistant Juliun Williams for DM Casting
@clubjuliun @dmcasting
Production assistant Elise Small
@elisasmall
Lighting tech Luke Regan
@lukes.jpeg
Lighting assistant Matt Davies
@mattdaviesstudio
Retouch Simon Ings at Cocoon Creative
Location You Studio, London
@you.studiolondon 
