Who says a Paralympic runner can’t be the fastest human in the world? 🥇
Introducing UNBREAKABLE — where Paralympic gold medalist @hunterwoodhall teams up with @deloitte to take on one of the most legendary benchmarks in sport: Wayde van Niekerk’s 400m world record.
Powered by a breakthrough training method, this is about pushing speed, limits, and possibility itself.
⚡ “Why can’t it be me?”
Paralympian Hunter Woodhall asked himself that question the moment he realized the impossible might be possible.
We had the privilege of hosting Designing the Future of Human Performance at SXSW with Hunter, Olympic Gold medalist Tara Davis-Woodhall, Deloitte’s Nelson Kunkel, and Narrative’s Justin Moore-Lewy.
The panel dug into how human performance, storytelling, and collaboration push the limits of what is possible in sport and beyond and how advancing human potential drives innovation and impact.
Key takeaways:
✅ Preparation builds confidence: daily practice makes peak performance feel possible
✅ Collaboration multiplies impact: no one achieves greatness alone
✅ Storytelling bridges audiences: sharing the journey makes innovation matter
✅ Belief drives action: asking “why not me?” is often step one toward big outcomes
Hunter and Tara’s stories show that pursuing big ideas takes risk, persistence, and support. With the right prep and team, anything is possible.
More on this exciting collab soon! 👀 💫
From end zone to dance floor 🕺🏈
We teamed up with @ariatinternational to bring @brock.purdy13 and his linemen’s on-field precision to the line dance. Built for social, made for culture, and so good it’s landing on Thursday Night Football.
Directed by @_benchristensen . Choreo by @taylortsvyetkov_choreo . Original track by @anniebosko .
Culture, football, and western style. All in sync.
Read more at the link in bio!
#ariatboots #brockpurdy #footballseason #linedancing #linemendancing
🦁 x8 for Poise Drops of Hope‼️
2 Gold. 4 Silver. 2 Bronze.
Produced by Narrative & directed by the brilliant Sara Nesson for Kimberly-Clark.
#CannesLions2025
Big moves, bigger ideas. HELO joins @narrativegroup — @wearesocialus ’s creative tech & production studio — to push what’s possible in AI, experiential & beyond. 🚀
Read the full story via @Adweek , link in bio!
Big week. Big vibes. Even bigger talent. 🏀✨
From media days and slam dunks to a players’ celebration around Lady Liberty and GloRilla at halftime — McDAAG did not miss. Shoutout to the team who brought it all to life & check out the highlights on @mcdaag 🔥
✨ What a year! ✨
2024 brought big wins, bold moves, and the dream team to back it up. None of it possible without our amazing people and partners.
Here’s to even more creativity, collaboration, and magic in 2025. 🥂
Happy Holidays.
💌 @wearesocialus + @narrativegroup
We couldn’t imagine Elphaba and Galinda being played by anyone else 💚🩷
🎙️ Watch the full episode of Defying Gravity with Wicked Director Jon M. Chu on Seen on the Screen with Jacqueline Coley, link in bio! @makeituniversal
Back-to-back wins?! 🏆 We just snagged Best Consumer Activation at the Adweek Experiential Awards for the second year running with our partners at @McDonalds AND took home the Grand Prize in Experiential Marketing at the ANA Multicultural Excellence Awards — both for the WcDonald’s Immersive Dining Experience! Big thanks to everyone who made it possible and to @adweek and @anamarketers for the recognition. Let’s keep raising the bar! 🙌🍟
💛✨ This weekend, we celebrated the 50th Anniversary Gala for Ronald McDonald House Charities where we not only raised over $76M to support families in need, but also embraced the beautiful theme of Kintsugi. Just like this Japanese art form that mends broken pieces with gold, @rmhc came together to create something truly precious and meaningful from our shared experiences. With stunning decor and John Legend giving us all the feels, it was nothing short of magical.
Huge thanks to our incredible team and partners—you poured your hearts into this, and it showed. What a moment to be a part of!
🥇 We’ve struck GOLD at The Drum Awards!
We’re beyond excited to share that we’ve taken home the Gold in the Integrated Experiential Activation category for the WcDonald’s Immersive Dining Experience!
A huge thank you to @thedrummag for this recognition, to our amazing partners at @mcdonalds and, of course, to all the McDonald’s fans who helped make this experience a reality.
🍟🫶
Read all about it, link in bio! 🔗
