Today marks the release of
@wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible
@nbcuniversal team 💚💕✨
We are privileged to have worked on so many initiatives, including:
@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.
@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a
@justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.
@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.
Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.
Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.
We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to
@jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨
