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Muck Rack

@muckrack

Muck Rack is the AI communications platform that combines trusted data, human expertise and AI to drive clarity and impact.
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Muck Rack = more coverage โœ… more trust โœ… more value โœ… Whether you're looking to track media coverage, pitch reporters, understand performance or show value to stakeholders, Muck Rack is here to help. The only public relations management platform powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Learn more and see why Muck Rack is the right choice for your team at the ๐Ÿ”— in our bio! #prm #publicrelations #publicrelationsmanagement #mediarelations #earnedmedia #journalists #journalism #communications #commspros
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1 year ago
Thank you to everyone who joined us for the inaugural #GenerativePulseSummit in the UK earlier this week -- especially our Muck Rack customers! Your engagement and insights helped make the day a true success. Highlights from the event included: ๐Ÿ“Š New UK insights from What Is AI Reading? on what LLMs are actually citing and surfacing ๐Ÿค How comms teams can protect trust as AI becomes the intermediary between brands and audiences ๐Ÿ“ˆ What it means to measure visibility and influence in the age of AI answers Looking forward to continuing the conversation and building the future of GEO in comms together!
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1 day ago
Crisis comms used to be about speed and accuracy, and now it's about clarity. As crisis expert @molly.mcpherson points out, the old playbook of a holding statement doesnโ€™t hold up the same way in an AI-driven landscape. Molly explains how PR teams need to think about how the message is received, reframed and redistributed in the video below ๐Ÿ“ฝ๏ธ
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3 days ago
The Davos Communications Summit 2026 is a high-level event for communicators from across the world gathered to share ideas on the future of comms and to strengthen the sense of community in our industry. Manager of Global Marketing Iskren Lilov shares a few postcards from the Alps and key ideas that stayed with him after the sessions at the link in bio!
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8 days ago
Muck Rackโ€™s What Is AI Reading? May 2026 report is here! Based on analysis of more than 25 million links, new findings show earned media accounts for 84% of all citations, journalism alone accounts for 27% of all links cited and @axios appears in ChatGPT's top three cited domains across 13 of 17 industries. Read the report at the link in bio!
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9 days ago
Weโ€™ve entered a new era of narrative control, and itโ€™s moving faster than ever. Crisis expert @molly.mcpherson breaks down what this new shift means and how comms teams can respond effectively. Watch the full on-demand webinar at the ๐Ÿ”— in bio!
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10 days ago
World Press Freedom Day is a moment to recognize the importance of a free press ๐Ÿ“ฐ We asked Muck Rack team members who support journalists to share what it means to them below.
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13 days ago
Thank you to everyone whoโ€™s taken the time to leave us a @g2dotcom review! We wanted to highlight a few of our favorites. This season, Muck Rack was also named a Leader in five categories: Media Monitoring, PR Analytics, PR CRM, Press Release Distribution and Media & Influencer Targeting. Your feedback helps shape what we build, and weโ€™re excited to keep delivering tools that create real value for our users ๐Ÿ’™ Interested in sharing your experience? Leave us a G2 review at the link in our bio!
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16 days ago
๐Ÿ“Š๐ŸŒ ๐—™๐—ฟ๐—ผ๐—บ ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ง๐—ผ ๐— ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด. ๐——๐—ฒ๐—ณ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ช๐—ต๐—ฎ๐˜ ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—Ÿ๐—ผ๐—ผ๐—ธ๐˜€ ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ก๐—ผ๐˜„ As Headline Sponsor of the 2026 #AMECSummit, Muck Rack @muckrack supports not only the gathering of the global community, but also the ongoing evolution of how communication demonstrates value. That perspective is reflected in the work of Raina Lazarova @rainalazarova , VP Global Insights at Muck Rack and AMEC Chair, whose leadership sits at the intersection of industry standards and real-world application. Her view underscores a defining shift. As expectations from leadership teams increase, measurement must move beyond outputs and align more directly with business outcomes, credibility, and strategic impact. From 18โ€“20 May in Dublin, the Summit creates space for that progression, bringing together senior practitioners to challenge assumptions, share leading practice, and push the discipline forward. With only days remaining until 1 May, in-person registrations include a complimentary virtual pass, extending access to a colleague and strengthening shared understanding across teams. Join The Summit In Dublin Or Attend Virtually: https://bit.ly/2026DublinSummitRegisterNow Discover More About Muck Rack: #measurementmatters #strategiccomms #publicrelationsagency #mediarelations
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16 days ago
๐Ÿง ๐Ÿ“Š ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—œ๐˜€ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ถ๐—ป๐—ด. ๐—ฆ๐—ผ ๐—œ๐˜€ ๐—ฉ๐—ถ๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† As Headline Sponsor of the 2026 #AMECSummit, Muck Rack @muckrack continues to play a central role in shaping how the industry understands and advances measurement. At the forefront of that evolution is Gregory Galant @gregory , Co-founder and CEO of Muck Rack, whose perspective reflects how rapidly the landscape is shifting as AI begins to redefine how organisations are discovered, interpreted, and evaluated. With media intelligence expanding beyond traditional coverage into AI-driven environments, the focus is moving toward a more complex and nuanced understanding of visibility and influence. One that requires new frameworks, new thinking, and greater alignment across the industry. From 18โ€“20 May in Dublin, the Summit brings together senior practitioners across communication, analytics, research, and technology to address exactly these shifts, and to define what measurement needs to become next. With only days remaining until 1 May, in-person registrations include a complimentary virtual pass, extending access to a colleague and bringing an additional perspective into the same conversations. Join The Summit In Dublin Or Attend Virtually: https://bit.ly/2026DublinSummitRegisterNow Discover More About Muck Rack: #mediarelations #prmeasurement #aiincomms #mediaintelligence
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17 days ago
Itโ€™s time to say bye to Boolean ๐Ÿ‘‹ Today, Muck Rack introduces Curation Engine, a new AI-powered capability designed to move beyond traditional Boolean search and redefines how PR teams monitor and measure media coverage. Built directly into Coverage Reports, Curation Engine requires fewer manual edits than a report fed by traditional Boolean searches. It automatically evaluates and enriches incoming coverage, making advanced media intelligence more accessible, actionable and efficient. Curation Engine is powered by AI that is trained and refined by Muck Rackโ€™s award-winning Media Intelligence team. Read more details at the ๐Ÿ”— in bio!
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18 days ago
Love working somewhere that actually encourages time off instead of treating it like an afterthought? ๐ŸŒด At Muck Rack, weโ€™re intentional about building a culture where people can truly unplug without worrying about coming back to a mountain of work. We spoke with a few team members whoโ€™ve traveled everywhere from Norway to Japan about how they made the most of their time away. Read the full blog post to learn more: https://bit.ly/48gLHAe
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22 days ago