🤖📈 𝗜𝗳 𝗔𝗜 𝗜𝘀 𝗥𝗲𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗼𝗿𝘀 𝗠𝘂𝘀𝘁 𝗗𝗲𝗳𝗶𝗻𝗲 𝗛𝗼𝘄 𝗜𝘁’𝘀 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗱
At the 2026 #AMECSummit, Gregory Galant @gregory , Co-founder and CEO of @muckrack and Headline Sponsor of this year’s Summit, brings one of the most urgent conversations facing the communication industry today: who defines visibility in an AI-driven information ecosystem.
As the leader of one of the industry’s most influential communication platforms, Greg has become a leading voice on Generative Engine Optimisation and the future of AI-powered brand discovery. Through Muck Rack’s work at the intersection of trusted data, human expertise, and embedded intelligence, he continues to shape how organisations adapt to a rapidly changing media landscape.
His session, 𝙏𝙝𝙚 𝘼𝙄 𝙑𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙂𝙖𝙥: 𝙒𝙝𝙮 𝘾𝙤𝙢𝙢𝙨 𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡𝙨 𝙃𝙖𝙫𝙚 𝙩𝙤 𝙇𝙚𝙖𝙙 𝙩𝙝𝙚 𝙈𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩 𝘾𝙝𝙖𝙧𝙜𝙚, draws on findings from Muck Rack’s latest What Is AI Reading study, analysing more than 25 million citations across major AI systems including #ChatGPT, #Claude, and #Gemini.
The research reveals a major shift in how authority and visibility are being shaped, with earned media now driving the majority of AI-generated citations.
Greg argues that this creates both a major opportunity and a critical challenge for communication professionals. If visibility is increasingly determined by AI systems, the measurement community must act now to establish the standards, frameworks, and accountability that will define success in this next era of communications.
With just days to go until the Summit, delegates joining virtually through Ventla will have full live access from Dublin, interactive participation across sessions, direct networking with speakers and attendees, and 60 days of on-demand access after the event.
Join The Global Virtual Experience Through Ventla: https://bit.ly/2026DublinSummitRegisterNow
Discover Muck Rack: /
View The Full Programme: /summits/2026-programme
See The Speaker Line-Up: /summits/2026-speakers/
#StrategicCommunication
🧠📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗜𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴. 𝗦𝗼 𝗜𝘀 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
As Headline Sponsor of the 2026 #AMECSummit, Muck Rack @muckrack continues to play a central role in shaping how the industry understands and advances measurement.
At the forefront of that evolution is Gregory Galant @gregory , Co-founder and CEO of Muck Rack, whose perspective reflects how rapidly the landscape is shifting as AI begins to redefine how organisations are discovered, interpreted, and evaluated.
With media intelligence expanding beyond traditional coverage into AI-driven environments, the focus is moving toward a more complex and nuanced understanding of visibility and influence. One that requires new frameworks, new thinking, and greater alignment across the industry.
From 18–20 May in Dublin, the Summit brings together senior practitioners across communication, analytics, research, and technology to address exactly these shifts, and to define what measurement needs to become next.
With only days remaining until 1 May, in-person registrations include a complimentary virtual pass, extending access to a colleague and bringing an additional perspective into the same conversations.
Join The Summit In Dublin Or Attend Virtually:
https://bit.ly/2026DublinSummitRegisterNow
Discover More About Muck Rack:
#mediarelations #prmeasurement #aiincomms #mediaintelligence
Congrats to Greg Galant 05C, one of this year’s Emory Entrepreneur Awards honorees! 🎉 A longtime entrepreneur, Galant has channeled his expertise into building Muck Rack — a trusted platform for public relations teams and journalists.
Join us for the 2026 Emory Entrepreneur Awards celebration - registration link in @emoryalumni bio.
Remote teams can innovate as fast as anyone. We're proof of that.
But we still fly our team to an annual offsite every year. Because speed comes from trust, and trust is built in person.
At our annual offsite, the thing that struck me most was our hackathon. A year ago, teams were presenting concepts. This year, they were presenting features close to shipping. That's not a coincidence — it's what happens when a team is genuinely aligned and moving together.
We're launching PR AI agents, AI-enabled media monitoring, breaking new ground in GEO, and building faster than at any point in @muckrack 's history. Remote makes that possible. But the relationships formed in a room are what make remote actually work.
The two aren't in tension. One enables the other.
Gregory Galant discussed how trust has become more frail online due to the growth of AI and false content. He made the point that the game has changed due the ability for anyone to make any kind of content they want.
📍 Abu Dhabi National Exhibition Centre (ADNEC Centre)
🗓 December 8–10, 2025
Register now.
#WorldMediaBRIDGE
#BRIDGESummit
Shaping the future of media, one story at a time.
Gregory Galant, co-founder and CEO of Muck Rack, is redefining how PR, journalism, and technology intersect, powering the workflows of top brands and thousands of journalists with AI-driven tools.
An early podcaster, serial entrepreneur, and creator of The Shorty Awards, Greg continues to influence the conversations shaping our digital world, from remote work to the evolution of modern storytelling.
Meet him at BRIDGE Summit.
📍 Abu Dhabi National Exhibition Centre (ADNEC Centre)
🗓 December 8–10, 2025
Register now.
#WorldMediaBRIDGE
#BRIDGESummit
🚨 Crisis Management Lessons from SXSW 2025 🚨
From leadership transparency to the evolving impact of cancel culture, crisis management was a hot topic at SXSW 2025. Industry leaders, including @molly.mcpherson , Eleanor Hawkins from @axios and @laurakb from Citi joined @gregory to share actionable insights on navigating high-stakes situations.
💡 Key Takeaways:
✅ Leaders should communicate strategically—timing and authenticity matter.
✅ “No comment” is better than legalese—transparency builds trust.
✅ Cancel culture isn’t gone, but a strong audience can be your safety net.
Crisis comms is evolving—are you ready? Read the full panel insights at the link in our bio!
When it comes to getting your voice heard in the press, the rules of the game are shifting.
Reflecting on my time at Davos, I keep coming back to an insightful conversation I had with @gregory , CEO and founder of @muckrack , about the evolving world of corporate communications and AI.
It’s no longer enough to rely on one or two outlets to share your message.
Today, it’s about connecting with a diverse array of influencers—podcasters, YouTubers, Substack writers, and more. The explosion of platforms has changed the way we communicate, and the days of “one-size-fits-all” strategies are long gone.
Here’s what really stuck with me:
👉 Identify where your audience is spending their time.
What are you reading? What are people like you reading? These are the places to focus on.
👉 Build authentic relationships. Many emerging content creators aren’t overwhelmed with pitches yet. If you offer value and connect meaningfully—sometimes as simple as a coffee chat—it can open doors and create opportunities.
Cutting through the noise in today’s crowded media landscape takes both creativity and intention.
What strategies are you using to get your message heard?
In this week’s Earned episode we chat with @gregory , co-founder and CEO of PR software @muckrack , and the @shortyawards , which recognizes outstanding digital and social media content 📣
Tune in to learn how Muck Rack revolutionized PR with its media database, coverage reporting, the industry’s first CRM for PR teams, and more.
Listen to the full episode at the link in bio 🎧
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#EarnedPod #InfluencerMarketing #MuckRack #PR #PublicRelations #ShortyAwards #SocialMediaMarketing #InfluencerMarketing #Marketing #Influencer #Influencers #Creator #Creators #ContentCreator #ContentCreators #CreatorEconomy #CreatorMarketing
Honored to win the EY Entrepreneur of the Year Award in our region! It’s been a blast building @muckrack over the past 15 years and it still feels like we’re just getting started. So grateful for our team and excited for what’s ahead.
You never know how many ways your network improves your life!
Learn more from @gregory , Co-Founder and CEO of @muckrack in our conversation on From Start-Up to Grown-Up!
Link in bio
In the current startup funding environment, there’s a new interest in bootstrapping - self-funding your venture.
@gregory , Co-founder and CEO of @muckrack , is a great expert to discuss this with since he bootstrapped Muck Rack, a platform for journalists and sources to find each other, for 13 years.
Bootstrapping brings freedom - you can chart your own course without the need to please investors - and also challenges - it can be stressful when you have to self-fund operations.
In this discussion Greg and I go deep on his experiences.
Listen to our conversation to learn all about:
➡️ Co-founder dynamics: The power of complementary skills and the dangers of too much similarity.
➡️ Hiring: How to know when it’s time to hire someone and what to look for when you’re running lean.
➡️ Managing challenges: How to handle the stress that comes with building a startup - or doing anything challenging.
Greg is a great story-teller, and this is his second time on the podcast. Check out the newest episode of From Start-Up to Grown-Up:
Link in bio
#startups
#bootstrap
#entrepreneurship
#leadership
