Drop everything. The 2026 Best Software Awards are officially LIVE. 🏆
Millions of real user reviews have spoken, and the software solutions you can trust have risen to the top.
Congrats to every winner. You didn't just build great software; your customers told the world about it. That's the real flex. 💪
Buyers, use this as a starting point for your next B2B software decision!
Explore all the winners at the link in bio.
#BestSoftware2026
Proud to share that we have been recognized on @builtinchicago 's Best Places to Work 2026 lists! 🎉
This recognition belongs to the people who collaborate, challenge ideas, and show up for each other every day. We’re so grateful for the community we’re building together.
Great people + great culture = something worth celebrating 🧡
#2026BuiltInBest @builtin
✨A new chapter for B2B software is coming into focus.✨
We’ve formally agreed to acquire @capterra , @softwareadvice , and @getappcom from @gartner_inc !
This marks a transformational moment for the B2B software industry, bringing together four of the top review platforms to power smarter buying in the age of AI. Together, we’re expanding trusted insights, accelerating innovation, and helping buyers make confident decisions faster than ever.
🔗 in bio to learn more.
Most GTM strategies were built around the same three pillars: analysts, your website, your sales team.
✅ Good news: buyers still care about all three
❌ Bad news: something else got there first
Our new data reveals the #1 source now influencing B2B software research. LIB for details.
Another @Adobe Summit in the books! ✅ 🎉
We spent last week in Vegas talking with hundreds of marketers about where CX is headed and how quickly the buying journey is changing. Great to spend time with so many teams navigating that shift in real time.
Thanks to everyone who stopped by to connect & use our new review nook on the show floor! 🏠
Congratulations to our FY26 G2 Peak Club crew! 🎉
Cabo was all about celebrating a standout year and the people who made it happen. Their results took grit, consistency, and a whole lot of hustle.
And it paid off with some seriously well-deserved sun☀️. Major kudos all around! 👏
Same software buyers. Same decisions. Completely different starting point.
📌 51% now start their research in an AI chatbot.
📌 8 in 10 say it helped them make a decision faster.
📌 More than half say it's more productive than traditional search.
The buying journey changed — fast. Full research at the link in bio 👀
The Answer Economy is here. 👋
AI isn’t just speeding up software discovery. Chatbots are changing who wins the deal.
🚨 69% choose a different vendor than expected after using an AI chatbot for software research
🚨 33% pick one they weren’t familiar with
This is the answer economy. If AI chatbots don’t name you in a recommendation, you’re not even in the running.
Swipe for the highlights. Full report at the link in bio 👀
Four former G2 interns share what the program meant to them & what made them want to stay. Their answers say it all. 🫶 🥹
Limited spots available in Chicago, London & Bengaluru. Apply or tag a future G2 intern: g2.com/careers
📌 Featuring: Simran Satoskar, Sana Suman, Vinti Agrawal, David Surzykiewicz
Yesterday, we unpacked a shift every GTM team is feeling: Buyers are researching more, in more places, before you ever hear from them.
AI is part of it. Peer reviews are part of it. The signals they leave behind? ✨That’s the opportunity✨.
We covered what this means and how to act on it at our Q1 Innovation Event.
Watch on-demand at the LIB!
