By:
@indego.mo
→ indegodesign.com
© 2022 indego
“FOREST BATH” Dino Arts and Toys Exhibition. 50% TOY is the most representative unit of toy creativity in Macau. The team focuses on combining and transforming art and toys, and exploring the possibilities of toy art, The design team has continued this cultural trait of combination and deconstruction as the basis for the brand design. 50% TOY believes that "even if it is a small part of a toy, we are meticulous". This attention to detail is at the heart of their branding, so in the brand design we have taken reference from the shape of different toys and injected these unique elements into the typography to create the visual identity and branding system of 50% TOY. At the same time, the design boldly deconstructs and refines the different structures of the English typeface to create a new and unique Chinese typeface. The brand visual system, including fonts, colours and typography, is closely linked to its philosophy and core values, reflecting the brand's plasticity and foresight.
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Designed by
@indego.mo Animated by
@mirage_visuals
3D Modeling
@ixonorax Photography
@rex_chang_mo
#motionposters
