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Venicem - Design and Art Direction The project encompasses the concept and design of a publication accompanying Venicem’s participation at Euroluce. A semi-opaque sleeve printed with the fair coordinates houses the publication, with product names blind-debossed on the cover and inside. The sleeve reinforces the narrative concept, leaving space for imagination and suggesting an unfolding story. The observer is invited to explore, complete, and interpret what they see, experiencing the narrative as it gradually reveals itself. Alongside the publication design, we oversaw the art direction of the content, shaping the visual language of the images as part of the broader communication strategy for the event. Client: @venicem_official AD & Graphic design: @ottone_studio Foundry: @commercialtype Papers: @fedrigoni.paper Print: @graficheantiga #ottonestudio #designstudio #interiordesign #artdirection #graphicdesign

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4 months ago

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Contract Brand Video - Creative Direction Rooted in the statement “Between Spaces and Matter,” we conceived, directed, and produced the brand film and a series of capsules that give voice to Contract’s role as a General Contractor. A narrative shaped by relationships: between architecture and materials, between companies and designers, between craftsmanship and specialized expertise. The project shifts the focus from a corporate storyline to a more authentic perspective, where these connections yield sustainable, efficient, and aesthetically driven results. A dynamic visual language that reveals not only what Contract delivers, but how it creates value within ambitious international projects. Client: @contract.srl Creative Direction: @ottone_studio Production: @lighthouse_videopro #ottonestudio #designstudio #creativedirection #brandvideo #videoproduction

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5 months ago

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Venicem Product Campaign - Creative Direction @ottone_studio imagined, directed, and produced the digital campaign “Quiet Glimpses. A Day with Doma.” creating visual content that explores the harmony between light, materials, and architecture. Quiet, peaceful moments where light takes the lead in redefining spaces and moods. Doma, @venicem_official 's new collection and the brand’s first indoor and outdoor line, tells an intimate and poetic story of light that transforms every space, adapting to the rhythms of the day. This perception of luxury invites us to embrace quiet moments and the serene atmosphere of our surroundings, enhanced by the presence of the collection’s lamps. Client: @venicem_official Creative direction: @ottone_studio Production: @lighthouse_videopro Dop: Stefano Faraon Design: @massimo_tonetto #ottonestudio #designstudio #graphicdesign #creativedirection #venicem #digitalcampaign #videoproduction

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7 months ago

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Sullali - Packaging design A packaging system that translates labels into volume. Boxes dedicated to each cuvée reprise colors and illustrations, extending @sullali_franciacorta ’s identity beyond the bottle. The logo unfolds across two sides, and drawings reappear as fragments, shaping packages that carry the same visual language of spontaneity and vision. Client: @sullali_franciacorta Design: @ottone_studio Ph: @turbofusilli Print: @nuovalitocolorscatolificio @franciacorta #ottonestudio #visualidentity #winedesign #labeldesign #franciacorta #pack #packaging #sullali

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8 months ago

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Sullali - Rebranding & Label design For @sullali_franciacorta we built a visual system shaped by light, ironic illustrations that turn the production process into narrative. Color blocks structure the visual space, while embossed drawings emerge to depict real moments that celebrate spontaneity. An identity that begins offline and extends into the digital space, reflecting the founders’ personal vision and the SoloUva method that guides the winery. Client: @sullali_franciacorta Design: @ottone_studio Ph: @turbofusilli Paper: @fedrigoni.paper Foil capsule: @mondial_capsule @franciacorta #ottonestudio #visualidentity #winedesign #labeldesign #franciacorta #pack #packaging #sullali

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8 months ago

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Capod’opera - Product Advertising Campaign Conceived to highlight Capod’opera’s new products and ongoing research into textures, the advertising campaign expresses the brand’s unique design identity through a curated selection of environments and refined still lifes. The set design, curated by @ottone_studio , creates a contemporary and elegant living environment that reflects a high-end lifestyle, giving full prominence to the collections and enhancing their distinctive character and quiet formal elegance. Client: @capodopera_official Art Direction & Advertising Campaign: @ottone_studio CGI images: @link.foto #ottonestudio #designstudio #graphicdesign #creativedirection #contentcreation #Capod’opera #ADVcampaign #ArtDirection

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1 year ago

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Circle Table Portable – Creative Direction & Digital Campaign We designed and directed the communication campaign for Circle Table Portable, Venicem’s first series of portable lamps. A project that translates the product’s distinctive features—primary geometries, portability, and material research—into a narrative and visual concept aligned with the brand’s language. We developed the entire visual framework, from creative direction to the production of photographic and video content, up to the definition of the tone of voice. A precise copywriting approach enhances the images, emphasizing the collection’s sophisticated character. A campaign designed to elevate Circle Table Portable in the digital landscape, strengthening the connection between product, identity, and storytelling. Client: @venicem_official Creative Direction & Digital Campaign: @ottone_studio #ottonestudio #designstudio #graphicdesign #creativedirection #Venicem #DigitalCampaign

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1 year ago

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Venicem - Website Design & Development In designing and developing the Venicem website, we aimed to create an immersive web experience that embodies the brand’s essence. In building a visual narrative of Venicem’s identity, we defined a consistent graphic language in which design purity seamlessly intertwines with vibrant and sophisticated storytelling. The exploration of archetypal elements became central to this process. We examined processes, materials, primary forms, and matter through the lens of transformation, with their dialogue serving as a common thread throughout the Venicem website and its communication. Textual and visual content production completed the development of the website. Client: @venicem_official Website Design & Development: @ottone_studio #ottonestudio #designstudio #webdesign #webdevelopment #graphicdesign #creativedirection #copywriting #contentcreation #uxdesign

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1 year ago

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Nutribullet Treviso Basket - Apparel and lifestyle items We’ve translated the new visual identity created for @trevisobasket into an exclusive line of apparel and accessories. Bold illustrations mixed with the TVB logo have taken over flags, scarves, bags, and hats—celebrating and supporting the team every step of the way.

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1 year ago

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Contract - Website Design & Development Within the Contract visual identity project, a new website was born. Through the website design, we aimed to convey the Contract’s vision, processes, and projects with immediacy without losing the complexity of the general contractor reality. A clear information architecture and simplified navigation support the two main content areas — COMPANY and PROJECTS — and the four linked sections: Mission, Processes, References, and Live. In shaping a straightforward, real-time narrative, the Live section introduces in-progress projects and the company’s latest accomplishments. Powerful copywriting and visual content production complete the Contract website experience, setting a new communication approach for the general contractor. Client: @contract.srl Website Design & Development: @ottone_studio #ottonestudio #designstudio #webdesign #webdevelopment #graphicdesign #creativedirection #copywriting #contentcreation #uxdesign

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1 year ago

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Venicem - Creative Direction & Production Through the campaign ‘Becoming Sculptures, in the Quiet Rhythm of Matter’, we highlighted @venicem_official ’s approach, celebrating the expressive potential of matter with a close look at its transformations. By capturing the encounter between primary shapes and fine materials in craft workshops and fucine, Venicem’s identity emerged with authenticity. Matter, transformed by artisanal manufacturing techniques, revealed precious irregularities, transparencies, and sounds that reflect Venicem’s essence. We directed and produced the video, which is part of a campaign that has reached all of the brand’s communication channels, including the website, social media, and dedicated publications. #ottonestudio #visualidentity #graphicdesign #designstudio #creativedirection #videoproduction

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1 year ago

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Contract - Creative Direction & Graphic Design When Contract, a general contractor specializing in interior solutions for retail, hospitality, and luxury sectors, asked us to create its first Company Book, we felt the urgency to establish the proper perspective. Instead of choosing a chronological or self-referential approach, we focused on the working processes that made its expertise unique: we defined and told them through words and images. The pages of Between Spaces and Matter unveil the essence of Contract and its capacity to transform architectural visions and fine materials into new places to live, work, or stay in, as well as through a selection of its most significant projects. Client @contract.srl Creative Direction & Graphic Design @ottone_studio  Photography: @federico_vespignani Print: @chinchioindustriagrafica Foundry: @xyz_displaay @commercialtype Papers: @fedrigoni.paper @vanheektextiles Translations: @stephen.trollip

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1 year ago

Ottone Studio

@ottone_studio