WePlayDesign

It was an honor to have been a member of the jury and to have given a lecture during the China International poster in Hangzhou. Thank you very much CIPB for the invitation. Special thanks to @bixuefeng , @wuweichen_caa , @chenzhengda and all CIPB team @cipb_caa and to all the incredible students. The culture of posters is a reflection of the diversity of styles and conveyed messages that transcends cultural boundaries, offering a universal language that awakens emotions. A timeless moment filled with sharing and discovery alongside talented and inspiring designers. Incredible encounters that will leave a lasting impression. Jury of the China International Poster Biennial 2023 Xuefeng BI @bixuefeng Chen Zhengda @chenzhengda Özge Güven @ozgeguven Chae Byungrok @chae_byungrok Shogo Kishino @6d_graphicdesign Mei Shuzhi @meishuzhi Sophie Rubin (WePlayDesign) @weplaydesign Cedric Rossel (WePlayDesign) Organized by: @chinaacademyofart (CAA)
Zhejiang Artists Association (ZAA) Co-organized by: Visual Communication School of CAA
Graph Design Committee of ZAA #cipbcaa #CIPB2023 #chinaacademyofart #CAAFaculty #hangzhou #posters #posterdesign #graphicdesign #posterbiennale #artdirection #lecture #designtalks #weplaydesign

It was an honor to have been a member of the jury and to have given a lecture during the China International poster in Hangzhou. Thank you very much CIPB for the invitation. Special thanks to @bixuefeng , @wuweichen_caa , @chenzhengda and all CIPB team @cipb_caa and to all the incredible students. The culture of posters is a reflection of the diversity of styles and conveyed messages that transcends cultural boundaries, offering a universal language that awakens emotions. A timeless moment filled with sharing and discovery alongside talented and inspiring designers. Incredible encounters that will leave a lasting impression. Jury of the China International Poster Biennial 2023 Xuefeng BI @bixuefeng Chen Zhengda @chenzhengda Özge Güven @ozgeguven Chae Byungrok @chae_byungrok Shogo Kishino @6d_graphicdesign Mei Shuzhi @meishuzhi Sophie Rubin (WePlayDesign) @weplaydesign Cedric Rossel (WePlayDesign) Organized by: @chinaacademyofart (CAA)
Zhejiang Artists Association (ZAA) Co-organized by: Visual Communication School of CAA
Graph Design Committee of ZAA #cipbcaa #CIPB2023 #chinaacademyofart #CAAFaculty #hangzhou #posters #posterdesign #graphicdesign #posterbiennale #artdirection #lecture #designtalks #weplaydesign

Teaser for the 2025 edition of Les Printemps de Sévelin. @theatresevelin36 😍 An international contemporary dance festival where global and Swiss scenes converge. For 2025, we created a visual language shaped by bodies in motion, their relationship to ground, gravity, and invisible forces. Gesture becomes structure. Movement becomes form. A visual system driven by flow, tension, and suspension, extending the choreographic act beyond the stage. Visual identity Les Printemps de Sévelin 2025 Sévelin 36 Design + motion design @weplaydesign Lead designers Sophie Rubin & Cédric Rossel #visualidentity #brandingdesign #swissdesign #creativecoding #weplaydesign

Animated social media visuals created for the 2025 edition of Les Printemps de Sévelin @theatresevelin36 An international contemporary dance festival bringing together renowned artists from around the world alongside emerging Swiss creations. Visual identity Les Printemps de Sévelin 2025 Sévelin 36 Design @weplaydesign Lead designers Sophie Rubin & Cédric Rossel . . . #graphicdesign #motiondesign #visualidentity #festivaldesign #swissdesign

💥 Flyer and poster designed for the 2025 edition of Les Printemps de Sévelin. @theatresevelin36 💗 Les Printemps de Sévelin is an international contemporary dance festival bringing together internationally renowned performances and Swiss creations. Visual identity Les Printemps de Sévelin 25 Sévelin 36 Design @weplaydesign Lead designers Sophie Rubin + Cédric Rossel

To accompany the 2025 edition of Les Printemps de Sévelin, we created a programme. Conceived as a physical translation of the festival’s visual identity, it highlights the artists’ expressions. In continuity with the developed concept, it extends notions of movement, rhythm, and circulation. Les Printemps de Sévelin, international festival of contemporary dance, bringing together internationally renowned performances and Swiss creations. Visual identity Les Printemps de Sévelin 25 @theatresevelin36 Design @weplaydesign Lead designers Sophie Rubin + Cédric Rossel

Animated poster for the visual identity of Les Printemps de Sévelin 2025 — @theatresevelin36 Les Printemps de Sévelin, international festival of contemporary dance, bringing together internationally renowned performances and Swiss creations. While the stage is a space of expression for artists, it can also become one for us. For the 2025 edition, we imagined a visual tool inspired by the way dancers inhabit space, their relationship to the ground, to gravity, to invisible volumes. Everything becomes language. Everything becomes movement. It is these gestures, circulations, and suspensions that we sought to capture, translate, and open up to other forms of attention. This project is a response to the choreographic act, an extension of its momentum, a living material resonating with the bodies that pass through it. Visual identity Les Printemps de Sévelin 2025 Sévelin 36 Design and Motion Design @weplaydesign Lead designers Sophie Rubin + Cédric Rossel . . . #weplaydesign #animatedposter #movingposter #posterindex #typosters

🤩 Honoured 🤩 to be a winner at the @appliedartsmag in the Entire Design Program category for the identity of @festival_filmar 2024. /winners/design/filmar-en-america-latina-24-w278/?year=2025 Grateful for this recognition that celebrates creativity, collaboration, and meaningful design.

We’re proud to be among the @typographic_arts winners with Les Quarts d’Heure – Sévelin 36 Each year, the STA recognizes 100 projects for typographic excellence from around the world. Honored to see our work included in this year’s selection. /winners @weplaydesign Lead designers Sophie Rubin + Cédric Rossel

Poster displayed in the streets for Les Quarts d’Heure de @theatresevelin36 Project Les Quarts d’Heure — Sévelin 36 Design + Custom lettering for the front of the poster @weplaydesign Lead designers Sophie Rubin + Cédric Rossel

Program/poster designed for Les Quarts d’Heure de @theatresevelin36 😍 Les Quarts d’Heure at Sévelin 36 celebrate short, bold formats driven by the emerging choreographic scene. Project Les Quarts d’Heure — Sévelin 36 Design & custom lettering (front of the poster) @weplaydesign Lead designers Sophie Rubin & Cédric Rossel

Poster for Les Quarts d’Heure 2024 — @theatresevelin36 Les Quarts d’Heure at Sévelin 36 is a lively festival presenting 15-minute creations by seven emerging choreographers and collectives. The 2024 poster highlights the participants through playful lettering, where shapes and words interweave to reflect the diversity of choreographic voices. Each element resonates with the others, creating a bold and surprising composition. The contrast of neon yellow and silver amplifies the energy, creativity, and vitality of youth. Project Les Quarts d’Heure — Sévelin 36 Design + Custom lettering + Motion Design @weplaydesign Lead designers Sophie Rubin + Cédric Rossel . . . #sevelin36 #posterdesign #poster #typography #movingposter #themovingposter #bewegtesplakat #animatedposter #motionposter #posterinmotion #motiondesign #motiongraphics #animationposter #graphic #graphicdesign #plakat #plakatdesign #typoanimation #kineticposter #kinetictypography #typosters #weplaydesign