SaaS animation by
@nazmul.motion 🎨 checkout his process below 👇
“Doing both design and animation is a powerful skill for a motion designer.
Learning how to generate ideas from keywords, build strong visual metaphors, craft dynamic composition, create clear hierarchy, control spacing, keep typography consistent, balance rhythm, and nail color harmony… that’s the design side that makes the animation side feel inevitable.
I genuinely love doing both. When I handle design + motion together, I can plan exactly where transitions should happen, where a cut will feel cleaner than a morph, and how every scene should flow into the next without feeling forced.
Honestly, the scariest moment is always the same:
a blank artboard and a client script.
Here’s how I get from “blank” to “ready to animate”:
– I pull out the core keywords and turn them into visual building blocks
– I hunt references across Pinterest, Vimeo, and Behance (not to copy, but to understand patterns that work)
– I design everything in grayscale first to lock composition, hierarchy, and readability
– Only after the layout feels solid, I bring color in with intention (contrast, brand consistency, and mood)
– Then animation becomes a design extension: timing, easing, transitions, and morphs are planned from the storyboard stage
For this explainer video for Payer, I mapped the full visual system before touching animation—so the motion could feel purposeful, not decorative.
-
🔗 MoGraph Tools—the #1 newsletter for motion designers. Get weekly insider tips, new tools, plugins, creator interviews, top inspiration and more. Link in bio 🔥
-
Follow
@motionplanet.tv for more content ❤️
Please follow the artists 🧑‍🎨
-
#motiongraphics #procreate #mograph #explainervideo
