@scenehome : Amidst the hustle and bustle of Egypt’s Cityscape real estate exhibition, a serene booth stood out, drawing visitors with its calm atmosphere. Designed by award-winning UK-based Morph Design Studio for Madaar, a nine-year-old Egyptian real estate developer, the booth reflects their mission to create immersive environments that radiate tranquility.
Inspired by nature’s organic shapes, the design showcases smooth, flowing forms that draw you in, inviting you to linger and absorb the atmosphere. Crafted to inspire a positive, peaceful mindset, it creates an ideal setting for meaningful conversations, free from the pressures of a crowded space.
Read the full feature on scenehome.com.
📸 Wafa Samir
🖋️Rana Gabr
In our latest experiential design for Shein, we transformed a 12x8 site into an immersive space that seamlessly merged design with cognitive elements like memory, attention, and thinking. By incorporating interactive games, giveaways, online ordering stations, shaded seating areas, a water bar, and more, we created a memorable shopping experience that entertained users while adding value for the client. This approach ensured the design was both functional and exponential, benefiting both the brand and its audience.
📸: @nourelrefai
“ A SPACE WITH A PULSE “
I’m grateful to have been part of today’s @ted Global event, and I’d like to thank the @tedxeui for inviting me. My talk focused on the importance of finding yourself and doing what you love, and how that ties into experiential design,how spaces we interact with shape our lives and character. Thank you to the university team and to @morph.plus for helping bring this vision to life.
Our latest experiential design for @ymreeofficial
The concept behind the detailing of the interiors and materials was merging luxurious marble, giving that rich feeling, with stainless steel for a luxurious yet futuristic atmosphere. Additionally, the light connectivity, with red lights along the sides, helped ease the eye and guide focus toward the far end focal point: a screen showcasing their creative brand shoots.
📸 : @yusufelmasry
Adham Shawkii is the co-founder and lead designer of The Morph Foundry, the parent company of three innovative studios: Morph + Design Studio for interior and activation design, Morph On Set for art direction and production, and Morph Creates for experimental material and installation design. Renowned for his focus on experiential and human-centric spaces, Adham is dedicated to pushing the boundaries of traditional design.
🎟️ Grab your tickets now for TEDxEUI 2026!
🔗 Tickets linked in our bio
Our latest experiential design for @ymreeofficial
Our concept was to create an experiential space that showcases each piece. The interior was minimal, bold, and sharp. We used stainless steel as a monochromatic material throughout the space to create a sleek, shiny backdrop that allows each piece to stand out with minimal distraction, ensuring visitors focus on every detail.
Our latest experiential design for @hadiaghaleb.com at @district5___
“The concept behind the space was to craft a fully immersive experience. As soon as you step inside the store, you feel delightfully lost within a dreamy landscape. The fluid, pink, and curvy organic lines shape a surreal environment, blending fantasy with fashion. It’s a monochromatic pink cave that draws visitors into the brand’s world.
Within the pink cave, we integrated subtle circuit-like patterns in the curves to create unique display areas. These pink displays ensure that the brand’s products pop vividly, standing out against the monochromatic environment. By using the entire space cohesively, the products become the focal point within this immersive pink dream.”
That’s our latest experiential design for @roufy.s ! The challenge? A roughly 4-ton prefabricated metal booth installed in one piece. The concept was fueled by a bold orange pop-tone, grabbing attention and amplifying the experience to reflect the brand identity. Huge thanks to the @morph.plus team designers and production, who brought this to life.
Three years ago, Society of Play’s dream began with people, through our playdates and experiences, designing moments that sparked true connection, playfulness and presence. Over time, that curiosity grew into spaces and into understanding what happens when people enter it.
By the end of 2025, we got to live that evolution at Cairo Design Week, watching people move through our spaces, ending the year with giggles, pauses, and real emotion. Seeing a space hold people like that felt quiet, powerful, and deeply grounding.
Grateful for @cairo.design.week@alaamsaad@morph.plus@kippiseg@paulahany1@Basmaelsaadi and the entire Society of Play team for helping turn a growing idea into something people could truly feel. ❤️
Our latest experimental design for @mxd.nothingfake at @uvenues
The interior is inspired by a minimal, monochromatic color palette, featuring concrete and stainless steel. This choice enhances the pop-up’s overall aesthetic, allowing the denim jeans to stand out as the main decorative element. This approach ensures that the design is deeply rooted in MXD’s brand identity and product essence.
📸 : @farrahathout
Our latest experimental design for @mxd.nothingfake
The design revolves around creating a denim jeans pop-up in @uvenues . The core idea is to transform denim patterns and jeans into the primary decorative elements of the space. To achieve this, we’ve employed a minimal, monochromatic color palette and combined two materials: stainless steel and concrete. This approach ensures that the brand’s main product, the denim jeans, serves as the focal point of the decor.
For the exterior, we’ve enveloped the space entirely in denim jeans, and we’ve also incorporated openings inspired by denim pockets, using brown leather to enhance the aesthetic. The entire design is centered around evolving the space through the use of denim, ensuring that the pop-up seamlessly aligns with MXD’s identity and product essence.
📸: @portfolioh__
