MORPH CREATES | THE LAB

“ A SPACE WITH A PULSE “ I’m grateful to have been part of today’s @ted Global event, and I’d like to thank the @tedxeui for inviting me. My talk focused on the importance of finding yourself and doing what you love, and how that ties into experiential design,how spaces we interact with shape our lives and character. Thank you to the university team and to @morph.plus for helping bring this vision to life.

Lately

That’s our latest experiential design for @roufy.s ! The challenge? A roughly 4-ton prefabricated metal booth installed in one piece. The concept was fueled by a bold orange pop-tone, grabbing attention and amplifying the experience to reflect the brand identity. Huge thanks to the @morph.plus team designers and production, who brought this to life.

2025, through play. Spaces designed for connection. Moments that remind us how alive we can feel. Thank you for playing with us.

A long Overdue post. Anyways, here’s the playground’s album. 🤸🏻‍♀️🎨 @lh.studios__ ‘s Inspired by Egypt’s most influential Islamic art eras, translating historical patterns into playful, moving forms. Created for @wearesocietyofplay ‘s playground at @cairo.design.week | with @morph.creates , fueled by @kippiseg A 2025 highlight 🌟

We had the pleasure of leading the launch of Nutshell X Dara’s Ice Cream, where a bold idea went beyond one’s wildest imagination. From strategy and PR to on-ground execution, last night was all about turning a collaboration into an experience ✨ #DASHClient

When art and heritage meet play, balance comes to life.

Designed spaces come alive the moment people step in. Shared balance, unexpected rhythms, this is how play turns space into a living playground.

In a play led space ruled by movement and connection, our playground revealed itself.

We ventured into designed play-led spaces, turning Cafe Riche into a playground. You just have to listen closely to hear the balance of play.

I’ve always considered @lh.studios__ as my personal playground. But for the very first time, @wearesocietyofplay turned it into an ACTUAL playground 🛝—— for this year’s @cairo.design.week , i got to play with colors. Seeing this whole thing come to life last week was insane! Revealing it all, soon! A crafted balance @morph.plus with a taste of fun @kippiseg

This is our latest project at @cairo.design.week in collaboration with @wearesocietyofplay . The whole idea of the project was about how we could create an experiential, immersive space by blending the services of @morph.plus as a design concept and @morph.creates as the execution for the interactive elements. The concept of the space was all about creating something that lets people interact and engage amid the hustle and bustle of Cairo Design Week. We wanted our space to be a kind of refreshment point, a place that changes the mood from the aesthetics everyone is seeing elsewhere at the event. We created this space as an immersive experience where people can interact, play, rest, and refresh their minds. We incorporated two see-saws in our own unique way to enhance human interaction and enjoyment, giving people a break from everything else going on. We set it up near Café Riche and the Islamic Ceramic Museum in Zamalek. This was all about showcasing our experiential design techniques and how we create engaging experiences. And just to wrap it up, we’d like to say: Morph is creating feelings, not creating spaces. Special thanks to @hisham_mahdy_hm and his team at @cairo.design.week for the outstanding quality and remarkable of the event.