My slow mornings have become something sacred.
Before the world asks anything of me, I return to myself.
With the sunrise, fresh air, warm coffee, gentle movement, and quiet moments that ask for nothing but presence.
There is something so beautiful about beginning the day softly, without rush, without noise, without needing to be anywhere else. Just here. Just now.
These small rituals have taught me that how we start our mornings often shapes how we move through the rest of our lives.
A slower morning, a steadier heart.
Xx
Monika
A brand that knows where it stands finds the people it was meant for.
The Dall’Alba branding is more than an identity.
It’s a position. A statement.
Atmosphere, heritage, depth. An old-world sensibility that speaks to those who notice.
Small Luxury Hotels Of The World. Michelin-starred restaurants. Places where imagery shapes perception. The Studio’s photography invites you in long before you arrive. Drawing you into a scene you don’t simply observe, but feel a quiet pull to belong to.
This is the power of a brand that feels precise.
It doesn’t reach or beg.
It echoes and beckons.
Client: @dallalba.studio@roberta.dallalba
Mockup: @moonstudio.creatives (coming soon)
An idea taking shape. A message, hidden in plain sight. A pathway that leads to a destination unknown. From ideation to something finished, tangible, authored.
Chosen Form is the vessel that carries creatives across the seas of uncertainty, doubt, and confusion, bringing them to the land of clarity and artistic freedom.
Anticipating its official launch.
Client work: Chosen Form
Follow: @_chosenform and @rebeckalundberg.co
Some projects unfold with ease. Not because they ask less of you, but because everything is met with trust. Trust in the process. In the vision behind the work. In what is felt, not just what is seen.
That trust allowed us to create something that moves between the strategic and the artistic, without ever needing to choose one or the other.
More than a photographer, Roberta Dall’Alba is a visual storyteller who captures presence with rare precision. Her approach to color, to pacing, to atmosphere gives her work a silent intensity, as if each frame exists slightly outside of time.
Client work: Dall’Alba Studio
Follow: @dallalba.studio and @roberta.dallalba
Chosen Form creates premium tools that honor both the discipline of intentional practice and the freedom of expression. Designed specifically for creative minds and artful lives.
These tools are born from years of navigating creative ambition and the search for a way of living that honors both artistic freedom and sustainable work.
Every product helps you bring your inner and outer creative world into coherence, clarify your artistic identity, and give your instinct an organized foundation to thrive.
#chosenform #creativedirection #creativework #moonstudiodesigns
Coming soon!
In a world full of fast creation, trends, and artificiality, we saw multi-passionate creative professionals still valuing craftsmanship, intention, and reflection. Artists and designers searching for their place in an ever-changing world and work environment. We saw a longing for quality, connection, beauty, and timelessness. To slow down, write on real paper, ask the important questions, and create projects and artistic practices with authenticity and identity.
From this, Chosen Form was born.
Together with the lovely and talented team from @moonstudiodesigns , this vision is coming to life, and we can’t wait to show you!
#chosenform #creativetools #creativedirection #creativeidentity
A new chapter.
Not erasing. Transferring.
Carrying everything forward - the experience, the vision, the work - gathered now under one name, @dallalba.studio
Dall’Alba Studio began a few months ago as an idea, a small seed planted in a way only the universe understands, and brought to life with the thoughtful visual and business strategy work of @moonstudiodesigns , Monika and Alex.
DS is a visual storytelling studio founded and led by visual storyteller Roberta Dall’Alba.
Through still and motion imagery for luxury hospitality and travel brands, the studio creates visual narratives that extend the experience of a place long before it is ever visited.
A quiet beginning for what is to come.
Welcome to the brands, places and stories that will take shape here.
.
Art direction, color grading & video: @roberta.dallalba
Brand design: @moonstudiodesigns
It’s become a cliché in our space: “Design without strategy is just decoration.”
And while it may be true, strategy without design is just theory. A strategy only comes alive when it becomes tangible. When it forms into a visual language, a personality, an identity.
Yet, strategy isn’t a rigid, “sacred” document meant to dictate every design choice. It’s a direction. A path forward that still requires exploration, judgment, and trial and error.
For us, branding is never linear. It works as a loop: Strategy guides. Design responds. Strategy sharpens. Design refines. Over and over, until the two become inseparable.
This is why we believe designers should understand strategy, and strategists should understand design. Because when one exists without the other, brands feel incomplete.
And when the two work together, the result isn’t just good-looking visuals. It’s a brand that makes sense, feels intentional, and holds up over time.
2025, gone in the blink of an eye. And yet, when we look back, so much unfolded for us and for Moon Studio.
It wasn’t a year where we “figured it all out.” We don’t believe that moment ever really arrives, nor should it. Because growth is found in motion.
We took on fewer projects, yet surpassed our previous financial goals. But the real victory wasn’t earning more, it was doing so without working more. In truth, we would have been happy earning the same as last year if it meant feeling less overwhelmed.
Moon Studio also stepped into a new direction.
We created @moonstudio.creatives a space dedicated to helping designers find clarity in their creative careers. It’s allowed us to see our peers differently and understand our industry more deeply.
This year also brought something we didn’t realize how much we missed: in-person connection. Meeting @studiokynd , @by_calexander , @k_design_agency_ , and @nrdstudio in London at @adobe was a beautiful experience. When so much happens from home, face-to-face moments feel especially meaningful.
We worked on branding, web design, and social media with both new and returning clients. While both are rewarding, we’ve realized that long-term collaborations are what we love most.
We don’t know what 2026 will bring. All we hope is that it continues to teach us and help us grow as a business, as a couple, and as people.
Whether you’ve supported us with a like, an emoji, or a thoughtful message this year, we felt it. We appreciate you more than we can say.
And to our past, present and future clients, you are the heart of Moon Studio. You are the reason we get to do what we love.
With warmth,
Monika and Alex
Photo by the talented @katyaskvortsova
Born from a rejected client concept, Nymph became a brand identity with its own story and spirit.
The process was rewarding because we took an idea that first belonged to a skincare brand, renamed it, reimagined it, and eventually wandered far from where we started.
That is the magic of passion projects. They stretch your creativity, remind you how fun design can be, and give you the freedom to build worlds without limits.
They also offer a welcome pause from the pressure of sharing client brands, since showcasing work can feel just as demanding as creating it.
So while we have many client projects we cannot wait to share, it felt good to fuel our creativity with this one.
What about you? How often do you create simply for the joy of creating?
Don’t create a brand. Create a world.
A world with its own story, language, voice, philosophy. That’s when a brand dips from the surface and plunges into a story without boundaries.
It can grow, it can change, it’s no longer rigid or bound by rules. That’s when branding sets a business free.
Though just a concept, Nymph is more than a visual identity. It has a story, a reason to exist, a voice, a vocabulary that harmonizes the brand.
Visuals are tremendously important in a brand, but to bring them to life, we must aim to create a universe that invites people to dream and feel something when they encounter it.
If you’re looking for a branding studio, choose one that builds worlds, not just logos.
