Charles Alexander | Branding + Graphic Design

@by_calexander

Crafting brands for Sport, Fashion & Wellness. 10+ years experience · @Adobe Ambassador · Working Globally · Now booking: June Enquire Below ↓
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Weeks posts
Are you ready to elevate your business? With my experience, expertise, and vision I’d love to bring your brand to life, carefully crafting projects with your input making the whole design process seamless and exciting! Let me take you through the design process and let’s get the ball rolling on your project! 🚀💼 Have questions? Drop me a DM or check out the link in my bio for more info! 💬✨ . . . . . #CreativeStrategy #CreativeProcess #BrandStrategy #EntrepreneurLife #BusinessDevelopment #CreativeVision #BusinessOwner #DesignInspiration #BusinessGrowth #DesignStrategy #LevelUpYourBusiness #BusinessStrategy #BusinessElevation #BusinessSuccess #BusinessMindset #StartUpJourney #DesignProcess #SmallBusinessGrowth #StrategicPlanning #BusinessVision #DesignSolutions #ProjectCrafting #EntrepreneurialSpirit #DesignIdeas #BrandBuilding #ProjectCollaboration #InnovationStrategy #DesignThinking #BusinessTips #ProjectManagement
133 6
2 years ago
A bit about me 🌟 I’m Charles, though you might know me as Alexander from my handle — yeah, it’s a bit confusing, but it’s what was available for me at the time 🤦🏻 A quick intro: I’ve been in the design game for over 9 years, working my magic in various UK design agencies. From branding cozy restaurants to crafting luxe packaging for top-tier brands and much more. In 2019, I took the plunge into freelancing which allowed me to see the world whilst doing what I love - creating brands. Aside from design, I love music, film, hiking, shooting hoops, and travelling which keeps me inspired and my ideas fresh! Here I am today, open for bookings, and ready to help business owners turn their dreams into reality. Have questions about my services or just want to chat? Hit me up anytime! 🎨✨ . . . . . #CreativeMind #ArtOfTheDay #CreativeDesign #PrintDesign #DesignPassion #FreelanceLife #BrandDesign #DesignAgency #LogoDesign #IllustrationInspiration #ArtisticExpression #Artistry #DigitalArt #VisualIdentity #DigitalIllustration #FreelanceDesigner #BrandIdentity #CreativeProcess #IllustrationArt #GraphicArt #DesignInspiration #GraphicDesignerLife #DesignSkills #DesignPortfolio #ArtisticVision #Typography #DesignCommunity #GraphicDesign #VisualDesign #VisualCommunication
126 9
2 years ago
Hey World, I wanted to give you a quick reminder of the services that I offer, swipe the carousel to explore what I offer and the industries I’ve collaborated with, I’m also open to working within new sectors (I love a challenge) so don’t hesitate to reach out! Any Q’s? Just drop me a DMs or check out the link in my bio for more info! 💬✨ . . . . . #ChallengeAccepted #CreativeCollaboration #GraphicDesignerLife #CustomizedApproach #ClientPartnerships #IndustryCollaboration #ColorPalette #BrandDesign #ServicesReminder #ProfessionalServices #ExploreMyServices #CreativeAgency #NewOpportunities #GraphicDesignStudio #OpenForBusiness #DigitalDesign #BusinessSolutions #GraphicDesignServices #IllustrationArt #DesignInspiration #ProblemSolver #DesignPortfolio #Typography #LogoDesign #VisualIdentity #VisualCommunication #ArtisticExpression #ExpandYourHorizons #InnovationInAction #TailoredSolutions
116 4
2 years ago
There is always something quite special about seeing a design in person, from the screen to the physical. I recently designed and printed a custom tote bag using @adobeexpress Print & Deliver. 🛒 I wanted to create something minimal and typography-led, while also testing the full print workflow directly inside Adobe Express, from setting up bleed and margins, to applying assets from my Brand Kit, through to previewing and ordering the final tote. 👜 Really satisfying seeing the design move from screen to physical print, I’m a sucker for a tote bag, especially one I designed myself! 🙌🏼 Print & Deliver is available on Adobe Express web and mobile (iOS & Android) in the US, UK, Australia, and Canada, with 40% off printed items until June 25th. Give @adobeexpress a try at adobe.ly/4d2m7BE and let me know what you’re creating for the #AdobeExpressPrintSale! #AdobeExpressAmbassadors #Ad #AdobeExpressPrintSale
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4 days ago
A reimagining of the iconic Moab 240 identity, Charles Alexander edition. This concept explores how the brand could evolve in a more contemporary way, while staying rooted in the heritage, grit, and spirit that make the race so distinctive. Drawing inspiration from Utah road signage, desert landscapes, and the raw endurance of ultra running, the identity pairs a subtle western character with a cleaner modern system, balancing heritage with clarity, warmth, and versatility. The iconic animal mark remains at the heart of the identity, reinterpreted with a more crafted, human touch and simplified into a bold flat symbol designed to scale across every touchpoint. An identity built around place, endurance, and instinct. Full case study soon, would love to hear what you think! 🏃‍♂️🏜️🌵🦂
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8 days ago
A small reflection on my journey in design so far. It’s kind of surreal looking back at old work, seeing how much things have evolved over time. Some of it makes you proud, some of it makes you cringe, but all of it is part of the process. It’s a reminder that growth only really happens by doing. I’m genuinely grateful for the career I’ve built and the people I’ve met along the way , the ones who trusted me early, gave me opportunities, and helped shape how I work today. It’s impossible to sum up everything I’ve learned over the years, but working in agencies played a huge role. Fast-paced environments forced me to think quicker, refine my process, and develop a better understanding of collaboration, communication, and handling real-world client challenges. Over time, you realise design isn’t just about making things look good, it’s about thinking clearly, making better decisions, and creating work that actually connects. I’m Still learning to this day.
42 16
11 days ago
This one didn’t make the final selection, but I couldn’t let it sit in an archived folder. Amal Sala started as a concept, and somewhere along the way it took on a life of its own. The hand-drawn illustration, cultural symbolism, typography, textures, real brand applications. It grew into a full identity system naturally. Sometimes the strongest concept doesn’t make the cut, but that doesn’t mean they stop having value. Often, they become something entirely their own if you continue to work and evolve the concept further. If you’re looking to build your brand, drop me a message. I’d love to help out ☺️✉️ Do you archive unused routes, or do you keep working on them into something new given time? 🕰️ 🇲🇦
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16 days ago
Come and join me and @studiokynd for a morning content session, Content Creation Confidence, as we understand that creating content can feel overwhelming; however, we are going to take that overwhelm and create content together in this intimate workshop centred around building content, using @adobeexpress in a way that feels aligned and actually sustainable. To keep the space intimate, we are welcoming 15 founders, so if this feels like something you’d like to be part of, comment ‘GATHER’ and we will send you the details, location TBC, Date: early May. #AdobeAmbassadors
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17 days ago
Back to Croatia with this one. As I mentioned previously, one thing that really stood out to me during our visit was the national checkerboard emblem, appearing everywhere, from flags and merchandise to council logos, number plates, stamps, and more. It’s woven deeply into the country’s visual identity. The checkerboard’s roots trace back centuries, forming part of the Croatian coat of arms. Legend has it that King Stephen Držislav once played a game of chess against the Venetian Doge, winning his freedom, and inspiring the now-iconic pattern. Whether myth or history, the idea stuck, and the symbol endured. 🇭🇷 If you’re building a brand and want an identity with that same sense of clarity, consistency, and staying power, I’m currently taking on new branding projects for May, drop me a message. ✉️ Ps x2 images for this post was created by @adobefirefly
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20 days ago
The beautiful sights of Croatia. My first time here, and I found it very inspiring. 🇭🇷 As a designer, one thing that stood out straight away was the national checkerboard symbol, a clear, consistent identity used across so many touch points throughout the country. It’s a great reminder of how powerful a well-applied visual system can be. Design aside, it was just as important to switch off for a moment, to recharge, slow down, and soak up some sun. 🌞 Back in the studio now and opening up a few branding slots for May, always happy to chat through your branding requirements.
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23 days ago
Hot take: your design isn’t the problem. Jumping straight to logos and colour palettes before you know what your brand actually is, that’s the problem. It’s why things feel all over the place, why it never quite clicks, and why you blend in when you’re trying to stand out. Sound familiar? You’re not stuck. You just need a starting point. Comment the one that resonates most, or DM me “BRAND” and I’ll help you work through it.
18 6
26 days ago
A quick look at how I’d design an on-brand poster using @AdobeExpress . In this, I’m using @AdobeExpress to go from a blank canvas to a clean, considered poster, using the Brand Kit which stores your logos, brand colours, and typography for quick and consistent application. I’m also tapping into the Adobe Express library, which has a range of subtle textures and elements to help bring everything together. Whether it’s a poster, flyer, or social content, it makes creating on-brand visuals simple and efficient. It’s a repeatable workflow that keeps everything consistent without slowing you down. Save this if you want a simple workflow to comeback to 🔖 Try it out for yourself at adobe.com/express @AdobeExpress @adobeuk #AdobeExpressAmbassadors #Ad #HowToAdobeExpress
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27 days ago