Niobe | Branding, Web Design + Creative Direction | Studio Kynd

I get a lot of emails, but then there are the ones that make me pause, smile (sometimes tear up a little). The ones that remind me how far I have come and why I chose to build this studio in the first place. I did not come into this world as a “brand designer.” I am self-taught, every skill, every project, every client win was something I learned (often the hard way) as I went. I have spent years pouring my heart into building something intentional and every message like this is a quiet reminder that it mattered. I am endlessly grateful to every single client who trusted me with their vision… who saw my work and said yes. These are just a tiny handful of the kynd messages I have received over the years, but there are so many more that I hold close. 🫶 Thank you for being part of this journey and for believing in me, in the work, and in the magic we create together. Love, Niobe x Photo by @jadealanaphotography

You do not need to keep doing everything yourself 🤍 Over time, I have started to notice a pattern in the women I work with; a shared thread that runs beneath very different lives, roles, and industries, but always seems to lead to the same place. So often, they are working in high demand corporate roles, carrying a lot of responsibility that requires them to be constantly switched on, dependable, and capable of holding a lot at once. From the outside, everything appears established, successful, and secure and yet, alongside that, there is always something else... An idea that hasn’t fully been explored yet, a vision that sits just beneath the surface, or a persistent pull towards something that feels more their own, something that offers not just financial growth, but a different way of living entirely. A way of working that allows for more freedom... freedom to travel without asking for permission, to spend slower, more present time with family, or to have the space to return to the parts of themselves that have been set aside for years. And so, they begin building, in between meetings, late in the evenings, or in the small pockets of time they can find throughout the week, slowly piecing something together that they hope will one day support them in a different way but in that process, they often find themselves doing everything alone, trying to make sense of strategy, visuals, messaging, offers, content... It becomes to feel like too much and this is usually when they come to Kynd. We are here for women creating something of their own and ready to take it seriously. Enquiry via the link within our bio x

In 2019, I went to Goa, and it completely changed my life. I remember sitting in a beachside café, surrounded by people on their laptops, headphones in, working while the sound of the ocean played in the background. They were digital nomads—people who had created a life where they could work + travel anywhere. I was fascinated. I loved the freedom they had, the creativity of their work + the way they lived on their own terms. At the time, I was a nurse with a steady, secure job. I loved helping people, but deep down, I knew I wanted something more—something that allowed me to combine creativity, freedom, and adventure. I did not know how, but I just knew. Two years later, I completely changed my career. I took a chance on myself, started Studio Kynd, and built the life I would once only admire from afar. Now I get to run a business I love, helping founders bring their dream brands to life—all while exploring the world. It did not happen overnight. There were moments of doubt, fear, and imposter syndrome. But every step I took—every risk, every failure, every leap of faith—led me here. So if you are reading this and dreaming of a different life, know this: it is possible. The life you want is already waiting for you; you just have to start building it. Save this as a reminder: One day, you will look back and realise you created the life you once dreamed of ✨ #StudioKynd #DigitalNomad #DreamBigStartSmall

As an Adobe Ambassador, one thing I genuinely love is being able to explore new tools + updates as they are released. I recently tested Adobe for creativity in Claude by reformatting a landscape video into Instagram Reel size using the Resize Video Skill. If you have ever reformatted landscape content into Reel size before, you will know how quickly the crops can get weird (haha). So I wanted to test a workflow that made the resizing process feel a little more seamless. I uploaded the original clip into Claude, described the format I needed and watched the Adobe tools handle the technical side directly inside the chat all whilst I went off to make myself a cup of tea. What I liked most was how I saved me time, rather manually reworking everything across different apps, I could guide the workflow conversationally while still staying creatively in control of the final result. Try Adobe for creativity in Claude now: /go/adobe-for-creativity-claude 🤎 #AdobeAmbassadors #Ad #AdobeforClaude

Reposting this because the first time I shared these script fonts, you loved them + honestly, I get why. A beautiful script font can completely shift the feeling of a brand. It can make something feel more romantic, more editorial, more feminine, more heritage-led, or more high-end with just one carefully placed word but the real magic is in how you use them. Script fonts can very quickly feel too decorative if they’re overused, which is why I love pairing them with clean, minimal typography, lots of breathing space, and a strong visual system around them. I have written a full blog sharing my favourite Adobe script fonts for luxury and high-end brands, along with why I love each one and how I woulld use them. Comment “FONTS” and I’ll send you the link ✨ #adobeambassador

Want this template? 🤍 Comment “LOVE IT” and I will personally send you the link 🫶🏽 Now that so many new faces are here, I thought I would properly introduce myself… I am Niobe, the founder and creative director behind Studio Kynd; a brand studio helping founders create quietly magnetic brands through strategy, storytelling, and considered design. Before Studio Kynd, I actually worked as a nurse within the NHS, and although my career path changed completely, so much of what I learnt still shapes the way I work today. Listening deeply, understanding people, holding space, and creating from a place of emotion and connection has naturally become part of my approach to branding too. Over the last few years I have had the opportunity to work with founders across wellness, interiors, hospitality, lifestyle and creative industries, helping bring their vision to life in a way that feels elevated, intentional, and truly aligned to them. Studio Kynd started with a laptop, a tiny dream, and me figuring things out before I felt fully ready and now I get to spend my days designing, storytelling, travelling, hosting founder events, and building a business that supports the kind of life I always hoped for. So if you are new here… hi and I’m so happy you’re here 🫶🏽🤍

I had the pleasure of shaping the world of St. Étienne from brand strategy and identity through to visual language, brand elements, shoot direction and even stepping in front of the camera to be a “muse” for the brand; every layer has been thoughtfully considered to reflect the depth of what Eve + Karyn are building. I have loved working with St. Étienne over the past couple of years, and I am so excited to continue evolving the brand even further this year. This is what long-term collaboration truly looks like; a brand that deepens, refines, and expands over time. St. Étienne is a soulful interior design studio crafting intentional spaces and ritual objects, rooted in heritage, emotion, and everyday ceremony… a brand designed not just to be seen, but to be felt. If you are ready to build something with this level of depth and intention, I would love to support you, send me a message or enquire through the link in my bio 🤍 Photos by @jadealanaphotography

Monday Mood 🤍 Slow, considered + deeply focused on creating work that lasts. The kind of design that I am drawn to has never been about chasing trends or keeping up with what’s “in” right now. It is about building something that still feels right years from now. Something that holds its value, its meaning, its presence. The design I do is always timeless and this is not because it avoids change, but because it’s rooted in something deeper than it. I love working on brands that feel like they have always existed… the kind that don’t need to shout to be seen, because they carry a quiet confidence within them. That’s the energy this week, last week + always 🤍 If you want to explore working together, reach out and we can schedule an energy alignment call ✨

April Dump - mainly between London, Cambridge + Croatia. A busy month with my first gathering in Notting Hill, a much needed holiday even though we never rest as we spend every day adventurising, lots of sunny days, trips to my fav gelato however I was not a fan of the coconut matcha which is odd for me as that is usually my vibe, my first ever hydrofacial and I loveddddd it, treating myself to a @nourhammour_paris jacket, and I also managed to get the new @mollymae adidas collabs in both colours. Overall it has been busy with work, @adobe kept me very busy in which I’m so grateful for and I spent a lot of time deciding if I should go back to Mexico for a bit or just stay in Europe. Oh and I had a house viewing but I hated it after searching for the last two years. I cried. It is hard being an adult. We will carry on searching for a dream home base so I can finally take my belongings out of storage after five years hehe 🙈 What a month. Let’s create more beautiful memories in May.

Creative work needs rest. It took me a long time to understand this, especially when building a business where it can feel like you always need to be visible, always creating, always sharing something new but the truth is, the work that feels the most aligned, the most considered, and the most you… rarely comes from urgency. So if things feel slow right now, or if you’re in a season where you’re not producing as much as you think you should be… maybe it’s not a problem to fix. Maybe it’s part of the process. Save this as a little reminder to come back to when you need it 🤍

There is something about working with interior designers that just clicks for me. Maybe it is the way they already understand feeling… how a space can hold emotion, memory, stillness or how every detail, every material, every decision is intentional. Venne Studio was exactly that. We built a brand that mirrors the way they design; quiet, refined, and grounded in how people actually live. Nothing forced, nothing overdone… just clarity, balance, and a sense of ease that lingers. This is the kind of work I love most. If you are an interior designer building something thoughtful, I see you and I am here for you. 🤍

When developing a concept, it usually looks like this… something a little messy but enough for me to follow, and I have found that letting it be imperfect at that stage is what actually allows the idea to come through properly. From there, I slowly begin to build around it and taking it into Firefly where I can start to explore the mood, the colours, the textures, and the overall direction in a way that feels a lot more visual + intuitive. I think that’s the part I’ve come to really value, being able to see something before it’s fully formed, to test different directions, to move things around, and to let the idea evolve rather than forcing it into something too quickly + then naturally, everything starts to connect… the product, the brand, the feeling behind it, and the world it could exist in, all begin to take shape in a way that actually feels aligned. You can try Adobe Firefly at adobe.com/firefly, or if you want, comment “SPRING” and I will personally send you the link and I can help you if you need some guidance 🤍 #AdobeFireflyAmbassadors #Ad #HowToAdobeFirefly @AdobeFirefly @Adobe