Mode and Mode

𝘕𝘰𝘴𝘦, a publication exploring the aesthetic and sensorial dimensions of smell, released their second issue, 'Primed', last month. We have a few copies over at our online store, follow your nose over there... 𓆸 𝘕𝘰𝘴𝘦, issue 2 'Primed' Softcover, 144 pages 29.5 x 21cm March 2026 $55

Come watch “Fashion TV”, our film night / clip show this Wednesday evening @miscellania_ ! Would love to see you or your silhouette there 👤 Free, RSVP link in @modealsomode bio

On Wednesday April 1, join us for Fashion TV presented by Mode and Mode at Miscellania, an evening of scenes from films that explore dress as a central subject on screen. Together we’ll look at fashion as a ruthless industrial process; a means of personal expression; a struggle within and without gender and class; a material history of cultural artifice, and much else besides. This screening has been curated by Laura Gardner and Rowan McNaught. This is a free event, but booking is recommended, via: /fashion-tv Doors open, 7pm Screening begins, 7:30pm Miscellania rooftop open from 4pm.

New to the webshop: 𝘈𝘭𝘭 𝘞𝘰𝘳𝘬 𝘪𝘴 𝘞𝘰𝘮𝘦𝘯'𝘴 𝘞𝘰𝘳𝘬 by Library of Unruly Fashion Practices is an exploration of feminist labour history and the power of radical publishing. This publication uncovers the forgotten story of The Seamstresses’ Union, one of the first all-female labour unions in the Netherlands, and their radical use of print media to challenge patriarchal and capitalist systems in the early 20th century. The project is a feminist intervention into the archives, bringing to light the radical publishing practices of The Seamstresses’ Union, in the context of a broader history of leftist and anarchist print culture. With text by Hanka van der Voet, and design by Beau Bertens. 𝘈𝘭𝘭 𝘞𝘰𝘳𝘬 𝘪𝘴 𝘞𝘰𝘮𝘦𝘯'𝘴 𝘞𝘰𝘳𝘬 will also be available at this weekend's 'to Be x CCC Book Fair' organised by @to.be.magazine and @chinatowncountryclub , alongside other titles on fashion, politics and labour. 𓆸 Softcover, 68 pages English & Dutch 29.7 x 20.7 cm Clothesline Press, Amsterdam, 2025 $45

𝘔𝘰𝘥𝘦 𝘢𝘯𝘥 𝘔𝘰𝘥𝘦 will be at the 'to be X CCC Book Fair 2026' next week in Eora/Sydney! 𓆸 Presented by @chinatowncountryclub and @to.be.magazine , the to be X CCC Book Fair 2026 will be held at Chinatown Country Club over the weekend of 7–8 February, bringing together innovative independent publishers and small-scale local imprints. February 7–8, 12–5 PM Chinatown Country Club Level 5, 222 Clarence St, Sydney NSW 2000 We will be alongside publishers: @arts__matter @bacteria.books @bookermagazine @fiendbookshop @debrismag @goodnight.press @modealsomode @pushmagsydney @saints_press @_selected_objects @softstir @to.be.magazine @un_projects @union.magazine @_wanderermagazine 𓆸 Design @edie.hopgood Animation @____.ilan.____ 𓆸 See you there xx

It’s a new year and @reinamelbourne is back open from summer vacation, which means you can browse the Mode and Mode bookstand again, or simply gaze at the canopies of plane trees framed by the store’s third floor windows. 🍃

So happy to have my book in my hands! 𝘔𝘢𝘳𝘨𝘪𝘯𝘢𝘭 𝘍𝘢𝘴𝘩𝘪𝘰𝘯 𝘗𝘶𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨: 𝘛𝘢𝘤𝘵𝘪𝘤𝘴, 𝘗𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴, 𝘔𝘢𝘳𝘬𝘦𝘵 𝘍𝘰𝘳𝘤𝘦𝘴 is a survey of the the dynamic and collaborative activity of marginal fashion publishers from the 1990s onwards, exploring artistic and critical publishing at the fringes of the commercial system and their impact on the discourse and practice of fashion. Moreover, it is a theory—through its study of these practitioners—of marginal creative production in the field of fashion. This survey was made with the generous input from and discussions with marginal fashion publishers whose work lies at the centre of this book: Line Arngaard, Anouk Beckers, Mary-Lou Berkulin, Susan Cianciolo, Anja Aronowsky Cronberg, Elein Fleiss, K8 Hardy, Alin Huma, Peter Jensen, Chloé Maratta, Saul Marcadent, Jeppe Ugelvig, Bernadette Van-Huy, Elisa van Joolen, Hanka van der Voet, Sonia Oet, Elaine W. Ho, and Aimée Zito Lema, as well as Michiel Keuper, Francisco van Benthum, Ines Kaag and Desiree Heiss. This book was published with the wonderful guidance from Bloomsbury, and support from the School of Fashion and Textiles, RMIT University. And, as always, unwavering emotional support and critical editorial guidance from Rowan. While I am increasingly dismayed by world news and events, not to mention the inequities and wasteful practices of the fashion industry in general, what gives me hope, and what this book hopes to embolden, is the unbridled experimental, critical and creativity of the margins as a force of hope and change. 𓇢𓆸 𝘔𝘢𝘳𝘨𝘪𝘯𝘢𝘭 𝘍𝘢𝘴𝘩𝘪𝘰𝘯 𝘗𝘶𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨 will be available in libraries and bookstores next month, pre-order via the link in bio. @bloomsburyfashion

Happy Holidays xxxx with love from Mode and Mode

PRINTING FASHION PUBLISHING BOOK ‘Fashion Brands Magazines: Histories and Practices’ CALL FOR PROPOSAL We invite contributions to the edited volume ‘Fashion Brand Magazines’ by @laurasgardner & @p_e_c_o_m focusing on the overlooked history and practice of ‘brand magazines’, in-house editorial magazines created by fashion brands. This richly aesthetic and cultural form (that also works as an elaborate branding strategy) arises in early 20th century branding strategies by couturiers such as Jacques Heim’s Revue Heim, and Shiseido’s Hanatsubaki, developing into more recent examples in the alt fashion magazine Acne Paper, United Colours of Benetton’s iconic COLOURS magazine and Comme des Garçons’ richly visual SIX. We invite proposals that address the following key themes of the volume: * Survey the history of brand magazines in fashion, across global regions.
* Critically look at editorial as a branding strategy, one that is distinct to the field and industry of fashion, as a curatorial space deployed as a branding exercise/invigoration/promotion in the context of fashion companies.
* Interrogate the role played by brands and independent publishing in the rarefication of print/printed matter in the field of fashion.
* The fashion brand magazine as an inherently ambivalent entity, one that holds both artistic and cultural value, and yet also functions as promotion.
* The role of criticism in magazines at the time of branded-content Types of proposals: - Thematic case studies on 1-3 magazines (2,000–3,000 words) - Industry interviews / Oral history (2,000–3,000 words) Submission: Please submit an abstract (250 -300 words with visual examples of the magazine/s) and bio to Laura Gardner ([email protected]) and Marco Pecorari ([email protected]). Abstracts submissions deadline: 25th February 2026 For further information: see Link in Bio & please email Laura Gardner ([email protected]) and Marco Pecorari ([email protected]) *Printing Fashion Publishing publishes books investigating the cultures of fashion printed matter, exploring the systems, overlooked histories, hidden figures and practices before and after the digital era.

New to the webshop: 𝘗𝘪𝘦𝘤𝘪𝘯𝘨 𝘗𝘢𝘨𝘦𝘴 is a (visual) reader which collects the work of fifteen artists, writers and designers across twelve contributions. Each contribution offers insights into a practice or research project that in some way embodies the notion of working in fragments. Together, they unravel how a traditional women’s craft technique continues to influence and inform the fragmented working methods of designers, artists and writers today. With contributions by Asefeh Tayebani, Hanka van der Voet, Jess Bailey and Sharbreon Plummer, Joke Robaard, Linda van Deursen, Lucy R. Lippard, Melissa Meyer and Miriam Schapiro, Rietlanden Women’s Office, Ronja Andersen, Rosita Kær, Susu Lee and Youngeun Sohn. 𓆸 𝘗𝘪𝘦𝘤𝘪𝘯𝘨 𝘗𝘢𝘨𝘦𝘴: 𝘖𝘯 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘪𝘯 𝘧𝘳𝘢𝘨𝘮𝘦𝘯𝘵𝘴 Softcover, 248 pages 20 x 26 cm Amsterdam, 2025 $65

Born Jeanne Adèle Bernard (1868-1962), Jenny Sacerdote established her brand ‘Jenny’ in 1909 with her first shop at 1 rue de Castiglione in Paris. By 1914 she had 22 workshops on the Champs-Elysées, employing a staff of 1,000. While her label has fallen into obscurity, Jenny’s modern, simple and practical garments represent a forgotten predecessor to Chanel’s silhouette. Of her work, Vogue once wrote that she ‘comes as close to anyone else to being the chief inspirer of modern simplicity in dress.’ The 𝘔𝘰𝘥𝘦 𝘢𝘯𝘥 𝘔𝘰𝘥𝘦 'Jenny' Sleeping Beauty T-shirt, available in adult and children's sizing. 𓆸 𝘔𝘰𝘥𝘦 𝘢𝘯𝘥 𝘔𝘰𝘥𝘦 'Sleeping Beauty T-shirt’ White T-shirt, 100% cotton Available in children's sizes S and M ($40) and adult's sizes S, M and L ($50) 2025

In fashion, the term 'Sleeping beauties’ refers to brands that are no longer commercially active but still have potential brand equity that can be revived and re-activated on the market. This conversion of defunct fashion brands has become a popular strategy in fashion business that has seen in recent years the relaunch of brands such as Schiaparelli, Vionnet and Paul Poiret. The 𝘔𝘰𝘥𝘦 𝘢𝘯𝘥 𝘔𝘰𝘥𝘦 ‘Sleeping Beauty T-shirt’ explores this market phenomenon by reviving forgotten fashion houses of the twentieth century through the form of the logo T-shirt. A reissue of the 𝘔𝘰𝘥𝘦 𝘢𝘯𝘥 𝘔𝘰𝘥𝘦 ‘Sleeping Beauty T-shirt’ is now available through our webstore. 𓆸 𝘔𝘰𝘥𝘦 𝘢𝘯𝘥 𝘔𝘰𝘥𝘦 'Sleeping Beauty T-shirt’ White T-shirt, 100% cotton 2025 $50