VO2 is locked in for some winter sport action this weekend!
Capturing something we’ve never shot before this Saturday… stay tuned 👀
Not gonna lie though, we’re still thinking about those perfect summer track sessions ☀️
Yo! It's Mo here at VO2 Creative!
We just launched something big 👀 A multimedia, modular creative studio that’s honestly been in the works for a long time. @lukefrazier and I have been creating together for years, but making it official as a creative agency just felt right. We work seamlessly together, and this is what we love to do.
We’ve been athletes our whole lives, so we’re naturally drawn to what lives beneath performance. The drive. The grit. The quiet, in-between moments. The stories that push people past their limits. That’s our jam.
We’re fired up to work with incredible brands and athletes, and we can’t wait to create work that people actually connect with.
We’re also building this as a modular studio, bringing together videographers, filmmakers, colorists, producers, a collective of people who just want to make cool shit!
Show us some love, give us a follow, reach out. We’re fired up and ready to roll! Let’s go!
SHE’s going the distance 💥
Running, coaching, shooting 📸, traveling, batting, cycling, and loving on these humans and furry critters through all of it. (Poor Alti was recently diagnosed with osteosarcoma… more on that later, but it’s been a whirlwind around here.)
Meanwhile we’re over here stretching every last emotional, mental, creative, and muscular fiber trying to build something meaningful. Chasing opportunities in the sports and performance world, building a creative studio, networking, parenting, surviving alllllll the snack requests, and trying to give these kids a cool life along the way.
Life is kinda chaotic and beautiful and exhausting all at once.
Anyway… how’s everybody else doing out here on planet Earth?!?
Some Hayward Field magic at the @eugenemarathon - 2 men and 1 woman hit the OTQ standard. Plenty of grit, guts (lots of puking), highs and lows. Pure magic ✨
Proud of this one. We pushed ourselves in tough low light to capture the grind after the 9 to 5, the quiet, steady work.
Shot during blue hour on a ridge at Samish Overlook, focused on movement and real human connection. Friends meeting at sunset, moving through miles, climbing to the ridge, then switching on headlamps and grinding into the dark.
Special thanks to:
@lukefrazier - Photographer, Creative Director
@mo_frazier - Producer
@emmajanefermo - Assistant & Second Shooter
@sarahgeddes - Talent & Stylist
@kaya.schlesinger - Talent
@jalexa.56 - Talent
Part II of learning > Deloitte She Believes Summit.
Hearing @sarah_grego , VP of Sporting for the @nwsl , talk about leaning into your experiences and what makes you uniquely you really hit home.
Because that’s exactly what the work in athlete health and wellness requires, and in driving policy change, shifting sport environments, and building better systems.
As a coach and provider in female athlete health, I spend a lot of time pushing where things are uncomfortable.
Asking harder questions.
Challenging incomplete care.
Assessing risk and safety, and making the hard call to sit athletes when their health is at risk.
Making sure athletes are actually being heard.
Not because I want to disrupt, but because it’s what’s needed.
Too many athletes are still navigating harmful systems.
When I was being recruited to DI track and field programs, I didn’t have the tools to evaluate what was right for me.
I chose based on performance, prestige, and external validation.
Athletes are told what’s “best.”
But not taught how to think critically about their own health, needs, and future.
The gap is real.
The NWSL is starting to close that gap by building systems intentionally around female athletes.
Running has an opportunity to do the same.
Question: Where in your work are you willing to speak up or push back, and what experiences give you the perspective to do it?
#WomensHealth #womeninsport #HealthEquity #running #hormonehealth
Most high-performance systems in sport were never built for women.
And yet we’re still forcing them to work.
Today I’ve been tuning into the Deloitte She Believes Summit, surrounded by women and leaders rethinking what high performance actually looks like.
And it challenged a lot.
As a coach, provider, and storyteller in the athlete performance space, I see this every day.
Athletes doing everything right.
But navigating systems that weren’t designed for them.
Health addressed too late.
Support that’s fragmented.
Conversations that don’t happen until harm has already been done.
This is Part I of a series on what I learned and what needs to translate into USATF and NCAA running.
I’m leaving energized and more committed than ever to keep doing this work.
What changes do you want to see in USATF, NCAA programs, and running as a whole?
