This time last year, life felt like rubble.
I was carrying the weight of uncertainty, exhaustion, survival, and trying to hold onto belief while so much around me was collapsing.
Then somehow, in the middle of all of it, I got the opportunity to create for @officialjackwhite
What many people don’t understand is that this was never just about making a hat for a rock star. It was about what the music represented to me during that season of life. Songs like Archbishop Harold Holmes felt chaotic, human, unfiltered…like wrestling through madness while still trying to find truth, humor, rhythm, and ultimately… bliss somewhere inside the noise.
That record arrived at a time when I needed it.
So when I sat down to build Jack’s hat, I poured everything into it. Every stitch, every curve, every burn, every detail was built around what I believed the ultimate vinyl revivalist and modern rock architect represented: authenticity in a world drowning in imitation.
Jack didn’t just wear my work. He gave a craftsman from Seattle; someone quietly trying to survive the storm…a moment of belief again.
Seeing something made by my hands out there on stage during the No Name Tour reminded me that craftsmanship still matters. Art still matters. Soul still matters.
There’s a certain kind of bliss that only appears after you’ve walked through the rubble long enough.
Cheers to you, Jack. Thank you for trusting me. Thank you for wearing my work. And thank you for continuing to create fearlessly in a world that desperately needs real rock & roll.
When the world gets too polished, too digital, too perfect… go make something by hand and turn it up loud enough to feel alive agai.
#jackwhitehat #hoylehat #seattlehatshop #thirdman #seattle
ICYMI
Bacardi x Hoyle Hat Co. closed out Seattle Cocktail Week at Carnival of Cocktails in true form.
The Hat Bar Experience took over Pacific Place and turned the final day into something you could actually feel. Guests stepped in, selected their hats, shaped them live, and burned their names into each piece.
No two hats were the same.
No one left empty handed.
This is what happens when an event becomes an experience.
Seattle, you showed up.
#HatBarExperience #HoyleHatCo #HatBar #SeattleEvents
#experientialmarketing
@bacardi presents @hoylehat at Seattle Cocktail Week.
This Saturday!!! For the final day; we are taking over Carnival of Cocktails, from Noon to 7PM inside Pacific Place; it has been transformed into a fully immersive environment, and we are proud to be hosted alongside Bacardi and PatrĂłn to bring something entirely experiential to the floor.
On April 25, we will be leading with the Hat Bar Experience. Not as an add on, but as a centerpiece.
A live environment where guests move beyond attending and into creating. Selecting, shaping, and finishing their own hats in real time.
This is where the lines blur.
Craft meets culture.
Hospitality meets interaction.
We will be featuring handmade pieces from Hoyle Hat Co., alongside select offerings from @hampui_hats and ready to wear from @stetsonusa and other leading American brands.
A full spectrum curated into a single experience.
For one day, the space becomes something else.
Not just an event, but a moment people step into.
April 25 | Noon to 7PM
Pacific Place đź“Ť
Downtown Seattle
We are looking forward to seeing the room come alive.
#hatbar #seattle #cocktailweek #corporateevents #teambuildingideas
@gillywagonseattle@seattlecocktailweek@pacific_place
