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This time last year, life felt like rubble.
I was carrying the weight of uncertainty, exhaustion, survival, and trying to hold onto belief while so much around me was collapsing.
Then somehow, in the middle of all of it, I got the opportunity to create for @officialjackwhite
What many people don’t understand is that this was never just about making a hat for a rock star. It was about what the music represented to me during that season of life. Songs like Archbishop Harold Holmes felt chaotic, human, unfiltered…like wrestling through madness while still trying to find truth, humor, rhythm, and ultimately… bliss somewhere inside the noise.
That record arrived at a time when I needed it.
So when I sat down to build Jack’s hat, I poured everything into it. Every stitch, every curve, every burn, every detail was built around what I believed the ultimate vinyl revivalist and modern rock architect represented: authenticity in a world drowning in imitation.
Jack didn’t just wear my work. He gave a craftsman from Seattle; someone quietly trying to survive the storm…a moment of belief again.
Seeing something made by my hands out there on stage during the No Name Tour reminded me that craftsmanship still matters. Art still matters. Soul still matters.
There’s a certain kind of bliss that only appears after you’ve walked through the rubble long enough.
Cheers to you, Jack. Thank you for trusting me. Thank you for wearing my work. And thank you for continuing to create fearlessly in a world that desperately needs real rock & roll.
When the world gets too polished, too digital, too perfect… go make something by hand and turn it up loud enough to feel alive agai.
#jackwhitehat #hoylehat #seattlehatshop #thirdman #seattle
TBT to last month when Hoyle Hat Co. partnered with @linkedin for a corporate Hat Bar experience.
We had the opportunity to design custom hats with the incredible LinkedIn & T-Mobile team, creating an experience centered around creativity, connection, and supporting local Seattle businesses.
One of my favorite parts about building Hoyle Hat Co. has been seeing how platforms like LinkedIn can truly help small businesses grow in real life.
Not only has LinkedIn helped us share our story and craftsmanship with new audiences, but LinkedIn Sales Navigator also played a role in helping secure the future home of our new flagship location opening soon in Seattle’s Pioneer Square.
From custom hat shaping and branding to creating memorable team experiences, it’s amazing to see how business, creativity, and community continue to come together through the Hat Bar experience.
Seattle’s first premium Hat Bar experience is just getting started.
#HoyleHatCo #HatBarExperience #Seattle #PioneerSquare #CorporateEvents
ICYMI
Bacardi x Hoyle Hat Co. closed out Seattle Cocktail Week at Carnival of Cocktails in true form.
The Hat Bar Experience took over Pacific Place and turned the final day into something you could actually feel. Guests stepped in, selected their hats, shaped them live, and burned their names into each piece.
No two hats were the same.
No one left empty handed.
This is what happens when an event becomes an experience.
Seattle, you showed up.
#HatBarExperience #HoyleHatCo #HatBar #SeattleEvents
#experientialmarketing
Might have to modernize this…
Rain Dome : on display @museumofflight
The short-lived 1965 “Rain Dome” also known as the “bubble helmet” was supposed to protect flight attendant hairdos but it proved to be impractical leaving its only value in the publicity it generated.
The heavily-illustrated book, Emilio: Pucci Fashion Story, features seven images from the UT Dallas collection showing flight attendants in the early 1970s.
Emilio Pucci designed seven complete outfits for the Braniff hostesses, pilots and ground crew from 1965-1977. In 1968 Barbie doll accessories featured versions of his first four uniforms. There were turtlenecks, t-shirts, crop jackets and culottes. Among the most unusual was his first design, the “bubble helmet,” that consisted of a clear plastic hood worn by flight attendants between the terminal and aircraft to protect their hairdos from rain and wind from the jet engines. Braniff called it a “rain dome” but it was impractical and ceased after 1965.
#emiliopucci #raindome #hatmaker
